HOW TO USE THIS STACK

→  Find the category that matches your task

→  Read the pain box — confirm it's the right prompt for your situation

→  Copy the prompt exactly. Replace [BRACKETED] inputs with your real info

→  Paste into Claude or ChatGPT

→  Ship what comes back. Refine on the second run.

CATEGORY 1

FOUNDATION & BRAND CORE

2 prompts

PROMPT 1    RITE Framework Prompt

THE PAIN

You write a different version of every prompt every time. Same business. Same Claude. Different prompt structure every Tuesday. The output is uneven because the input is uneven. You are doing the same thinking from scratch every session.

THE PROMPT — COPY THIS

You are a senior prompt engineer reviewing the way I write prompts.

I want you to teach me the RITE framework so I can apply it to every business prompt I write from now on.

RITE = Role, Input, Task, Expectations.

Step 1 — Explain each part in one paragraph. Plain English. No jargon.

Step 2 — Take the example task I give you below and turn it into a RITE-structured prompt.

Step 3 — Then show me a second example using a different task from my business so I can see the pattern.

Step 4 — End with a 4-line checklist I can use to QC any prompt I write going forward.

My example task: [PASTE A TASK YOU ASK CLAUDE TO DO REGULARLY]

My business context: [ONE LINE — WHAT YOU DO, WHO YOU SERVE]

Use plain English. Be specific. No fluff.

📊 DATA POINT

Operating principle: structured prompts produce structured outputs. Unstructured prompts produce paragraphs you have to clean up. The 30 seconds you save by skipping structure becomes 5 minutes editing the response.

✅ ACTIONABLE TAKEAWAY

Save the RITE framework Claude gives you. Use it as the template for every prompt in this stack. Replace freeform prompting with structured prompting starting today.

PROMPT 2    Brand Voice Bible

THE PAIN

Your brand voice lives in your head. When you write, it shows up. When a VA writes, a contractor writes, or Claude writes, it doesn't. You spend 20 minutes rewriting copy because nobody else can land your voice without you in the room.

THE PROMPT — COPY THIS

You are a brand voice strategist building a Voice Bible I can hand to a writer, a VA, or Claude itself.

I will paste 3-5 samples of writing in my voice below. Read them carefully.

Then build a Voice Bible with these exact sections:

1. CORE TONE — three to five adjectives that describe my voice (with a one-line definition of each).

2. SIGNATURE PATTERNS — sentence rhythms, line length, paragraph structure I use repeatedly.

3. VOCABULARY — words I use often. Words I never use. Banned phrases. Phrases I sign off with.

4. EMOTIONAL RANGE — where I sit on these axes: warm/cold, formal/casual, certain/exploring, builder/observer.

5. POV RULES — first person? Second person? When do I switch?

6. STRUCTURE PREFERENCES — bullets vs prose, short paragraphs vs long, do I use emojis, do I use headers.

7. VOICE TEST — five sentences I would say. Five I would never say. So a writer can pattern-match.

Paste-in: [3-5 SAMPLES OF YOUR WRITING — POSTS, EMAILS, OR TRANSCRIPTS]

📊 DATA POINT

Operating principle: a brand voice document only works if it includes both 'never say this' examples and 'always say this' examples. A list of adjectives alone is not enough — writers need the contrast to calibrate.

✅ ACTIONABLE TAKEAWAY

Run this prompt once. Save the Voice Bible. Paste it into every future writing prompt as context. Your output quality from any AI tool will jump immediately.

CATEGORY 2

POSITIONING & MESSAGING

8 prompts

PROMPT 3    Homepage Audit

THE PAIN

Your homepage tells visitors who you are, what you do, and why they should care. Or it doesn't. Most homepages confuse the visitor in the first 5 seconds and the visitor leaves. You can't see your own page anymore because you wrote it.

THE PROMPT — COPY THIS

You are a homepage conversion strategist. I will paste my homepage copy below.

Audit it against these criteria, in this exact order:

1. 5-SECOND TEST — what does the visitor think you do, based ONLY on the hero section? Be brutally specific.

2. CLARITY — is the offer described in plain English a 12-year-old could understand? Score 1-10 and explain.

3. SPECIFICITY — does it name the target customer specifically, or generically? Quote the exact lines that fail.

4. PROOF — is there evidence (numbers, names, screenshots, case studies)? Or is it all claims?

5. CTA — is there one primary action, and is it visible above the fold?

6. FRICTION — list every word, sentence, or section that creates confusion or doubt.

7. TOP 5 FIXES — ranked by impact. Each fix gets: what to change, exact rewrite, why it matters.

Paste-in: [PASTE HOMEPAGE COPY — HEADLINE, SUBHEAD, HERO PARAGRAPH, CTA, ANY SUBSECTIONS]

📊 DATA POINT

Nielsen Norman Group research on user attention shows visitors decide whether to stay on a page within roughly 10-20 seconds. Hero clarity is the lever.

