Innovation has become, in our day, almost a must in all sectors. Communicating the innovation, however, still remains blurry. This course is designed to teach students new knowledge and new skills in communicating innovation. Following a rather short theoretical introduction, the course will mainly proceed with analysis of and discussions on various cases from various perspectives both in global and local levels. This way, students will most benefit from this course to develop their skills in their future innovation communication strategies and their relations with different stakeholders.
The content of this course include; definition of innovation, the diffusion of innovation theory, innovation management, innovation communities, innovative communication vs communicating innovation, innovation journalism, new communicators of innovation, innovation landscape in Turkey, innovation communication in three sectors, and a tool box and check list for communicating innovation - to be co-prepared in a participatory way.
Students who take this course will acquire new knowledge and new skills to
Lecture 1: Introduction and Defining innovation
Lecture 2: Diffusion of innovations theory
Lecture 3: Managing innovation
Lecture 4: Innovation communities
Lecture 5: Innovative communication vs communicating innovation
Lecture 6: Innovation journalism vs new communicators of innovation
Lecture 7: Innovation landscape in Turkey
Lecture 8: Communicating innovation in the public sector
Lecture 9: Communicating innovation in the private sector
Lecture 10: Communicating innovation in the civil sector
Lecture 11: Tool box and check list for communicating innovation
Lecture 12: Plan your communication of innovation 1
Lecture 13: Plan your communication of innovation 2
Lecture 14: Final wrap-up
On Twitter #comminno
Assignment & assessment
Students have two assignments for this course. The first one is to present and analyse a reading or a case of their choice based on the week’s topic. The instructor and students will c0-prepare the schedule and the topics in the introduction week. The second assignment is to design and present a strategy plan for innovation communication. This assignment replaces the final exam and can be done as a group or individual work. Apart from the two assignments, students are required to actively participate in the course both in class and online.
Assignment 1 30%
Assignment 2 40%
Participation (both online and in class) 30%