Event Plan

ADPR378HYB Event Planning and Promotion

STUDENT ART & FILM FESTIVAL

Plimoth Cinema

Suffolk University

Advertising, Public Relations & Social Media Department

Nate Foxman, Brittany King, Anna LoPresti,

Neylon Reisman, and Sabrina Succes

Index

Executive Summary................................................................................................2

Situation Analysis...................................................................................................3

Objectives...............................................................................................................4

Audience/Messages................................................................................................4

Research.................................................................................................................4

Event Strategy.........................................................................................................5

Event Program .......................................................................................................8

Operational Plan....................................................................................................13

Publicity Plan.........................................................................................................15

Timeline.................................................................................................................16

Budget & Resources..............................................................................................18

Event Evaluation Plan ..........................................................................................20

Works Cited ..........................................................................................................21

Appendices…........................................................................................................22

Executive Summary

The Plimoth Cinema is a hidden gem. The cinema can offer an abundance of opportunities for the Plimoth Patuxet Museum. As the film industry grows larger and larger, so does the interest of young minds who want to partake in film. With Plimoth Cinema’s large stage, comfortable seats, and ready-to-eat snacks, it has the space to hold an annual art and film festival. The festival would involve grades K through 12th. Children in grades K through 5th will have the chance to show their art skills and present it on the stage of Plimoth Cinema. Grades 6th through 12th will get the chance to exercise their creativity through the art of filmmaking.

Situation Analysis

Plimouth Patuxet is a historical museum located in Plymouth, MA. Since its founding in 1947, Plimouth Patuxet has run as a non-profit museum that recreates the original Plymouth Colony from the 17th century and serves to educate visitors about what life was like for the native Wampanoag people of Plymouth and the pilgrims that arrived there.

In July 2020, the museum was renamed from Plimouth Plantation to Plimouth Patuxet to celebrate the 400th anniversary of the Pilgrim’s arrival and as an attempt to use more inclusive language. The museum has changed a lot over the course of time to focus more on the indigenous people and their history as opposed to just the Pilgrim settlers that came there (Our founder). Plimouth Patuxet has a Board of Trustees of 20 members including Jonathon Bitting, Catherine Brawer, and Stephen Brodeur. They also have 8 honorary trustees, and 55 employees of the museum council.

The museum includes kids' activities, workshops/classes, gardening, summer camp, activities for members, and more. Their volunteers are guides on the Living History exhibits, caretakers of the historic gardens and landscapes, innovators in the Marine Shop and the Plimouth Grist Mill, as well as greeters/ushers at Plimouth Cinema.

The current exhibits at the museum include the Mayflower II replica (1957), The English Village (1959), The Wampanoag Homesite (1973), The Hornblower Visitor Center (1987), The Craft Center (1992), The Maxwell and Nye Barns (1994), and The Plimouth Grist Mill (2013). The Plimoth Cinema (2007) is in the Plimoth Visitor Center and plays first-run independent films (Plimoth Cinema).

Income information provided by IRS Tax Filings:

Expenses

The museum took a massive hit in 2020 due to the COVID-19 pandemic shutting down its facilities. This 2018 report is the last public tax report the museum has before this massive shutdown. While the museum’s financial situation has taken a hit since then, 2018 best reflects the most recent time Plimouth Patuxet was operating normally.

Objectives

1. Increase social media engagement on Facebook and Instagram by 200% before the annual student film festival takes place in the summer of 2023.
2. Increase Plimoth Cinema’s income through annual student film festival showings, by a 10% increase from $4,190,403 to $4,609,443 by December of 2023.

Audiences/Messages

The target audiences of this event will be based on the idea that while this is a family event it is also a community event. Bringing the community together is the main goal and for them to realize that the Plimoth Cinema is a place for community events to take place. Because of that, the three main targets will be parents, students at schools in Plymouth County, and other members of the Plymouth community.

Primary Audience: Parents of young children

Messages will be sent mainly through email blasts, print ads, and Facebook posts. The first post will say, “Join us for the Plimoth Cinema Student Art & Film Festival! Watch short films from students around Plymouth county and enjoy a gallery full of original artwork.” The second message will say, “Join us for an event for the whole family! Plimoth Cinema is holding a Student Art & Film Festival, join us for film, art, and memories made for everyone in your family!

