LOGO DESIGN BRIEF

The logo

• What words or letters do you want included in your logo? The Letter “E” and the word “Excll”   
• Do you have a tagline?  Do you want it to be included in the logo?
• Provide five adjectives to describe your logo.  Some examples are below. Clean, Modern, Mature, Simple, Professional 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Tell me about your company:

• Explain what your company / organization is and does. I have started up a YouTube Channel based around the video game “Destiny”, I create videos based on anything in the game, may it be a guide, funny moments, montage you name it. Link to channel: https://www.youtube.com/channel/UC5KI0nAB7PTBK0jrYO9f0Yw
• How are you different than your competition? I try to be serious in what I do but also have fun with it too, I don’t care how many people watch as long as I have fun and learn some things while doing it.
• What are the benefits of your product/service? To provide entertainment and learning for others.
• What attributes of your business / organization would you like your logo to reflect? Clean and Serious but a bit of fun
• How do you intend to market your company? I just make videos and have fun...

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Goals and Objectives:

• What do you want to happen as a result of this project? To get a logo I am happy with and am proud to show off on my YouTube Channel.
• Identify long-term and short-term objectives. To entertain people, make some friends who enjoy the same things I do and to have fun.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Describe what you want designed:

• Describe your aims and requirements in detail here — the more specific, the better. Tell the designers what is required, but also let them know where they’re free to be creative. I would like 2 seperate things, One of the letter “E” to use as a profile picture and I’d also like one of the word “Excll”, the same E design doesn’t have to be used in both they can both be different.
• What key pieces of information / copy need to be included?
• Include any images, sketches, or documents that may be helpful.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

(continued next page)

Competitors Design

• Use Google to search for similar designs that you like, include at least (4), explain why you like them and what to include / exclude in your design

I really like this one, the K is very clean but isn’t just a standard K, the Name is easy to read but also has some fun elements to it, while not having too much going on.

This one is very clean and doesn’t have too much going on.

Again another clean design with not much going on.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Who is your target audience?

• Who are you trying to attract with your marketing message? Be specific. The gaming audience, anyone who plays the game ”Destiny” or wants to see what it’s about.
• What is the overall message you want to convey to your target audience? That this is my style and something that can be remembered by them so they know who it is when they see it again.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Tone & Image:

Funny / Casual / Formal / etc.  What tone and imagery will be most effective, specific visual goals? Casual but with a hint of hardcore.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

How will success be measured?

By having a logo that I am happy to call my own.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

What colors would you like to see in your logo?  (It is usually best to stick to one or two colors):

White, similar to the 1st image in the competitor's design section.

• Red:  Passion, Anger, Vigor, Love, Danger
• Yellow:  Knowledge, Energy, Joy, Intellect, Youth
• Green:  Fertility, Wealth, Healing, Success, Growth
• White:  Purity, Healing, Perfection, Clean, Virtue
• Blue:  Knowledge, Trust, Tranquility, Calm, Peace, Cool
• Black:  Fear, Secrecy, Formal, Luxury
• Purple:  Royalty, Wisdom, Spirituality, Imagination
• Orange:  Creativity, Invigoration, Unique, Stimulation
• Gray:  Balance, Sophistication, Neutrality, Uncommitted

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

(continue to next page)

Below you see different ‘genres’ of logos.  Please pick one that suits your design needs.

Word mark and letter form.

lastly:

• If your logo was a celebrity, who would it be? Nathan Fillion
• How important is this project to you on a scale of 1-10? 9