✅ ACTIONABLE TAKEAWAY

Run this audit on your live homepage today. Implement the top 1-2 fixes this week. Re-run the audit in 30 days against the updated page.

PROMPT 4    VOC Mining

THE PAIN

You are writing copy in your own words when your customers are out there using completely different words. Their words convert. Yours don't. You don't have time to read 500 reviews. You guess. The copy lands soft.

THE PROMPT — COPY THIS

You are a Voice of Customer (VOC) researcher mining real customer language from raw data.

I will paste a batch of customer quotes, reviews, support tickets, sales call transcripts, or survey responses below.

Extract the following in this exact structure:

1. TOP 5 PAIN PHRASES — the exact words customers use to describe their problem. Use their phrasing, not yours.

2. TOP 5 DESIRE PHRASES — what they say they want, in their words.

3. TRIGGER MOMENTS — what specifically made them look for a solution (be concrete, with dates or events if mentioned).

4. OBJECTIONS — the doubts they raised before buying or while considering. Quote them.

5. WIN PHRASES — what they say after they got results. The exact words you can use as testimonials.

6. SWIPEABLE LINES — 10 exact phrases I can lift verbatim into headlines, ads, or emails.

7. SURPRISE INSIGHT — one thing in the data that contradicts conventional wisdom about my market.

Output as a clean, copyable doc.

Paste-in: [PASTE 20+ CUSTOMER QUOTES — REVIEWS, EMAILS, TRANSCRIPTS, OR SUPPORT TICKETS]

📊 DATA POINT

Joanna Wiebe (Copyhackers) documented that conversion copy mined directly from customer language regularly outperforms copy written by professional copywriters. The mechanism is recognition, not persuasion.

✅ ACTIONABLE TAKEAWAY

Pull 20 customer quotes from any source you have access to (reviews, emails, calls). Run this prompt. Use the swipeable lines in your next campaign and watch conversion shift.

PROMPT 5    Competitor Ad Deconstruct

THE PAIN

Your competitor is running ads that work. You see them everywhere. You don't know why they work. You can copy the format and it falls flat because you copied the surface, not the structure underneath.

THE PROMPT — COPY THIS

You are a direct response copywriter who reverse-engineers competitor ads down to the mechanism.

I will paste 2-3 competitor ads below. For each ad, deconstruct in this exact format:

1. ANGLE — what is the one-line big idea this ad sells?

2. HOOK MECHANIC — how does the first line stop the scroll? (Curiosity, contrast, callout, pattern interrupt, etc.)

3. PROMISE — what specific outcome are they offering?

4. PROOF — what evidence do they use? Numbers? Names? Screenshots? Testimonials?

5. CTA — what is the action and why is it positioned where it is?

6. EMOTIONAL TARGET — fear, status, FOMO, curiosity, relief, pride? Be specific.

7. AUDIENCE SIGNAL — what language tells you who they are targeting?

8. WHAT I COULD STEAL — the transferable structural elements I could apply to my own ad without copying the content.

After all ads are deconstructed, give me a synthesis: what patterns appear across all of them?

Paste-in: [PASTE 2-3 COMPETITOR ADS — COPY ONLY, OR DESCRIBE THE VISUAL]

My business: [ONE LINE]

My audience: [ONE LINE]

📊 DATA POINT

Operating principle: competitor ads that have been running for 60+ days are almost certainly profitable. Check Meta Ad Library to see ad run dates before deconstructing. Old running ads are the ones to study.

✅ ACTIONABLE TAKEAWAY

Open Meta Ad Library. Find 3 ads from competitors that have been running for at least 60 days. Run this prompt. Write your own ad using the structural elements (never the content).

PROMPT 6    ICP Research Doc

THE PAIN

You say your customer is 'small business owners' or 'marketing managers' or 'coaches.' That is not an ICP. That is a job title. Your copy, your offer, and your targeting are all flat because the ICP is flat.

THE PROMPT — COPY THIS

You are a B2B / consumer research strategist building an Ideal Customer Profile (ICP) document.