Secondary Audience: Students

Messages will be sent mainly through Instagram, Facebook posts, and print ads. The first message will say, “Support your peers as they compete in Plimoth Cinema’s Student Art & Film Festival! Spend the day at the historic Plimoth Patuxet and get the first look at the talented work of students from all around Plymouth County!” The second message will say, “Do you love filmmaking? Is drawing your passion? Submit your work to the Plimoth Cinema Student Art & Film Festival!”

Secondary Audience: Plymouth community members

Messages will be sent primarily through Facebook posts, print ads, and email blasts. The first message will say, “Spend an evening at the movies! Plimoth Cinema is hosting a Student Art & Film Festival, come by to be the first to sneak a peek at the budding talent of the young people in your community!” The second message will say, “Want to discover what talent has been living right under your nose? Plimoth Cinema is hosting a Student Art & Film Festival for students in Plymouth County. Stop by for a chance to see what these young creators have in store!”

Market Research

        In 2019, DataUSA reported the average age of all residents was 44.3. They also report that as time goes on, the average age of person living in Plymouth is getting younger and younger (DataUSA, 2019). The homeownership rate in Plymouth, MA is 51.7%. Considering that most residents in Plymouth, MA are living in a single family household, holding an annual youth film festival at Plimoth Cinema, is a great way to tend to the local community of Plymouth County. The youth is one of Patuxet Museum’s largest target audiences. Patuxet Museum maintains strong relationships with the nearby schools. More than 90,000 educators and students visit the Patuxet Museum annually. This strong connection allows Patuxet Cinema to communicate with schools about the annual film festival. The museum has a long list of stakeholders/donations from neighboring businesses, volunteers, which allows them to fund new business ideas more freely compared to other nonprofit organizations in the area. In order for Plimoth Cinema to successfully put on an event, Plimoth Cinema must adhere to the federal regulations for 501 (c)(3) organizations and CDC COVID-19 regulations.

About the Marketplace: Demographics

The Plimoth Patuxet Museums are located in Plymouth Massachusetts. They serve many as it’s a popular tourist spot, however, their target audience is Plymouth County, which includes Plymouth, Kingston, Duxbury, and many more as well as the lower cape region located in Barnstable county (U.S. Census Bureau ). The current population of Plymouth county is ~530,819. Further demographic information is as follows:

Information provided by the U.S. Census Bureau (U.S. Census Bureau )

According to ProPublica and the IRS, Plimoth Patuxet Museums have been a tax exempt charitable organization since 1948 (Tigas). They fall under the nonprofit tax code designation 501(c)(3) which states,

“To be tax-exempt under section 501(c)(3) of the Internal Revenue Code, an organization must be organized and operated exclusively for exempt purposes set forth in section 501(c)(3), and none of its earnings may inure to any private shareholder or individual. In addition, it may not be an action organization, i.e., it may not attempt to influence legislation as a substantial part of its activities and it may not participate in any campaign activity for or against political candidates” (Exemption requirements).

About the Marketplace: Plimoth Cinema

Plimouth Cinema services those in the Plymouth MA area as well as those in surrounding cities. In terms of watching movies in Plymouth, your only real options are to go to a drive-in movie at the Moonrise Cinema, go to the movie theater in the Regal Independence Mall, or to go to the Plimouth Cinema. Even in surrounding cities, there are not many major competitors as far as movie theaters go unless you want to drive further out.

https://www.yelp.com/search?cflt=movietheaters&find_loc=Plymouth%2C+MA+02360

With this in mind, Plimouth Cinema provides a unique experience to customers that cherish Plymouth’s nostalgic small-town community and enjoy sitting down to watch a movie without going to the mall where the theater feels the same as it does in any other town. Plimouth Cinema offers unique historical films, as well as some recent releases for customers to enjoy while also paying homage to Plymouth's rich history and community.

Nonprofits with similar experience offer:

• Simons Theatre at the New England Aquarium

• Open seven days a week, it offers four different film options all relating to wildlife and education on aquatic animals.

