LO 1.4.4.A

Learning Objective: Identify sales and marketing strategies.

Review:

• Sales and marketing strategies.

Even after one has successfully productized your data assets, penetrating Wall Street’s data market is challenging.

• Strategic partnership: One of the best ways to get considered is to have a trusted relationship with someone who is already connected with the hedge funds.
• Marketing channels:  One way to get on Wall Street’s radar is through traditional marketing. Whether print or digital, appearing in publications such as The Wall Street Journal or The Financial Times will get one noticed and offer a dose of credibility to the brand.