Luciana Telles

CMO, General Management, Operations, Marketing, Commercial, Business and Products

Rua Gonzaga Bastos, 123/401

Tijuca, Rio de Janeiro/RJ

+55 21 98878-7121



Workout Consultancy, Brazil Independent Consultant

Jan 2010 - Actual

Advisor for Start-ups and New Business Consultant, speaker in Tech Events, teacher in MBA courses.  

Casulo Brazil, Brazil CMO and Business Partner

Ouc 2016 - Actual

Co-working Space where entrepreneurs are set to the right path. Advisor and co-founder, creating programs and growing methods for start-ups based on the platform.  

SelfIt Academias, Recife/PE — Operations and Marketing Manager

Sep 2015 - Nov 2016

Responsible for all the operational, commercial and marketing demands of the brand with more than 15 units, all at the NE Brazil. Creation of methods and processes of management and implementation of sales management systems and marketing campaigns with high performances.

Cone SA, Recife/PE — Innovation and New Projects Manager

Jan 2013 - Aug 2015

Biggest Logistics Platform in Brazil.  Creation of systems on the Customer Services' area. Responsible for the CRM, ERP and Websites with integrated systems developments.  

Fisgo e Bem Direto, Rio de Janeiro/RJ CMO

Mar 2012 - Dec 2012

Start-up.  Planning, execution, dealing, team development, product management, investments, new opportunities for 2 brands related.

Home Away, Rio de Janeiro and Texas General Manager Brazil

Jan 2010 - Mar 2012

Alugue Temporada was bought by Home Away and I assumed as the General Manager to manage all the demands of Brazil branch.  Commercial, Marketing, Operations, Financial and Team demands.


FGV, Rio de Janeiro/RJ — MBA Project Management

Mar 2016 - Jun 2017

FGV, Rio de Janeiro/RJ — MBA Communications and Digital Marketing

Dec 2011 - Dec 2012

IBMEC, Rio de Janeiro/RJ — MBA Business Management

Dec 2009 - Dec 2011

Unesa, Rio de Janeiro/RJ — Bachelor Marketing

Dec 2006 - Dec 2008

UGF, Rio de Janeiro/RJ — Architecture

Aug 1994 - Dec 1999


Auto Expresso Credit card and Electronic Chip for cars

Creation of the product, operational planning, commercial and marketing execution.  2008/2011

Central de Cargas Cone Trucks and  shipping system

System that allow truck drivers to manage their trips and shippings. 2013/2014

Hipermóvel com Schincariol Electronic Payments

The first electronic payment system in Brazil, created based on GPRS access. 1994/1995

SelFriend Online Marketing Campaign of MGM

MGM (member get member) Campaign, more than 350% of the goal.  System integrated with all social networking allowing the maximum of engagement.


  • . Creation, Analysis and Management of new products and tech companies

. Brand and General Management

  • . Coaching and People Management
  • . Project Management
  • . Developing and programming digital projects
  • . Offline/Online/digital Marketing
  • . CRM, ERP, Integrated Systems and Websites
  • . Start-ups:  evaluating, mentoring and management


Prêmio Moreira Sales Innovation with "Hipermóvel com Schincariol"

Grade A  in Business and Management


English, Portuguese and Spanish

Computer and Tools - Heavy User

 Wordpress/CSS/HTML5/other tools and systems


Coaching, Speaker and Mentoring

Consultancy for all kinds of business

Dream Team Builder - coaching for great performaced teams





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