• Airbus IMAX Theater at the Smithsonian

• Provides IMAX quality viewings of nine different documentaries plus a select feature film. Their most notable showing currently is The Beatles: Get Back - The Rooftop Concert which came out on February 11.

• Mugar Omni Theater at the Museum of Science, Boston

• Offers three different educational documentaries on a five-story high domed screen.

Event Rules and Regulations

In order for Plimouth Cinema to successfully put on an event, their first priority should be to adhere to the current CDC guidelines regarding COVID-19. This means encouraging masks and proof of vaccination when indoors. Those who are not fully vaccinated should remain 6 feet apart from one another when indoors and avoid crowds when outdoors. One CDC suggestion is to ask for a negative test from those who are unvaccinated.

https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/event-planners-and-attendees-faq.html

To fundraise for Plimoth Cinema and Plimoth Patuxet, we must adhere to the federal regulations for 501 (c)(3) organizations. This means that the fundraiser must exist for an exceptional purpose such as education. As a nonprofit we also must not attempt to influence legislation, participate in any campaign activity against or for political candidates, and no earnings may profit a private individual. Following these regulations will allow Plimoth Patuxet to receive grants from the government and private foundations, exempt them from taxes and lawsuits, and allow for a discount on bulk postage and nonprofit advertising rates.

https://www.purplepass.com/blog/fundraising-event-regulations-nonprofits-have-to-follow/

In Massachusetts, charitable organizations must register with the state in order to solicit contributions either through the Unified Registration Statement or the state registration form. They must register with the Massachusetts Attorney General Division of Public Charities. Online raffle ticket sales are not allowed as in Massachusetts the raffle ticket must be signed by both the raffle ticket seller and purchaser.

https://ballotpedia.org/Nonprofit_regulation_in_Massachusetts

https://www.mass.gov/guides/guidance-on-raffles

“Massachusetts is one of 39 states that require charitable organizations, and those intending to solicit on their behalf, to register with the state.”

(ballotpedia.org/Nonprofit_regulation_in_Massachusetts). Plimoth Patuxet is already registered as a tax exempt, 501(c) (3) organization and has been since 1948 (https://projects.propublica.org).  This allows the organization to funnel most of the income from an event to apply directly to the organization, rather than pay taxes on the income.  However, it would be important to make sure that it is clear how all of the income will be generated to make sure that it fits the tax rules.  

Other things that would need to be considered would be whether or not there is a liquor license that would cover any serving of alcohol and also if there would be any auctions or raffles associated with the event, as some states have laws regulating games of chance.

About the Marketplace: Geographics

When creating a geographical service area for the cinema, a 30-mile radius was used to find a catering audience. Since the Cinema has the most potential during the winter months on the site, it was best to take a look at surrounding non-profit movie rooms. From the 30-mile radius, it was key to factor in the different ways a visitor could drive to the location.

Taking account of all major highways and routes surrounding the town of Plymouth itself, the only competing non-profit film rooms would be those located in Boston and the Cabot Street Cinema Theater, located in Beverly,  MA (Kearney).

The most important takeaway when looking at competing cinemas was to see how they fared before and after covid, taking a look at how each non-profit utilized their location in order to bring business. A similar theme shows most film rooms often cater to a musical demographic as well. These non-profit cinemas were able to structure a business model that would allow for music events to be hosted at the venue.  

While the cinema could remain dominantly reliant on the showing of films for revenue, the additional aspect of music could bring in an entirely new crowd. With the sad realization that cinemas are stuck in one spot, unable to keep up with the rapid evolution of technology, why risk failure at keeping up when adapting new, non-film-related events to redefine the cinema's impact.

https://nonprofitquarterly.org/nonprofit-movie-houses-keep-communities-engaged-through-pandemic/.

The museum and cinema are located in Plymouth, Massachusetts. Plymouth is located 44 miles from Boston, 234 miles from New York City and 611 miles from WIlliamsburg, Virginia. The interactive museum as well as the availability of first run independent films makes it unique for the immediate area.  

