Teaching students to EARN trust
These are links and resources from a TEACHAPALOOZA session with Joy Mayer at The Poynter Institute on June 9, 2019.
Session description: Journalism has an education problem. We have to stop assuming people know how and why we do our jobs. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support. Since 2016, the Trusting News staff has been working with newsrooms to learn how people decide what news to trust and help journalists implement trust-building strategies.
The slide deck, including three recommended class assignments, can be found here. Feel free to use this in your own teaching, with credit to Trusting News.
Newsroom examples mentioned in the slides
More examples of how newsrooms are building trust can be found at TrustingNews.org. They are organized according to problems journalists face earning trust. For more a curated set of examples specifically around injecting transparency into journalism, see this Medium post.
Research on trust and user perceptions of journalism
A slide deck of updated research on trust is at http://bit.ly/trustingnewsresearch.
About Trusting News
Thanks to Democracy Fund, we can offer free 30-minute coaching sessions with anyone interested in actively building trust in journalism, in their newsroom or classroom. Request a session at trustingnews.org/coaching/.
Three of our trust coaches have teaching experience. Read more about them here.