Sharon Torello

Portfolio: http://LocalArtsLive.com

Summary

Creative marketing manager with a wide range of skills that can be directly applied to promoting your events or service. Several years of experience in arts management in Greater Philadelphia.

Selected Accomplishments

Marketing Manager at Mendelssohn Club of Philadelphia

February 2014 - March 2016

Create and implement all marketing planning including: Strategic marketing plans for each event, advertising, survey analysis, demographic analysis, marketing reports, social media management, photography, videography, mass mailing, email newsletters, box office management, graphics. Other technical work includes website creation, design, content management, and site maintenance. Technical support of all software and services used by the organization.

Products used: Wordpress, Patron Manager, Constant Contact, TRG, Google services, Photoshop, Lightroom, Final Cut Pro, Social media administration (Facebook, Twitter, YouTube)

Marketing Consultant at Jenkins Arboretum & Gardens

September 2013 - Present

Manage social media - Facebook, Twitter, YouTube

Manage email newsletters via MailChimp

Perform photography and videography for special events and regular updates about the gardens

Freelance Videographer, Photographer, Marketing consulting. Social Media consulting, Website design

February 2013 - Present

Multi-camera natural light video shoots with separate audio. Post processing with Final Cut Pro.

Photography, post processing with Adobe Lightroom

Wordpress website design and maintenance

Google Cultural Institute exhibit curation, design, and implementation

Founder at LocalArtsLive

September 2010 - February 2014

Founded LocalArtsLive to connect the classical music community together in Greater Philadelphia, provide PR support for fledgling ensembles, and present classical music in new and unexpected ways. A social media website, LocalArtsLive, aggregated information and allowed members to add their own content and connect with fellow members. Information was also shared via a Facebook page, Twitter, paper.li, and email newsletters.  

Education

B.S. Marketing - Penn State