The location also can be challenging as it is not necessarily near other sites that tourists may visit unless they knew that it was there and what is offered. Additionally, there is limited access to a volunteer pool that the museum depends on to run daily business.

One similar interactive history museum experience can be found in Colonial Williamsburg. Like the Plimoth Museum, history is presented in an interactive way with staff members in character and creating the experience of walking through the time period.

(https://www.colonialwilliamsburg.org )

There are a few theaters around the country that also focus on Independent films.  While many can be found in larger cities, such as New York City, there are also many found in similar areas that are supported by a community.

(www.washingtonpost.com)

Event Concept/Strategy

The main goal of this event is to showcase youth talent in the community and inspire the younger generation to take risks with their creativity and challenge themselves. The focus of the event is primarily on the film festival where a handful of notable submissions from each category will be shown and awards will be handed out for each category. The other aspect of the event is the art show portion. This is an option for younger children to still participate in the event who want to show their creativity without making a short film. This art show will be shown in the lobby of Plimouth Cinema while the film festival will take place within the theater itself.

The film festival will take place in two shifts, with the middle school submissions going first and receiving their awards and then the high school submissions following later that night. This allows for the venue to accommodate more guests since the space capacity would not accommodate for everyone to see the middle school and high school submissions so there will be two entirely separate showings with different audiences. Food vouchers and event merchandise will be sold in between these shifts for the middle school crowd to enjoy after their portion of the event and the high school crowd to enjoy before theirs.

The art and film festival will increase the visibility of Plimoth Cinema and get kids excited about visiting. This demographic of kids most likely have visited Plimouth Patuxet before on field trips as most children in the area experience, but may not know much about the cinema itself. In terms of publicity, Plimouth Patuxet’s website and social media platforms will be used to promote the event and collect short film submissions.

After this event, students will be inspired by their success and by viewing their peers’ hard work. Children of the community as well as their parents, will remember this experience and be excited to visit again.

Program

Operational Plan

Determining The Final Cost

Prior to developing our operational plan, our group discussed following a market strategy that centered around cost efficiency. In our debrief, we determined to start broad with our options and branch out until being notified of an official budget. Our overall goal was to work and reach out to the best options that would factor into our budget. When taking an overview look at what our predicted expense would be, the event's budget was statistically set at $3,500.

Who

For the event to take place, there are four categories under which all expenses will fall:

1. Labor (wage set at $13.50 per/hr)
2. Food/Catering Service (estimated cost: $12 per/person)
3. Equipment (Set at $500)
4. Advertising (Set at $300)

Labor

A pre-selected committee will be a major part of the labor budget, as a set amount of hours will be incorporated each month, in order to work on the event beforehand. All wages are not final and are more than capable of fluctuating. For the moment, a three-person team was suited best to be in charge of composing the event.

        The first role would be in charge of advertising the event. This role would be dedicated solely to spreading the word through the use of social media, and any sort of promising paper advertisement. These advertisements will include the event and company name. The role will also be in charge of conducting a study in order to determine which school districts would fit best for this event, factoring in population and estimated income.

        The second person in the group would mainly be in charge of selecting the theme and decor for the event. A well-thought-out and properly selected interior design can impact the message and reputation our event is trying to represent. Expectations will be high and a standard will be set when fully settling on a theme. This role will take on more responsibility as presentation is a must for a first-time event.

        Finally, there will be an overseer of the group, approving and administering all final actions towards the event. This role will review and determine whether the material would benefit the final outcome of the event. The role will also be in charge of communicating all additional labor services and shipments.

Types of Roles for the Event

Aside from the initial three employers for pre production, the remaining cast will be selected as followed:

• Food Supplier
• Four Security Members
• Voluntary Parent Chaperoning (15 members maximum)
• Voluntary Judges (5 members maximum)
• Three Cashiers
• Three Cleaning Staff

Focus on Organization

The focus of this organization should be to thoroughly carry out this event in a professional manner. Company image is a critical thing when establishing a blueprint. Our preliminary guidelines to conduct a safe and manageable event with a flexible staff should make the event easier to handle.

Publicity Plan

In order to engage friends and family in the Plymouth community, a detailed publicity plan is essential.

