2 years prior to release
•Game Announced
• 1st Trailer on youtube ready for E3 convention
• Wins 5 Awards with a demo
• Featured on front page of GamePro Magazine
• Wikipedia Page is set up
1 year Prior to Release
• Press Release about companies involved
• Playstation posts a trailer for game on their Youtube.
• Twitter Feed Set up
• Gorn Announced as villain at E3
• More Footage is released with spock and kirk gameplay
• Cross Media Convergence with NamcoBandai posting images on facebook
• Official X Box Mag features game on front page
• 2nd Trailer at GamesCom
• Twitter feed becomes more active over GamesCom
• More screenshots on NamcoBandai FB
• Interview with Games Producer in mag
• Preview of game with discussion of demo
• Paramount Pictures produce a trailer
• Release date announced
Year of Release
•Screenshot of Enterprise on NamcoBandai FB
• Yahoo Live char about the game with producer
• Previews including cover art released
• Making of the game Part 1
• Star Trek Website release a new Gorn each week
• UK Launch Event at Science Museum
• Mail Online posts story about imminent release of game
• Guardian feature a preview of the game
•App is released and features Gorn Characters
• Star Trek website introduces new characters exclusive to the game
• Amazon start to list the game
• Making of the Game Part 2 released
• Concerns raised over reliance on the film
• Pre Order starts with tickets to the film and DLC available
• Producer gives an interview about DLC
• NamcoBandai promote Pre-sales via facebook
• Star Trek Magazine features video game review
• A spoof trailer released by the company on youtube
• Gamers reaction video after a Hands-On Event
• Competions launched for those who buy the game
• Featured as 1 of the top 10 April releases online
• Game available for preview play at the Gadget Show Live, Birmingham
• Gameplay footage released onto youtube by fansite
• Merchandise released online
• Unofficial twitter feed tweets about playing game.
• Reviews in newspapers and magazines
•Geek facts and interview with producer in newspapers
• Gorn at MTV Awards
• Highly acclaimed "Trekkie" reviewer gives positive review
•Movie Tie in made clear on Paramount Pictures website
•Game Is Released.