HU350                                Management, Entrepreneurship and                    (4 – 0 – 0) 4 Protection of Intellectual Property

 I.    Entrepreneurship:

1)   Foundations of Entrepreneurship: Meaning of entrepreneur, functions of entrepreneur, types of entrepreneur, concept of entrepreneurship, role of entrepreneurs in economic development, barriers of entrepreneurship.        4 Hrs.

2)   Small Scale Industry: Definition, characteristics, objects, role of SSI in economic development, advantages of SSI, steps to start a SSI, impact of liberalization, privatization, globalization on SSI, definition of ancillary and tiny industry.                                                                                                4 Hrs.

3)   Government and Institutional Support: Nature of support of government, objectives and functions of SISI, SIDBI, DIC, single window agency, KIADB, KSSIDC, KSFC.                                                                                                       4 Hrs.                                

4)   Preparation of Project: Meaning of project identification, project report, contents and formulation, identification of business opportunities, feasibility studies, types and purpose.                                                                                                     5 Hrs.

II.    Management:

5)   Engineering and Management: Historical Development of Engineering, Management, Engineering, Management and Engineering & Management a synthesis.                                                                                                  3 Hrs.

6)   Planning, Forecasting and Decision Making: Nature of Planning, the foundation of planning, some planning concepts, forecasting, nature of decision making, management science, tools for decision-making.                                 4 Hrs. 

7)   Organizing and staffing: nature of organizing, traditional organizational theory, technology and modern organization structures, staffing technical organization, authority and power; delegation, meeting & committees.                                  4 Hrs.

8)   Motivating: Motivation, leadership, motivating and leading technical professionals.                                                                                                        3 Hrs.

9)   Controlling: process of control, financial controls, non-financial controls.    3 Hrs.

III.    Intellectual Property Rights:

10)Introduction: Meaning and forms of intellectual property right, competing   rationale for protection, international conventions, world court.                        2 Hrs.    

11)Copyright: Meaning of copyright, content of copy right, ownership and rights, period of copyright, assignment and relinquishment of copyright, license, infringement of copy right, fair use, offenses and penalties.                                           2 Hrs.

12)Patents: Concept of patent, patentable inventions, procedure for obtaining patent, rights and obligations of patent holders, infringements and remedies, offenses and penalties.                                                                                           5 Hrs.

13)Industrial Designs: Definition of design, procedure for registration, rights    conferred by registration, infringements.                                                           4 Hrs.     

     14)Trademarks – concept, significance   

                                                           2 Hrs.

15)Term Paper on commercializing a hypothetical product/process/software, by proper evaluation of relevant existing patents/copy rights.                                    3 Hrs.

Reference Books:

1)   Thomas W. Zimmerer - Essentials of Entrepreneurship, PHI, 2005.

2)    Daniel Babcock, Managing Engineering and Technology, 3rd, edition, PHI.

3)   Peter Drucker, The Practice of Management

4)   N.K.Acharya - Text book on Intellectual Property Rights, 4th edition, Asia Law House.