To attract residents of the Plymouth area, posters will be printed and hung around popular areas in town and in participating school areas. See Appendix C for a poster example. Monthly emails will be sent out from January to March and biweekly from March until the event takes place to Plimouth Patuxet’s email list. This email list includes all existing donors and volunteers as well as individuals associated with partnering organizations and past participants of Plimouth Patuxet activities.

Social media will also have an important role in the event’s publicity. Instagram and Facebook will be used to announce the event for people who may not see the posters around Plymouth. These platforms will also be used to build excitement and spread important updates leading up to the event. Student participants in the film festival will be targeted primarily via Instagram for reminders about submission due dates and will be notified about the event through collaboration with the public school systems in Plymouth and surrounding towns.

Parents of participants in the event can be targeted through online promotion on Plimouth Patuxet’s Facebook page. See Appendix C for examples of online advertisements and flyer designs.

Social media will be used as a way to advertise the event through tagging participating schools in photos, continuously announcing any important updates or deadlines, posting biographies of the judging panelists, and posting a countdown leading up to the day of the art and film festival. Instagram will be used primarily to target younger audiences and Facebook will be used to target parents, especially in case young children don’t have their own social media yet and are getting their information through their parents. See Appendix C for Instagram story and countdown examples.

Instagram and Facebook will also be used as a platform for kids to submit their short films. Any short films posted on Facebook or Instagram using the hashtag #PlimothFlix2022 will automatically be considered for the festival. These submissions will be reshared periodically to the Plimouth Patuxet Instagram stories

On Plimouth Patuxet’s homepage, we will create a link that users can click to see all of the important information for the event. This will include the link for students to submit their short films or artwork as well as advertisements used for social media.

Timeline

Before the event

(January 2023)                          

• Contact the local schools to inform them about the event

• Ensure they are aware of the film aspect and competition

• Decide prizes and awards for promotion
• Reach out to the community via social media and local news to find volunteers
• Call food companies to place orders/ensure availability                                        
• Ensure reservations for any equipment needed (chairs, tables, projectors, etc.)

(March 2023)

• Ask schools for the total number of submissions
• Order prizes and awards
• Use social media to promote
• Plan how the venue will be decorated and set up
• Design and tickets/e-tickets

(May 2023)

• Social media reminders
• Post event in film buff groups and forums
• Purchase decorations
• Invite media (Newspapers, photographers, TV)

(June 2023)                

• Hold a meeting with volunteers to go over final plans
• Order thank you cards
• Send a press release to local news
• Continue promotion via social media

Day of the event

All day

• Ensure there are photos and videos
• Post updates and stay active on social media

9:30 a.m.                

• Volunteers/employees meet at the venue for set up
• Decorate venue
• Set up (chairs, tables, projectors)
• Organize gallery
• Test equipment

11 a.m.

• Have food vendors be set up and ready
• Last-minute walkthrough
• Ensure volunteers are prepared
• Fix last-minute issues

12 p.m.

• Event begins. See the program for a specific timeline of the event

8 p.m.

• Event ends and volunteers and employees begin clean up

After the event

The next day

• Post photos/videos on social media
• Send a press release to local news
• Post award and prize winners on social media
• Thank attendees and volunteers for their time

Within two weeks

• Address anybody who helped and send thank you notes
• Take note of feedback
• Meet to fully evaluate the event

Resources

• 20 Volunteers
• 10-15 Plimoth Patuxet Employees
• 15 Tables
• Microphone for each judge and two extra
• Awards/prizes
• Tickets/announcements
• Judges
• Scholarship money
• Media coverage/photographers
• Submissions to contests
• Food vendor(s)
• Thank you cards
• Flyers for promotion
• Decorations
• Merch/shirts

Budget

Decoration Checklist

• Banners
• Fold up Tables
• Balloons
• Display Holders
• Streamers
• String lights
• Basic Essentials (Tape, Thumbtacks, etc)

Ticket Sales

The estimation of the crowd was set at 400 persons. With a standard rate ticket going for $15, the income would total $6,000 alone. The cost of this ticket may vary as more detail goes into the event. Ideally, if the event maintains a preimage of professionalism, different ticket rates, including food vouchers and or raffle vouchers may be additionally included.