Build the ICP across these exact sections:

1. DEMOGRAPHIC — age range, location, job title, industry, company size or revenue band, education level.

2. PSYCHOGRAPHIC — values, identity, what they read, what they listen to, who they follow.

3. JOBS TO BE DONE — what is this person hiring my offer to do? (Functional, emotional, social.)

4. PAIN STACK — top 5 pains, ranked by intensity. Each pain in their own language.

5. DESIRE STACK — top 5 things they say they want.

6. CURRENT SOLUTION — what are they doing today instead of buying my offer?

7. WHY CURRENT SOLUTION FAILS — what is broken about their current path?

8. WATERING HOLES — where they hang out online and offline (specific platforms, groups, events, podcasts, newsletters).

9. BUYING TRIGGER — what specific event or moment moves them from 'thinking about it' to 'buying now'?

10. DISQUALIFIERS — who looks like the ICP but isn't and should not buy?

My business: [ONE LINE]

My current customer base (if any): [LIST 3-5 REAL CUSTOMERS OR DESCRIBE THE TYPICAL ONE]

What I think the ICP is: [YOUR BEST GUESS]

Push back on my guess where it's wrong. Be honest.

📊 DATA POINT

Operating principle: a real ICP has disqualifiers as detailed as qualifiers. If you can describe who the offer is for but not who it isn't for, the ICP is incomplete.

✅ ACTIONABLE TAKEAWAY

Save this ICP doc. Use it as the context input for every positioning, content, and ad prompt that follows. Revisit it every quarter as your business sharpens.

PROMPT 7    Positioning Statement Generator

THE PAIN

You explain what you do differently every time someone asks. Sometimes it lands. Sometimes it doesn't. You have no single sentence you trust to drop into a bio, a pitch, a homepage, or a sales call.

THE PROMPT — COPY THIS

You are a positioning strategist building a single positioning statement that works across bios, homepages, and pitches.

Use the April Dunford 5-part positioning framework:

1. COMPETITIVE ALTERNATIVES — what would the customer use if I didn't exist?

2. UNIQUE ATTRIBUTES — what do I do that the alternatives don't?

3. VALUE I DELIVER — what does that uniqueness give the customer?

4. WHO CARES MOST — the specific segment for whom this value lands hardest.

5. MARKET CATEGORY — what category should I be filed under in the customer's mind?

After filling in each part, generate 5 positioning statement variations in this exact format:

"For [WHO CARES MOST] who [JOB TO BE DONE], [PRODUCT NAME] is the [MARKET CATEGORY] that [UNIQUE ATTRIBUTES], so you can [VALUE]. Unlike [COMPETITIVE ALTERNATIVES], we [DIFFERENTIATOR]."

Then pick the strongest variation and explain why it works.

My business: [ONE LINE]

What I do: [PASTE FROM ICP DOC OR DESCRIBE]

Who I serve: [PASTE FROM ICP DOC OR DESCRIBE]

My competitive alternatives: [LIST 3-5]

What makes me different: [YOUR BEST ATTEMPT]

📊 DATA POINT

April Dunford's positioning framework (Obviously Awesome, 2019) is built on the observation that customers don't buy what you sell — they buy what the alternative isn't. Positioning starts with alternatives, not features.

✅ ACTIONABLE TAKEAWAY

Run this prompt. Pick one positioning statement. Use it verbatim in your bio, homepage hero, and pitch for the next 30 days. Track how it lands. Refine based on real reactions.

PROMPT 8    Messaging House Builder

THE PAIN

Your homepage says one thing. Your ads say another. Your sales deck says a third. Your About page contradicts all three. You don't have a messaging system — you have five inconsistent attempts at one.

THE PROMPT — COPY THIS

You are a messaging architect building a Messaging House — the single source of truth for all my marketing copy.

Build the Messaging House with these exact components:

1. ROOF — the core promise. One sentence that captures the transformation I deliver.

2. PILLARS (3 of them) — the three sub-themes that prove the core promise. Each pillar is a phrase, not a feature.

3. PROOF POINTS — under each pillar, list 3-5 specific proof points. These can be customer outcomes, capabilities, data, or testimonials.

4. FOUNDATION — the values or principles the brand stands for. Three to five.

5. SUPPORTING LANGUAGE — for each pillar, give me 5 phrases I can use verbatim in copy.

6. ANTI-MESSAGING — for each pillar, also tell me what NOT to say. Phrases that would undermine the message.

Format the output as a clean, hierarchical doc I can hand to a writer, a designer, or a sales person.

My positioning statement: [PASTE FROM PROMPT 7]

My ICP: [PASTE FROM PROMPT 6 OR ONE-LINE SUMMARY]

My top 5 customer wins (outcomes, stats, stories): [LIST THEM]

📊 DATA POINT

Operating principle: every piece of marketing copy you write should be traceable to one pillar of the Messaging House. If a homepage section doesn't map to a pillar, either the section or the pillar is wrong.

✅ ACTIONABLE TAKEAWAY

Build the Messaging House once. Pin it to your wall (or your Notion). Before publishing any piece of marketing copy, ask: which pillar does this serve? If the answer is none, rewrite or cut.

