1. It can be very hard to get right a charitable campaign and a charity or voluntary organisation can actually lose money on the promotion of a campaign, even the building of one.

2. Fundraising cost money, money a charity or voluntary organisation would rather spend on their objective.

3. Campaigns can elevate a charity’s profile if promoted well.

4. Campaigns rely heavily on support from volunteers. This is an area anyone can offer their help with.

5. Campaigns can damage a charity’s reputation if the message is interpreted wrongly by the public.

6. To be a charitable organisation and run a charitable campaign, does not mean that organisation has to be registered, but registration by a voluntary sector regulatory body like the UK’s Charity Commission means the organisation has gone through a heavy vetting process and so the public can be more trusting that their donation will help its good cause in one way or another.