T-Shirts

        A small amount of merchandise, specifically t-shirts, will be sold at a standard rate of $25 dollars. A total of 80 shirts will be bought, design located in appendix D. With shirts only covered for 20% of the crowd, this can balance out the risk of unsold products. The sizes are as follows.

Small: (20 shirts for $12) $240

Medium: (20 shirts for $12) $240

Large: (20 shirts for $12) $240

Extra Large: (20 shirts for $14) $280

Total Cost: $1000

Total Income (Per 80 Shirts): $1000 ($2000 Income - $1000 Cost)

Event Evaluation Plan

To determine the overall success of reaching this plan’s objectives the team will utilize surveys and polls to gain an understanding of the success of the event.

        During the event, there will be members of our team surveying the attendees asking how they are enjoying the event, what feels missing, and anything they would add. This gives us data in real-time on the emotions that people are feeling about the event. We want this to feel extremely natural and just like a conversation to get the most accurate opinions of the attendees.

        After the event in email blasts, a request will be sent out to complete a survey about the event. It will include questions asking how they felt about the event and what they felt was lacking. This will be sent to not only all of the attendees of the event, but all of the staff as well. There will be a section asking what part they played in the event (guest, staff, etc) and asking both open and closed-ended questions.

        After this data is collected and analyzed our team will meet with the Plimoth Cinema team to review what was collected and begin to make adjustments for the following year's event.

Bibliography

Centers for Disease Control and Prevention. (2022, January 27). Small and Large Gatherings. Centers for Disease Control and Prevention. Retrieved May 1, 2022, from https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/event-planners-and-attendees-faq.html

Guidance on raffles. Mass.gov. (n.d.). Retrieved May 1, 2022, from https://www.mass.gov/guides/guidance-on-raffles

McIntosh, S. (2021, June 24). Centers for Disease Control and Prevention. Retrieved May 1, 2022, from https://www.cdc.gov/

Nonprofit regulation in Massachusetts. Ballotpedia. (n.d.). Retrieved May 1, 2022, from https://ballotpedia.org/Nonprofit_regulation_in_Massachusetts

U.S. Census Bureau quickfacts: Plymouth County, Massachusetts. (n.d.). Retrieved February 28, 2022, from https://www.census.gov/quickfacts/fact/table/plymouthcountymassachusetts/PST045221

Tigas, M. T., & Schwencke, K. (2013, May 9). Plimoth Patuxet Museums Inc - nonprofit Explorer. ProPublica. Retrieved February 28, 2022, from https://projects.propublica.org/nonprofits/organizations/42210750

Exemption requirements - 501(c)(3) organizations. Internal Revenue Service. (n.d.). Retrieved February 28, 2022, from https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-501c3-organizations#:~:text=To%20be%20tax%2Dexempt%20under,any%20private%20shareholder%20or%20individual

https://projects.propublica.org/nonprofits/organizations/46144180 

Appendices

Appendix A: Market Research

Appendix B: Event Checklist

Appendix C: Physical Poster and Sample Social Media Advertisements

Appendix D: Sample Social media Timeline

Appendix E:

Appendix F:

Appendix A:         Sabrina Your compiled Market Research (Market Research A and B) was obtained from all teams members and combined into one section. You can cut and paste from the team’s individual Market Research assignment submissions.

Appendix B:        

Checklist:

6 Months before the event-

Set realistic goals

Get estimates

Create budget

Build Event committee

Identify potential sponsors

Identify potential speakers

Promote on social media

Necessary food/ drink orders

Determine additional needs (Doorman, coat check, valet)

Months leading up to the event:

Send reminders

Double-check on accommodation for speakers/important guests

Continue to promote

Finalize plans

Finalize tickets

Give caterers expected attendance number

Ensure media is there for photos and videos

Order decorations and necessary equipment

Order prizes, awards

Send a press release to news for promotion

Day of event:

Arrive early for set up

Check in volunteers and guests

Provide updates on social media

Assist sponsors and partners

Greet attendees

Post event: 

Send thank you cards

Continue to promote the event on social media

Take note of feedback

Send press release to local news

Conduct a full evaluation

Budget overview

Appendix C: Print collateral

Event Promotional Poster:

Instagram Feed Promotional Advertisement:

Instagram Story Promotional Advertisement:

Event Ticket (Front)

Event Ticket (Back)

Instagram Event Countdown

Event T-shirt Merchandise

Appendix D:

Appendix E:        Venue, exhibit, and detailed operational plan.