PROMPT 9    Value Prop A/B Variants

THE PAIN

You have one value proposition on your homepage and you've been running it for a year. You don't know if it's the best one. You suspect it isn't. But you have no way to test alternatives because you don't have alternatives written.

THE PROMPT — COPY THIS

You are a direct response copywriter generating value proposition variations for split testing.

I will give you my current value proposition. Generate 8 alternative versions, each anchored to a different mechanism. Use these mechanisms:

1. OUTCOME-led — leads with the specific result.

2. PAIN-led — leads with the problem being solved.

3. CONTRAST-led — leads with what is NOT included or what we are NOT.

4. NUMBER-led — leads with a specific metric or quantity.

5. AUDIENCE-led — leads with who it's for.

6. MECHANISM-led — leads with the unique method.

7. STATUS-led — leads with what owning this signals.

8. SPEED-led — leads with how fast results arrive.

For each variant, give me:

- The headline (12 words or less)

- The subhead (under 20 words)

- The single CTA verb to pair with it

Then rank the 8 variants from strongest to weakest for my specific ICP, and explain the top 2 picks.

My current value prop: [PASTE]

My ICP: [PASTE FROM PROMPT 6 OR ONE-LINE SUMMARY]

The specific outcome customers get: [PASTE FROM MESSAGING HOUSE OR DESCRIBE]

📊 DATA POINT

Operating principle: split-testing a value proposition only works if the variants test different mechanisms, not different word choices. 'Save time' vs 'Save more time' is not a test. 'Save time' vs 'Stop redoing the same tasks every week' is.

✅ ACTIONABLE TAKEAWAY

Pick the top 2 variants from this prompt. Test them on your homepage hero, an ad headline, or an email subject line. Whichever performs better, run a new round of variants against it.

PROMPT 10    Objection Handling Copy

THE PAIN

Prospects keep raising the same objections. Too expensive. Not the right time. We tried something like this before. You answer them on calls, in DMs, in emails. The same objections come back next week. They never make it into your copy.

THE PROMPT — COPY THIS

You are a sales copywriter turning real objections into copy that pre-empts them on the page.

I will give you a list of the top objections I hear from prospects. For each one, write:

1. RESTATE — write the objection in the prospect's actual language (not paraphrased).

2. ROOT CAUSE — what fear, belief, or past experience is really driving this objection?

3. REFRAME — a one-sentence reframe that shifts the perspective without dismissing the objection.

4. PROOF — a specific piece of evidence (data, testimonial, example, demonstration) that addresses the reframe.

5. COPY BLOCK — a 60-100 word block of website or email copy that handles this objection. Write it like it's already published.

Stack the blocks in order of how often the objection comes up.

End with one paragraph: where on my site or in my funnel should each objection-handling block appear?

My top objections (paste each in their own words): [LIST 3-5 OBJECTIONS YOU HEAR REPEATEDLY]

My offer: [ONE LINE]

My ICP: [ONE LINE]

📊 DATA POINT

Operating principle: an objection raised twice on calls is a copy problem, not a sales problem. The copy on your site should have addressed it before the prospect ever opened the call.

✅ ACTIONABLE TAKEAWAY

List the 3 objections you hear most often this month. Run this prompt. Drop the copy blocks into your sales page, FAQ, or follow-up emails this week.

CATEGORY 3

CONTENT — LINKEDIN & MULTI-PLATFORM

6 prompts

PROMPT 11    LinkedIn Post Framework

THE PAIN

You sit down to write a LinkedIn post and stare at the blank box. Twenty minutes later you have three sentences you don't trust. You publish it anyway. It gets 4 likes. You stop posting for a week.

THE PROMPT — COPY THIS

You are a LinkedIn content strategist building a single high-engagement post around one specific idea.

Use this exact structure:

1. HOOK (line 1) — 7 words or fewer. Must create curiosity, contrast, or pattern interrupt. Stop the scroll.

2. CONTEXT (lines 2-3) — establish what's at stake or what most people get wrong about this topic.

3. STORY OR PROOF (4-7 lines) — a specific moment, example, or piece of evidence. Concrete details only — no abstractions.

4. INSIGHT (2-3 lines) — the lesson or shift. State it plain. Don't bury it.

5. APPLICATION (2-3 lines) — what the reader does with this insight tomorrow.

6. CTA (1 line) — engagement question, save prompt, or follow ask. Pick one only.

Formatting rules:

- One thought per line.

- No paragraph blocks longer than 3 lines.

- Zero corporate jargon.

- Plain English a 12-year-old understands.

Generate 3 versions of the post, each anchored to a different hook angle from the same idea.

