AboutTh.is Crowdfunding Presentation

Crowdfunding "perks" (i.e., stuff being sold)

I tried to set this up so that each additional level provides enough benefits to encourage a funder that was considering level x to then look at level x+1 and see that, OMG, that's really a much better deal, i.e., perpetual upsell. :-)

A. Copper Package

We certainly do appreciate you stepping up to the plate and showing your financial support!  Thus, the Copper Package includes these four valuable gifts:

  • One AboutTh.is Basic account, which lets you publish your opinion, in your voice, on top of almost anybody else's webpage.
  • One copy of my ebook, Turn Funny Email into CASH!
  • The right to use the graphic, "I helped build AboutTh.is", which points visitors right back to this page.
  • My Eternal Gratitude!

Perk value: US$5.                Your cost, only US$1.

B. One Month Pro Account

The AboutTh.is Pro (paid) service displays your lead-generation form on all of your opinions, which encourages people to voluntarily enter their name and email address if they like what you have to say.  That info then gets sent to you to help you build and grow your own opt-in mailing list.  This perk includes the Pro service for one account for one month.  

You also get everything in the Copper Package.

Perk value: US$12.                Your cost, only US$7.

C. One Cool T-shirt

You will get to show the entire world that, "I helped build AboutTh.is", proudly emblazoned across your chest on a comfortable, fashionable cotton T-shirt.  This perk includes the Pro service for one account for three months.  

You also get everything in the Copper Package.

Perk value: US$46.                Your cost, only US$27.

(shipping extra, need to supply size and mailing address)

D. One Year Pro Account

You understand that this is a real business investment.  This perk includes the Pro service for one account for twelve months.  

You also get everything in the Copper Package.

Perk value: US$89.                Your cost, only US$47.

E. 30 Month Pro Account

You realize the value of buying in bulk.  This perk includes the Pro service for one account for thirty months, i.e., two and half years!

You also get everything in the Copper Package.

Perk value: US$215.                Your cost, only US$97.

F. Lifetime Pro Account

You know we're absolutely insane for doing this.  I'm not sure we will ever offer a "lifetime" option ever again; everyone is telling me this is a severe mistake.  This limited perk includes the Pro service for one account forever.  (Seriously!!)  

You also get everything in the Copper Package.

Perk value: US$425.                Your cost, only US$147.                Limit: 2,500.

G. Gold Package

You are serious about making money on the Internet with AboutTh.is.  The limited Gold Package lets you participate in seven different wonderful ways:

  • This perk starts by including one Lifetime, i.e., Pro service for one account forever.
  • You will get one full month advance notice to promote AboutTh.is via the affiliate program before the general public is allowed in.
  • I will personally record a voiceover with one minute of finished audio, dry (no music), for your own project, with any copy you provide, or I can help you write the copy.
  • One autographed copy of my tangible book, Turn Funny Email into CASH!
  • One fashionable cotton T-shirt proclaiming, "I helped build AboutTh.is".
  • Your name and/or company, with a link, on a permanent "thanks" page on AboutTh.is.
  • The Gold Package also includes everything in the Copper Package.

Perk value: US$605.                Your cost, only US$297.                Limit: 500.

(free shipping, need to supply size and mailing address for T-shirt and book)


H. 1% of all Opinion display ad space for three months

Now it starts to get real interesting!  Y'see, I do realize that the vast majority of our Membership will have no interest in paying for the service, and that's perfectly fine.  That's how YouTube got started, and they seem to be doing ok. ;-)

The Basic (free) service displays a small advertisement on the Opinion pop-over, just under the audio widget.  This perk gives you the chance to get in on this advertising opportunity before it goes on sale to the open market!  It includes 1% of all Opinion ad space displayed on AboutTh.is each month for three whole months, no matter how many Opinions are actually displayed!

You will be given your choice of selection based strictly on funding order, i.e., "first come, first serve".  You will have your choice of one of four quarters over the next year, based on what remains; the pool starts with twenty 1% units in each quarter.   Remember that the 1% will have greater and greater value over time as the whole AboutTh.is site grows, attracting more and more Members, Opinions, and Listeners.

You also get everything that's included in the Gold Package.

Perk value: US$1,055.        Your cost, only US$497.                Limit: 80.

