We’re a nimble team working to make the greatest possible impact on our soldiers due to the current crisis in Israel. With feet on the ground in Israel, we’ve built a grassroots operation free of red tape and overhead costs so we can work as quickly as possible and our donation dollars can stretch the farthest.
The Problem: Over 360,000 Israelis have been called to reserve duty and essential supplies are sold out in Israel, leaving our soldiers in dire need. We receive several daily requests directly from soldiers for headlamps, thermal clothing, flashlights, watches, batteries… and the list goes on.
How It Works: 100% of donations go towards these supplies. First, we ship vetted, cost-effective items to our NYC logistics center. We find travelers heading to Israel, coordinate with customs and security, and mobilize volunteers to pack and bring the supplies to JFK. Once they arrive In Israel, our drivers collect the items, organize them for priority units, and swiftly deliver to frontline soldiers — all within 24 hours.
“You should’ve seen the look on the soldiers’ faces. They were so thankful. They looked at supplies and said, ‘this is exactly what we needed,’ and did not stop thanking us” - Noa. A, volunteer
From NYC → To TLV → To our soldiers
Our Impact: In less than two weeks, we’ve sent 25,500 requested supplies to 8,500 soldiers. As our donor base and team continues to grow, so will our impact.
How it started: When the war erupted, the four of us sought the most impactful way to help from the US. Gili was stuck in on a visit from Israel with her brother, Dori, while Israeli native Oran wanted to serve but his American wife, Silvi, thought we should help from NYC. We hopped on a Zoom and discussed the urgent messages we all were receiving from friends on the front lines in need of critical supplies. We decided to build our own nimble operation, leveraging our entrepreneurial backgrounds and Israeli startup experience. Within 48 hours, we mobilized volunteers worldwide to build a full-scale supply chain.
How to Donate: You can fund supplies for Israeli soldiers via Venmo or PayPal, or purchase them directly via our Amazon storefront. You can also donate via Give Butter if you’d like your donation to be tax deductible. Your contribution will significantly help Israeli soldiers get the supplies they need as they fight for the existence of our Jewish state.
How else to help: Please share the Venmo links on your social media pages and tag our two Instagram accounts, where we post daily updates on our impact on Israeli soldiers and opportunities to help. Every share has led to at least $500 raised. Additionally, please let us know if you know anyone personally who is flying to Israel over the coming weeks, so we can send supplies with them.