The idea I want to post about: [DESCRIBE THE INSIGHT, LESSON, OR OBSERVATION IN 2-3 SENTENCES]

My audience: [ONE LINE]

My voice: [DESCRIBE OR PASTE FROM VOICE BIBLE]

📊 DATA POINT

Operating principle: LinkedIn algorithm rewards dwell time and meaningful comments far more than reactions. A short post with one strong question outperforms a long post with no ask.

✅ ACTIONABLE TAKEAWAY

Run this prompt once a day for the next 5 days with a different idea each time. Post the strongest of the 3 variants each time. Track which hook style your audience responds to.

PROMPT 12    Content Repurposing Engine

THE PAIN

You write one good piece of content a week. You publish it once. It disappears. You leave 80% of the audience reach on the table because you can't bring yourself to talk about the same idea twice in different formats.

THE PROMPT — COPY THIS

You are a content repurposing engine turning one piece of source content into a multi-platform stack.

I will paste one piece of source content below (a blog post, a podcast transcript, a long-form LinkedIn post, or a video script).

Repurpose it into the following formats. For each, deliver the actual content — not just a description.

1. LINKEDIN POST — 200 words, hook-driven, formatted with line breaks.

2. TWITTER/X THREAD — 7-10 tweets. Each tweet stands alone but builds on the previous.

3. EMAIL NEWSLETTER OPENER — 150 words. Conversational tone. Ends with a CTA to read the source.

4. INSTAGRAM CAROUSEL OUTLINE — 8 slides. Slide 1 = hook. Slide 8 = CTA. Slides 2-7 = the meat. One key idea per slide.

5. SHORT-FORM VIDEO HOOK — 3 variations of a 5-second hook for TikTok/Reels/Shorts. Each variation uses a different hook mechanic.

6. PULL QUOTES — 5 standalone quotes from the source that work as standalone social posts or graphics.

7. INTERNAL FAQ — 5 questions a reader might have after consuming this content, and a 1-line answer to each.

Paste-in source content: [PASTE FULL SOURCE]

📊 DATA POINT

Ross Simmonds (Foundation Marketing) has documented case studies showing repurposed content frequently outperforms original posts on different platforms because the new platform's audience never saw it. The original is rarely the bottleneck — distribution is.

✅ ACTIONABLE TAKEAWAY

Pick your strongest piece of content from the last 30 days. Run this prompt. Schedule the outputs across 7-10 days. Measure which format pulls the strongest engagement from your audience.

───────────────

YOU JUST FINISHED THE CONTENT BLOCK

You've turned content into a system — LinkedIn frameworks, repurposing engines, calendars, post triggers. Now imagine that content engine connected to your email, ads, and sales workflows — running together, not in silos. That is what the AI Agent Team Automation Course builds. The course is NOT for people who have already built AI agent systems.

→  https://forms.gle/LzRE6K5AZFe9Mtaw8

PROMPT 13    Transcript to Content Angles

THE PAIN

You record a podcast, a sales call, or a coaching session. The transcript sits in a folder. You know there are 5 content angles inside it. You don't have the time or patience to read 60 pages and find them.

THE PROMPT — COPY THIS

You are a content angle extractor working from raw transcripts.

I will paste a transcript below. Read it carefully. Then extract:

1. TOP 10 CONTENT ANGLES — each angle is a specific, narrow content idea (not a topic). Format each as: "Angle: [one-line headline] — Why it works: [one sentence] — Format suggestion: [LinkedIn post / thread / carousel / video]."

2. STANDOUT QUOTES — 5 quotes from the transcript that could be standalone social posts. Quote them verbatim with timestamps if available.

3. CONTRARIAN MOMENTS — any moments where the speaker pushes back on conventional wisdom. These are gold for engagement.

4. STORIES — list every specific story or example told. Each gets a one-line summary. Stories beat abstractions every time on social.

5. RECURRING THEMES — what topics or ideas come up multiple times? These are signals of what the speaker actually believes.

6. CONTENT CALENDAR PROPOSAL — based on the above, propose a 2-week content schedule using only material from this transcript.

Paste-in transcript: [PASTE FULL TRANSCRIPT]

📊 DATA POINT

Operating principle: a 60-minute podcast or interview typically contains 8-15 publishable content angles, but only if extracted with intent. Without a structured prompt, most creators surface 1-2 angles at most and miss the rest.

✅ ACTIONABLE TAKEAWAY

Find one transcript you've recorded in the last 90 days. Run this prompt. Build your next two weeks of content from the outputs. Stop creating from scratch.

PROMPT 14    LinkedIn Carousel Script

THE PAIN

Carousels outperform single-image posts on LinkedIn. You know this. You haven't built one in months because building 10 slides feels like building a slide deck and you don't have the energy.