(free shipping, need to supply size and mailing address for T-shirt and book)

I. 10% of all Opinion display ad space for one month

Time to kick it up a notch!  This perk includes 10% of all Opinion ad space displayed on AboutTh.is each month for one month of your choosing.  Again, first come, first serve.  You will have your choice of one of twelve months over the next year, based on what remains; the pool starts with four 10% units in each month.

You also get everything that's included in the Gold Package, except that you'll get two months' advance notice on the affiliate program, and five minutes of finished audio.

Perk value: US$2,555.        Your cost, only US$997.                Limit: 48.

(free shipping, need to supply size and mailing address for T-shirt and book)

J. 10% of all Opinion display ad space for three months

Three times better!  This perk includes 10% of all Opinion ad space displayed on AboutTh.is each month for three months.  Again, first come, first serve.  You will have your choice of one of four quarters over the next year, based on what remains; the pool starts with one 10% unit in each quarter.

You also get everything that's included in the Gold Package, except that you'll get two months' advance notice on the affiliate program, and ten minutes of finished audio.

Perk value: US$6,055.        Your cost, only US$2,497.                Limit: 4.

(free shipping, need to supply size and mailing address for T-shirt and book)

K. All rights to the (undeveloped) domain, MyThoughtsAboutThis.com

Long before I secured the AboutTh.is domain, I had registered a longer one with the same business intent.  It can still be used as a portal to show affiliates how they can use AboutTh.is to make money, and so, all rights to the domain MyThoughtsAboutThis.com will go to the first (and only) funder who selects this perk.

You also get everything that's included in the Gold Package, except that you'll get two months' advance notice on the affiliate program, and 15 minutes of finished audio.

Perk value: US$12,055.        Your cost, only US$4,997.                Limit: 1.

(free shipping, need to supply size and mailing address for T-shirt and book)

L. 10% of all Opinion display ad space for one full year

The absolute mother of all perks!  This perk includes 10% of all Opinion ad space displayed on AboutTh.is for one entire year!

You also get everything that's included in the Gold Package, except that you'll get two months' advance notice on the affiliate program, and 30 minutes of finished audio.

Perk value: US$21,555.        Your cost, only US$7,777.                Limit: 3.

(free shipping, need to supply size and mailing address for T-shirt and book)

Can I buy more than one kind of perk?

Of course! :-)

Can I buy more than one of any given perk?

See above! :-)

Wait... I don't know anything about Internet advertising!

We know that some of you want to invest in an advertising package because you clearly see the value, but don't necessarily have the interest/ability to actually use it.  Not to worry; there will certainly be others who will value your purchase in the future, and I will be happy to connect you with an interested buyer.


Disclaimers:

Though we really hate to restrict the AboutTh.is accounts in any form, we need to protect ourselves against spiraling bandwidth costs.  So, for right now, we'll cover ourselves by limiting each Pro account to a maximum of 1,000 plays per month, with the right to charge for additional plays at a reasonable rate.  We really hope and intend to increase this maximum to something much higher, so that only the most hardcore of marketers will ever see an additional fee.  It's easy to raise this limit once we see what our real costs are; it'd be far more difficult to set it high now and then have to backpedal later if we had to lower it.

Also, you can't use copywritten works owned by someone else, and of course we can't tolerate anyone broadcasting or promoting illegal activity, pornography, hate, etc.

Yes, perks are transferrable if need be; I'll work with you if you want to sell/give a perk to a friend, colleague, or complete stranger.

Underlying component values

These are the underlying component values we used to calculate the above perk values.  Of course, most of these can be taken with a grain of salt, and their value to you may be much lower or much greater than shown here!

"I helped build AboutTh.is" graphic rights: $0.25

My Eternal Gratitude: $0.75

One AboutTh.is Basic account: $1.

Turn Funny Email into CASH! ebook: $3.

One AboutTh.is Pro account for one month: $7.

"Lifetime" is calculated as 60 months.  Hopefully, it'll be much longer!

Turn Funny Email into CASH! tangible book, autographed: $10.

One AboutTh.is T-shirt: $20.

One month advance notice on affiliate program: $50.

One minute of finished audio voiceover, dry, with optional copy writing: $100.

1% of all Opinion display ad space for one month: $150.

All rights to the (undeveloped) domain, MyThoughtsAboutThis.com: $10,000.