Amway was founded over 55 years ago by Rich DeVos and Jay Van Andel. Their first product was an Earth friendly, biodegradable, concentrated cleaning product. But the business model was founded on relationships.
With over 3 million people all over the world, Amway is the largest direct selling organization. Amway may not have invented direct selling or multilevel marketing. Through early adoption of this business model, they are the worldwide network marketing leader.
What started with the Legacy Of Clean product line has now expanded to nutrition, beauty, bath & body, home products as well as water treatment and air treatment technologies.
Amway believes in Citizenship. The Corporate Citizenship Report highlights all the ways Amway makes a difference though foundations all over the US and around the world to help people live better lives.
Amway began in 1959 in Ada, MI with Liquid Organic Cleaner. Today, Amway offers the Legacy of Clean surface cleaners, dish detergents, and laundry detergent lines of products.
Amway sells the number one selling brand of home water treatment systems. They also sell the number one selling brand of air purifier. iCook cookware and knives round out the At Home product lines.
There are four distinct brands and several sub-brands that offer vitamins, supplements, weight management, and sports nutrition products.
The innovative weight management program, BodyKey has a complete line of bars, shakes and snacks. BodyKey by Nutrilite differentiates itself with three customized meal plans. Carb Reducer, Fat Trimmer, and Better Balance.
XS is a lifestyle energy drink. It contains a proprietary blend of herbs, caffeine, B vitamins, taurine, welltrim to curb appetite, and essentra for mental clarity.
Truvivity by Nutrilite is a hydration system formulated for the skin. Supplements for cardiovascular health, sleep health, brain health, bone health and digestive health. Men’s and Women’s multivitamin packs featuring the Nutrilite Double X vitamin, mineral, and phytonutrient supplement. The website has a plethora of information and videos to support many of the products. Certain products are also labeled Halal or Kosher.
Amway offers several lines of beauty products. Artistry is the line of makeup. clear.now addresses clear skin issues. There is Artistry for Men and the personal accent line of fragrances.
Bath & Body offers body care, hair care, and oral care over six brands for men and women. G&H is a complete line of body wash, hair care, face wash and lotions. Body Blends offers body care and hair care for both men and women. Body Series are products for the entire family. Satinique is the premium hair care line. And Glister is a line of oral care products including toothbrushes, toothpaste, and mouthwash.
There are B2B products for farming. Special offers including bundled products. And partner stores such as Office Depot, the Home Depot, and Macy’s where independent business owners get discounts at these online stores.
Amway offers complete lines of products that address most consumer’s needs in the health & wellness, beauty, sports nutrition and weight management, and of course household cleaning industries.
Amway was one of the first organizations to offer a multi level marketing plan for its individual business owners. It utilizes a direct selling method of product delivery that benefits both the consumer and the independent business owner. There is a $62 registration fee that includes a started kit and comes with a 90 money back guarantee.
There are three ways to earn money with Amway. Retail margin, monthly bonuses, and growth incentives.
The website, digital publications, start a business tab, videos, nor the business opportunity discuss or outline the level structure, the bonus structure, nor any of the incentives available to their independent business owner. Amway is a privately held family company and is not required to disclose its marketing plan or compensation plan.
Just like many other network marketing organizations, there seems to be a plethora of educational information available in print and online in several languages in order to make the independent business owner successful.
The average gross income for an independent business owner is $2196 per year. Amway calls out that it has paid out more than $47 billion in commissions since it began in 1959.
Amway is a $8.8 bil privately held network marketing company that sells products in more than 100 countries.
Amway is the leading seller of vitamins and supplements with the Nutrilite brand. Artistry is one of the top five premium skincare brands in the world. And eSpring is the number one brand of home water treatment systems in the world.
As a member of the Independent Business Owners Association International as well as a member of the Direct Selling Association, Amway is the number one direct selling company in the world.
The Founder’s Fundamentals are freedom, family, hope and reward. Freedom is the power of owning your own business. Family is the global Amway family that takes care of each other to ensure everyone’s success. Hope is the inspiration to dream bigger. Reward is earned through achievement and how you help others achieve. These fundamentals have been in place for over 50 years.
Amway puts a great value on personal development. Rich DeVos was a speaker and author including his books Hope From My Heart: Ten Lessons For Life and Ten Powerful Phrases For Powerful People.
A rich history of product innovation and offices in China, Japan, Korea, Southeast Asia, Europe and the Americas, Amway will continue to be the worldwide leader in network marketing.