THE PROMPT — COPY THIS

You are a LinkedIn carousel scriptwriter building a 10-slide deck around one idea.

Use this exact structure:

SLIDE 1 — COVER: a bold headline that creates curiosity AND a one-line subhead that promises what the reader will get if they swipe.

SLIDE 2 — STAKES: why this idea matters now. What happens if you ignore it.

SLIDES 3-8 — THE MEAT: one idea per slide. Each slide has a 4-7 word headline and 1-3 lines of body copy. No paragraph blocks.

SLIDE 9 — APPLICATION: how to apply this idea this week. Make it concrete.

SLIDE 10 — CTA: tell the reader what to do next. Save, follow, comment, or share. Pick one.

Also give me:

- A 100-word caption for the carousel post (with hook, context, and CTA).

- A 5-word file name suggestion for the carousel design.

- The single emotion the carousel should evoke from start to finish.

My idea: [DESCRIBE THE INSIGHT, FRAMEWORK, OR LESSON IN 2-3 SENTENCES]

My audience: [ONE LINE]

📊 DATA POINT

Operating principle: LinkedIn carousels with under 10 slides reliably outperform longer carousels in completion rate. Brevity is the unlock, not depth.

✅ ACTIONABLE TAKEAWAY

Pick one of your strongest LinkedIn posts from the last 60 days. Run this prompt using its core idea. Design the carousel in Canva (10 slides, brand colors, one design template). Post within 7 days.

PROMPT 15    Comment-to-Post System

THE PAIN

Every week you leave thoughtful comments on other people's LinkedIn posts. Those comments contain ideas you should be posting yourself. Instead they live in someone else's thread, getting 4 likes, and dying.

THE PROMPT — COPY THIS

You are a content strategist building a system to convert valuable comments into standalone posts.

I will paste 5-10 comments I've recently left on other people's posts (or other people's posts I've engaged with deeply).

For each comment:

1. EXTRACT — what is the core idea or insight inside the comment? One sentence.

2. TAG — what topic category does this belong to? (Your content pillars.)

3. EXPAND — turn the comment into a 200-word LinkedIn post using a hook + context + insight + application structure.

4. REUSE PROMPT — what specific question could you ask in the post body to drive comment engagement?

5. SCHEDULE SLOT — based on the topic, when should this post go up (Monday morning, Tuesday afternoon, etc.)?

After all comments are processed, give me:

- The 3 strongest posts from the set.

- A one-paragraph reflection on what topic pattern is emerging from my comments. This is what I should be posting about more.

Paste-in comments: [PASTE 5-10 OF YOUR RECENT COMMENTS, EACH SEPARATED BY A LINE]

📊 DATA POINT

Operating principle: your most valuable LinkedIn ideas usually appear first as comments, not as posts. The comment is the test pitch. The post is the production version. Most creators skip the post.

✅ ACTIONABLE TAKEAWAY

Open your LinkedIn notifications. Copy your last 10 substantive comments. Run this prompt. Schedule the top 3 outputs as posts this week.

PROMPT 16    LinkedIn Content Calendar Generator

THE PAIN

You post on LinkedIn when you remember. Two posts in a row, then nothing for 9 days, then a flurry, then silence. The algorithm has no idea who you are. Neither does your audience.

THE PROMPT — COPY THIS

You are a content calendar architect building a 30-day LinkedIn schedule that balances reach, authority, and conversion.

Build the calendar using this content pillar mix:

- 40% INSIGHT POSTS — your ideas, frameworks, lessons.

- 25% STORY POSTS — specific moments, examples, case studies from your work.

- 20% PRACTICAL POSTS — tutorials, prompts, how-tos, lists.

- 10% CONVERSATION POSTS — questions, polls, takes that drive engagement.

- 5% CONVERSION POSTS — direct offer or CTA posts.

Calendar requirements:

- 4-5 posts per week (Mon-Fri).

- Vary post types (no two of the same type back-to-back).

- Alternate hook styles (curiosity, contrast, contrarian, story, list).

- Each post entry gets: date, post type, working headline, one-line angle, hook style.

My content pillars (3-5 topics I post about): [LIST THEM]

My audience: [ONE LINE]

What I'm building toward in 30 days (launch, lead gen, etc.): [ONE LINE]

End the calendar with a paragraph on which posts to invest the most production time in (carousels, longer-form, etc.) and which to keep simple.

📊 DATA POINT

Operating principle: LinkedIn's algorithm favors creators who post consistently in the same week, not creators who post often in bursts. 3 posts per week every week beats 7 posts in week 1 and silence in week 2.

✅ ACTIONABLE TAKEAWAY

Run this prompt today. Block the next 30 days on your calendar. Batch-write Monday-Wednesday's posts on Sunday. Live by the schedule, not by mood.

