Guidelines for setting up official Mission Days
Last edit: Feb 6th 2019
While Niantic Event Managers will create the Missions and the Event pages for Mission Days, we will need the help of local agents to create high quality missions and a successful event. If you want to organize a Mission Day together with Niantic, please read the following guidelines carefully. To apply as a Mission Day POC you have to agree to these guidelines.
Mandatory Requirements to have your city selected for a future Mission Day:
The following is required by POCs for a successful Mission Day (details below):
Niantic will provide the following to each POC for their hard work:
– Target Deadline: 21 days prior to the event. Reward: Rare Loadout Code.
To get this reward you will have to provide all data from section 1 to 5.
– Cut-off Deadline: 14 days prior to the event. Reward: none.
Please be aware: If you do not provide all data from section 1 to 5 until 14 days till the event, Niantic will cancel the Mission Day.
Niantic encourages to have a local partner for the Mission Day. We recommend the local tourist board or the city as an officially approved partner. But also the following kind of organisations or companies are partners that are likely to get approved: museums, non-profit organizations or other organizations who support historic, cultural, ecological or artistic values and have a local presence. All partners have to be approved by Niantic. The final decision lies with your local Niantic event manager.
If you local partner is a tourist board or the city, Niantic also encourages POCs to get approval to use the official pictures of local landmarks. This guarantees a high quality for the mission pictures and gives city officials an additional chance to highlight their city within our game.
What is needed for Niantic approval of your partner? Please send Niantic the written approval (email or letter) from the partner you have chosen. This written approval has to include that Niantic is allowed to use the partners logo for the digital mission badges in the app (and official pictures of landmarks if provided). Please provide a screenshot or PDF scan of this permission via the Google Drive Folder that you use for all assets when sharing them in the Mission Day Slack channel.
What to do if my partner does not approve the use of their logo? Only organisations who provide approval for their logo can become an official partner. In the case that any problems with your partner arise after the initial approval of the Mission Day, it is possible to proceed without a partner. But this has to be discussed and approved with your local event manager.
Niantic requires 18-24 missions to be created for Mission Day. Do not go beyond 24.
The number of portals per mission is limited between 6 to 10. Hack/passphrase only.
Mission Names:
Identify a landmark or theme for each mission.
Mission name should be: “MD YEAR: City, Name of landmark” eg. MD 2018: Paris, Eiffel Tower
Max 50 characters for each mission name.
Mission Description:
Please provide a description. Max 200 characters for each mission description. It is possible to provide a description in your local language. But if you do, you will also have to include an English translation (still within the 200 character limit for both together).
Mission Badges:
NEW: Please use one of the following templates to create the Mission badges:
1) The official Niantic Mission Day template. You can find it here. (No changes to the design allowed!)
2) The official Mission Day template for partners. You can find it here. The partners logo must be placed in the designated area. (No changes to the design or the partner logo allowed!) The final design has to be approved by Niantic.
Use the official template to submit your missions:
Please make a copy of the following template, remove all the examples, and fill it with your own missions. Please submit this document as part of your Google Drive folder with the mission pictures. Please do not create your own template. Only the official template will be accepted.
Link to Official Template (with examples)
Passphrases:
Niantic encourages you to use passphrases as part of your missions to enhance the exploration aspect of Mission Day. When creating a passphrase it is important that the answer can be found at the Portal. Please use the following example as reference. Best practice is to use numbers or names (as they are easy to figure out for international agents, too). If you want to provide passphrases in your local language, please provide an English translation, too.
Missions going live:
Missions will go live some time between 0.00 and 10.00 am on the day of the Mission Day.
Additional Notes for creating missions:
Commemorative Banner Missions:
Niantic encourages you to create banner missions that agents can do as an additional activity in your city on Mission Day. Up to two of these banners (one per faction) can be featured on the official event page or the newsletter. Please submit such missions no later than two weeks before the event. Fast tracking commemorative banner missions should not be expected nor guaranteed. And please follow the following guidelines to make sure your banners can be approved.
Guidelines for setting up Commemorative Banner Missions
You will have to book or provide a public venue, where agents can check-in after they have completed at least 6 missions. Please give agents a minimum of two hours for registration (starting earliest at 12 noon).
NEW: Niantic does not allow email check-in anymore. We want to encourage agents meeting and spending time together. Visiting the check-in and interacting with fellow agents is part of a Mission Day experience that we want to foster.
What is a good check-in venue?
This is usually a location somewhere within the cluster of available missions, usually a café or
restaurant, or a park/large open area – or sometimes a communal space provided by the city if they are partner of the event.
How to check-in agents:
NEW: Check in process
You are required to provide a registration schedule for the day of the event. It should include at least the time and place of the registration. Most times it also includes the time and location of the group picture. Feel free to also include other community events you want to provide - this may include and is not limited to: warm-up or after parties, sightseeing tours, xfaction meet-ups.
Sample Agenda:
11:00 till 11:15 – Group Picture (at Central Square)
14:00 till 16:00 – Registration (at Hank’s Bar)
20:00 till 23:00 – After Party (at the XM Factory)
Community created Mission Maps:
If you want to provide a mission map, please provide the link so that your local Niantic Event Manager can share it on the official event page and newsletter.
Community communication channels:
If you have created any social media groups or channels (eg. Facebook Group, Telegram Channel) please provide the link so that your local Niantic Event Manager can share it on the official event page and newsletter.
NEW: Community event websites:
Niantic does not endorse or link to unofficial or community created event pages and QR code registration for Mission Days. POCs are not allowed to sell tickets for the Mission Day.
If you have a group picture on your schedule, please inform your city about the location where you will gather for the picture. (Even if no partnership with the city has been established.)
Please share the group picture at the event day or 1-2 days later with your Niantic PoC for social promotion on our Ingress Channels (add the picture credit if needed). Please make sure you get a permit for doing a group picture / gathering many people.
You will have to fill out the following checklist during your way to Mission Day to make sure, that Niantic is aware of all data and information for the Mission Day. In the end this data is then used to create your RSVP website and to send out the reminder newsletter to all participants.
IMPORTANT: Make sure the agent name is the exact same as the scanner profile. Agent names are not case sensitive! Please help us minimize errors so that we can push the medals efficiently. Your Niantic POC will follow up if there are any agent name errors.
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