Oliver Ryan


M 917 214-2073

New York City



Tech / digital media pioneer with record of successful product and business launches, including the top U.S. independent design / lifestyle property on the web. Passionate about new product and emerging business development. Combines tech chops, entrepreneurial business experience, and professional journalism training. Exceptional communicator and leader of cross-functional teams — including engineering, business, and creative staff — in large organizations and startups.

P&L management of $5-10MM. Experience in all aspects of digital publishing, with deep domain expertise in health, business, and tech media, as well as health tech. Extensive time logged both in Silicon Valley and New York. Educated in the U.S. and France.


Work with great people to build new products and businesses which solve problems that matter.


Columbia Journalism School

MA, 2004

Harvard Business School

MS, 1997

Wesleyan University

BA, Physics (Honors), 1992


CEO, Count It Labs, Inc.                            

New York, NY & Louisville, KY — 2013 - Present

Co-founded and leads all product and business operations for award-winning startup. Count It deploys wearable devices (e.g. Fitbit) and game mechanics to reinvent workplace wellness. Whole Foods Market used the Count It platform to power the 2014 launch of Full Spoon, a new enterprise wellness service sold to clients including LinkedIn and Tesla Motors.

Accomplishments & Misc.

  • Executed national partnership with Whole Foods Market.
  • Led team of internal and external resources in successful six month sprint to deliver enterprise-class private label platform.
  • Full integration of the WFM P.O.S. system, using food health data to drive purchasing rewards.
  • Integration of six top wearable tracking devices.
  • Fully mobile end-user game experience, with rich backend administrative tools.
  • Named Hot Dozen company by Greater Louisville Inc.
  • Awarded Kentucky Science & Technology Corporation Investment; accepted into the XLerate Health (health tech accelerator) Class of 2014.
  • Launched “direct” Count.It service in December 2014
  • Desiged and executed direct mail and email campaigns.
  • Established key launch partnerships: Misfit Wearables, Fitbug, Heuser Health, Healthy Business Group, OPM Financial.
  • Won endorsement of Louisville Mayor Greg Fischer
  • Achieved corporate sign ups in 32 U.S. cities, with promising early ramp of paid subscription service.
  • Process Tech & Tools:
  • Stack: Ruby, Rails, Mongo, Angular.JS, Bootstrap
  • Tools: GitHub, Pivotal, InVision, Basecamp, Hipchat/Google Hangouts/Sqwiggle
  • IT: Amazon AWS

CEO, Social Workout Media, Inc.

New York, NY — 2008-2013

Launched SocialWorkout.com, an irreverent blog covering American fitness and health culture. Attracted a cult following. Raised $1MM in Angel funding, and expanded site to include purpose-built interactive challenge site. Social Workout has hosted over 40,000 group challenges, partnered with dozens of media companies, inspired numerous copycats, and is responsible for at least one marriage.  

Accomplishments & Details
  • Partnerships with AOL Huffington Post, Everyday Health, GLAM Media, Yoga Journal, Equinox, Crunch, Greatist, Danskin, and Athenahealth, among others.
  • Raised $1MM in funding.
  • Significant earned media: Time Magazine, NY Times, The Guardian, Lifehacker, ReadWrite, etc.

Co-Founder, Apartment Therapy Media

New York, NY — 2003-Present

Launched iconic design blog with brother in the early days of “commercial blogging,” and remained actively engaged in all operational aspects of the business during initial hyper-growth stages. Remain involved as strategic advisor and significant equity holder. The Apartment Therapy Media properties today reach a global audience of 24 million unique visitors per month, generating 500 million page views per year, created by over 125 contributors.

  • Conceived, designed, and launched the website.
  • Hired and managed initial design and engineering teams.
  • Sold first ad campaign, and implemented initial ad network deals.
  • Established multi-city growth strategy and launched key “tentpole” editorial features.
  • Helped negotiate initial book deal.
  • Regular edit contributor.
  • Ongoing strategic advisor and recruiter.

Writer/Reporter, Fortune Magazine

New York, NY — 2004-2008

On staff at the top U.S. business magazine. Wrote for all sections of the magazine, with a focus on technology and new media. Notable pieces on peak oil, YouTube, venture capital, artificial intelligence, and online pharmacies….

  • Co-founder and daily contributer to The Browser, the first ever Fortune / CNNMoney.com tech blog.
  • Lead tech gadget reviewer.
  • Frequent broadcast appearances on CNN, and key contributor to the annual Fortune Brainstorm conference.  

General Manager, SiliconValley.com

San Jose, CA — 1999-2002

Responsible for all aspects of this technology news web site – winner of several industry awards. P&L responsibility for $4 million. Eight full time direct reports.  

  • Major site redesign and platform upgrade

  • Continuous, 7x24, breaking news coverage of tech industry news, featuring ground-breaking “web logs” by Dan Gillmor and John Paczkowski (“Good Morning Silicon Valley.”)  

  • Created and launched the successful “Roundtable” series of online panel discussions.

Director, Business & Technology Programming, Knight Ridder Digital

San Jose, CA — 2001-2002

Editorial responsibility for all business and technology news on Knight Ridder’s Real Cities network of regional websites

(6% reach of U.S. households).

  • Designed and produced the local business channel deployed in 20-plus U.S. markets.
  • Negotiated and launched long-term partnership with CBS Marketwatch for charting and stock functionality.
  • Direct supervision of four person national editorial team, indirect management of 20-plus sales, marketing, and business development staffers around the country.


Manager, Business Development, Knight Ridder New Media  

San Jose, CA — 1998-1999

Worked closely with Knight Ridder Executive Committee to define the company’s strategy with regard to its local Internet properties. These efforts led to the “spin-out” of Knight Ridder Digital as a wholly owned subsidiary.

Product Manager, Knight Ridder New Media  

San Jose, CA — 1997-1998

Managed a range of web development projects including the development of the company’s first online customer registration and membership system

Manager, Wave Systems Corp. (WAVX)

New York, Princeton, NJ, Lenox, MA  — 1992-1995

Held a series of product management and market research positions over three years at this early e-commerce technology start-up founded by Peter Sprague, former Chairman of National Semiconductor. The company successfully filed an Initial Public Offering in 1995.

  • First full object oriented use case and requirements analysis for the company.
  •  Designed and launched integration with Lotus Notes
  • Active involvement in drafting business plan and S1 filings.


  • 10,000 hours of use case & requirements analysis; lean startup / design thinking process mgmt; wire-framing and UX design.
  • Reporting, writing, editing: Print, digital, radio/podcasting.
  • Market research, financial modeling, and strategy.
  • Entrepreneurial marketing: Direct mail/email, social media, PR, major account sales.



Yoga, Meditation, Running, Triathlon, Farming, Sailing, Tennis, Dancing, Piano






Available on demand.