CATEGORY 4

EMAIL & OUTREACH

4 prompts

PROMPT 17    Email Imperfections

THE PAIN

Your marketing emails are too polished. They read like marketing emails. They get deleted. The emails that actually get opened and replied to look like they were typed in a hurry on a phone — but you don't know how to write that way on purpose.

THE PROMPT — COPY THIS

You are a copywriter who specialises in conversational, "imperfect" emails that bypass the marketing-email filter in the reader's brain.

I will paste a current marketing email below. Rewrite it 3 times using these specific techniques:

1. SHORT SENTENCES — most under 10 words. Some 3 words. Fragments are fine.

2. LOWERCASE LEAD — start lowercase. Drop the "Hi [Name]" if it adds nothing.

3. ONE IDEA — strip the email to one idea. Cut everything that supports a second idea.

4. CONVERSATIONAL ASIDES — add 1-2 small asides in parentheses or em-dashes. Make it feel like a thought, not a script.

5. SOFT PS — end with a PS that adds a small extra thought, not a hard sell.

6. NO MARKETING WORDS — strip every word that signals "this is a marketing email": leverage, robust, unlock, transform, journey, solution.

For each rewrite, also give me a subject line that matches the tone (lowercase, conversational, curiosity-driven).

The original email: [PASTE]

The single action you want the reader to take: [ONE LINE]

📊 DATA POINT

Operating principle: high-performing creator emails consistently show shorter average sentence length and lower formality scores than corporate emails. The mechanism is trust — readers respond to emails that feel like a friend wrote them.

✅ ACTIONABLE TAKEAWAY

Pick your worst-performing email from the last 60 days. Run this rewrite. Send the new version to a fresh segment or as a re-send. Compare open and reply rates.

PROMPT 18    Subject Line Battle

THE PAIN

You write one subject line and send the email. You have no idea if it was the best version. You suspect it wasn't. Your open rate hovers in the same range every month because your subject line process is 'pick the first one that doesn't suck.'

THE PROMPT — COPY THIS

You are a subject line generator building 15 distinct subject lines for one email, each anchored to a different mechanic.

I will give you the email body. Generate 15 subject lines using these mechanisms (3 each from 5 categories):

CURIOSITY:

1. Open loop ("the thing I almost didn't share")

2. Specific number with no context ("the 9-word email that booked the call")

3. Question that can't be answered without opening

URGENCY:

4. Time-based

5. Scarcity-based

6. Stake-based ("before you send another email...")

SOCIAL PROOF:

7. Name-drop or result-cite

8. "What [audience] did when..."

9. Case study tease

DIRECT:

10. Plain benefit

11. Plain outcome

12. Plain offer

CONTRARIAN:

13. Counterintuitive claim

14. Common wisdom flipped

15. Pattern interrupt ("you don't need another...")

For each, also give the preview text (under 50 characters) that pairs with it.

Then rank the 15 by which is most likely to perform with my audience and explain the top 3 picks.

The email body: [PASTE]

My audience: [ONE LINE]

The action I want them to take: [ONE LINE]

📊 DATA POINT

Mailchimp's published benchmarks have repeatedly shown that subject lines under 50 characters typically outperform longer ones on open rate across most industries. Brevity wins on mobile where most opens now happen.

✅ ACTIONABLE TAKEAWAY

Run this prompt on your next email. Pick the top 2. A/B test them on the same segment. Make the winner your template starting point for the next email.

PROMPT 19    PR Data Study Chain

THE PAIN

Journalists ignore your pitches because you don't have a story. You have an opinion. The brands that get covered in your space are the ones publishing original data. You have data inside your business — you've just never packaged it into something a journalist would care about.

THE PROMPT — COPY THIS

You are a PR strategist turning internal business data into a publishable data study a journalist would cover.

I will paste my raw data or describe what I have access to below.

Walk through these steps:

1. ANGLE — what is the one-sentence story this data tells? Frame it like a news headline.

2. UNEXPECTED FINDING — what in the data contradicts conventional wisdom? This is the hook.

3. METHODOLOGY — write a one-paragraph methodology section. Sample size, time period, source, limitations.

4. HEADLINE STATS — pull 5 standalone stats that work as social media graphics and pull quotes.

5. SEGMENT CUTS — how does the data look across different audience segments, time periods, or categories? Often the unexpected finding lives in a cut, not the headline.

6. JOURNALIST PITCH EMAIL — 120 words. Subject line + 3 short paragraphs + CTA to see the full study.

7. TARGET PUBLICATIONS — 10 outlets or newsletters that cover this beat and would care about this story.

My raw data or what I can pull: [DESCRIBE WHAT YOU HAVE — SURVEY RESULTS, INTERNAL METRICS, CUSTOMER BEHAVIOR DATA, ETC.]

