Persuasive Text

(Slogan, expert witness, testimonial, bandwagon, repetition, emotional appeal).

Text - Highlight words

Name Technique (and think of other examples of adverts that use this technique)

XYZ dog food is sure to make your dog's tail wag. If you truly love your dog, you'll give this brand a try today.

Emotional appeal

You don't want to make a mistake on your tax return. Trust the expert accountants at 123 Accounting with your taxes to ensure you get the most money back.

Expert opinion

All of the cool kids are wearing clothes from XXX Store. If you want to fit in with the in-crowd, you should be sure to shop here too.

Band Wagon

Our headache medication, Still,  will get rid of your headache for five hours with just one pill and has fewer side effects than other similar medications. As we say “Still - feel great, feel good”.

Slogan

Our store has the lowest prices and the best selection of all of the stores in the town.  Even Richie McCaw shops here! Visit us today to see our great selection.

Testimonial

Try our new fidget spinners. They are fast, fast, fast.  No other brand can spin faster! Come and get one today!

Repetition

WAL to identify persuasive techniques.  We had to figure out which technique they were using.  We had practised these techniques in the skits we created.  For example

 

They dress up like a scientist so we believe their expert opinion

30 Seconds has a slogan :”Spray and Walk Away”

Emotional Appeal makes you feel guilty if you don’t use the product

 

The technique that was hardest was Band Wagon because most ads have Band Wagon

 

Overall, it was Easy