        The event will be held within the Plimoth Cinema building, utilizing the extra conference rooms, lobbies, and theaters to give room for guests to mingle and for creating a gallery of students' artwork. On the day of the event, we will need all staff and volunteers to arrive at 11 am to go over the schedule of the day and they will all be in charge. At noon, when the event starts, we will need four volunteers stationed at two separate tables in the front of the lobby to check-in guests and participants of the film and art festival. There will be five Plimoth Patuxet employees working the cafe to serve food to guests continuously and several volunteers stationed around the lobby to hand out programs of the day's events.

When the middle school group arrives, volunteers will allow for time to look at the art gallery and then at 2:20 begin ushering them into the theater to begin the showing of the films. We will need a Plimoth Patuxet employee to work the films and show them on the screen. Once the films are over, the judges will be brought up on stage to announce and hand out the awards for the students in this group. Once the award ceremony is over, the middle school group will be ushered out of the theater and volunteers will check in the high school group.

        The same routine will occur for the high school group and their award ceremony and then they will be ushered out. At 7:00 pm the volunteers will ask guests to empty out of the theater and begin cleaning. There will be another group of volunteers taking the art off of the wall and bringing it to the front lobby for students to pick up their artwork and prizes. Volunteers will continue to sell t-shirts and there will be opportunities for photos to be taken. Staff and volunteers will finish cleaning up the venue and should be completely out of the cinema by 9:00 pm.

Appendix F:        Research on Plimoth Patuxet and their sponsors

Mission of Plimouth Patuxet Museums:

“This Museum seeks to represent all of the people, Indigenous and European, first-generation or with deep roots, who lived, worked, loved, fought, planted, and traded on this land in the 17th century. In 1620, Mayflower arrived to a land virtually unknown to its now famous passengers, who, in seeking a better life for themselves, thought they were entering an almost vacant wilderness. In fact, they encountered a complex and interconnected network of Indigenous communities. The Wampanoag welcomed these émigrés, formed alliances with them, and showed them how to survive on a land that was new to them – land on which the Wampanoag continue - to this day - to fish, hunt, govern sovereign communities, and raise their families.”

The Purpose of Plimouth Patuxet Museums is based on their Values of:

• People
• Learning
• Integrity
• Preservation
• Professionalism
• Community

Programs offered at Plimouth Patuxet:

• Mayflower II replica (1957)
• The English Village (1959)
• The Wampanoag Homesite (1973)
• The Hornblower Visitor Center (1987)
• The Craft Center (1992)
• The Maxwell and Nye Barns (1994)
• The Plimouth Grist Mill (2013)

Services provided:

• Community and club events
• Members only events
• Kids activities
• Outdoor activities
• Workshops and classes
• Educational activities
• Gardening
• Summer Camp

https://plimoth.org/events

Major Events Marketed:

• Courtship and Marriage in Plymouth Colony (Members only)
• Pilgrim Dollmaking
• Winter Break Adventures
• Summer Adventure Camp
• Dinner and a Movie at Plimouth Cinema
• Museum Clean Up Day
• Lunch & Learn: Ellen Shipman and the American Garden

Plimouth Patuxet has a Board of Trustees of 20 members including Jonathon Bitting, Catherine Brawer, and Stephen Brodeur. They also have 8 honorary trustees, and 55 employees of the museum council.

Prominent Community Partners:

• Hotel 1620 Plymouth
• Cape Cod 5
• Plymouth Bay Winery
• Tiny & Sons Auto Glass
• Brabo Benefits
• Long Pond Physical Therapy
• WH Cornerstone Investments
• Hampton Inn & Suites