Event tips

Think about your target audience.
What do they have in common? Why are they coming to your event and what do they want to get out of it? What type of experience do they value and enjoy? What would make your event one they wouldn’t want to miss?

Our research from Techweek‘16 showed that our core audience consists of investors (local and international), business leaders, technology leaders and experts, professionals in technology, innovation and design industries, and enthusiasts of those industries.

Most of the audience at Techweek come to learn and be inspired, and to make connections to further their businesses and/or careers. Keep that in mind when identifying your content.

Think about what kind of event you want to run.

What style of event will help your target audience get the most out of it. Here are a few examples:

• Hackathon
• Seminar
• Workshop
• Conference
• Panel Discussion
• Round Table
• Networking event
• Awards ceremony

For more ideas about event types, click here.

Think about your venue.

How many people are you expecting. Are you providing refreshments – do you need a kitchen. Are there bathrooms? Do you have a particular space in mind?

Note: in some cases Techweek may assist event organisers to connect with appropriate venues.

Think about what equipment you need.

Do you have specific AV or power requirements? Do you need glassware or servingware for refreshments?

Be aware of requirements for special permits or licenses

If you’re holding your event in a public place or serving alcohol at a paid event then you may need to obtain a special license from the council.

Think about the best way to promote your event.

Being part of the Techweek’17 programme means gaining access to a certain level of promotion, but it’s important to think about the best ways to reach your target audience. Most attendees at Techweek’16 learned about events through word of mouth and social media.

Think about special touches.

You want your event to be unmissable and memorable. What little touches can you offer to do this? Can you make it personal for people, or pull in a particularly amazing speaker from overseas? Can you make it fun or family friendly? What’s your point of difference?