My business and audience: [ONE LINE EACH]

📊 DATA POINT

Operating principle: a single piece of original data, packaged well, frequently outperforms 10 thought-leadership posts for earned media coverage. Journalists don't cover opinions — they cover findings.

✅ ACTIONABLE TAKEAWAY

Audit what data you already have access to (analytics, customer behaviour, survey responses). Pick one cut. Run this prompt. Pitch the result to 5 journalists this month.

PROMPT 20    Cold Outreach Variant Generator

THE PAIN

Your cold outreach gets ignored. You wrote one template six months ago. You send it to everyone. The reply rate is under 2% and you blame the audience. The template is the problem.

THE PROMPT — COPY THIS

You are a cold outreach strategist generating 5 variants of a cold email for split testing.

I will give you my offer, my ICP, and my current template (if any).

Generate 5 cold email variants, each anchored to a different opening mechanic:

VARIANT 1 — RELEVANCE-OPENER: starts with something specific about the recipient (a recent post, role change, company news). NOT a generic compliment.

VARIANT 2 — PAIN-OPENER: leads with a problem specific to the recipient's role or company size.

VARIANT 3 — RESULT-OPENER: leads with a specific outcome you delivered for someone like them.

VARIANT 4 — QUESTION-OPENER: a 1-sentence question that's hard to ignore and reveals you've done your research.

VARIANT 5 — CONTRARIAN-OPENER: a one-line claim that pushes back on conventional wisdom in their space.

For each variant:

- Subject line (under 50 characters, lowercase, curiosity-driven)

- Body (under 90 words)

- One sentence CTA — soft, never "jump on a call"

- Follow-up email (under 50 words) to send 4-5 days later

End with: which variant is highest-risk-highest-reward for my audience?

My offer: [ONE LINE]

My ICP: [PASTE OR DESCRIBE]

My current template (if any): [PASTE OR LEAVE BLANK]

📊 DATA POINT

Operating principle: B2B cold email reply rates above 5% are achievable with well-personalised, short emails sent to a tight ICP. Most senders fail by sending generic copy to broad lists, not because cold email is dead.

✅ ACTIONABLE TAKEAWAY

Pick a list of 50 well-fit prospects. Run this prompt. Send each variant to 10 prospects. Track replies. Roll out the winner to the rest of the list.

CATEGORY 5

ADS & CREATIVE

4 prompts

PROMPT 21    Ad Creative Brief (FB/IG)

THE PAIN

You hand your designer or video editor a one-line brief and get back creative that misses the point. You go through 3 rounds of edits. The launch slips. The campaign is half-baked when it goes live.

THE PROMPT — COPY THIS

You are a paid social creative director writing a brief for a Facebook/Instagram ad. The brief must be specific enough that a designer, editor, or AI image tool can execute without follow-up questions.

Build the brief with these exact sections:

1. CAMPAIGN OBJECTIVE — what is the single business outcome this ad drives? (Leads, sales, app installs, traffic, awareness.)

2. AUDIENCE — who is this for? Use ICP language. Be specific about pain or desire.

3. ANGLE — the one-sentence big idea this ad sells.

4. HOOK (FIRST 3 SECONDS) — exact visual and copy for the first 3 seconds.

5. PROOF — what evidence appears in the ad (number, testimonial, demo, before/after)?

6. CTA — exact button text and post-click destination.

7. COPY — primary text (under 125 characters for non-cropped display), headline (under 27 characters), description.

8. VISUAL DIRECTION — format (image, carousel, video), aspect ratio, brand colours, mood, do's and don'ts.

9. PLATFORM-SPECIFIC NOTES — what changes between Feed, Stories, Reels.

10. TEST VARIANTS — 3 ways this creative could be A/B tested.

My offer: [ONE LINE]

My audience: [ONE LINE]

My core angle (from positioning or messaging house): [PASTE OR DESCRIBE]

My brand visual style: [DESCRIBE OR PASTE A BRAND GUIDELINE]

📊 DATA POINT

Operating principle: in Meta's auction, creative is now the dominant performance lever — targeting and bidding strategies have largely been automated. Brief quality determines creative quality.

✅ ACTIONABLE TAKEAWAY

Run this prompt before every new ad creative. Hand the brief to your designer. Measure round-1 approval rate vs your current brief format. The gap is your old brief's cost in time.

PROMPT 22    Google Ads Responsive Search Ad Builder

THE PAIN

You set up a Google Ads campaign and the responsive search ad asks for 15 headlines and 4 descriptions. You give it 5 of each. Google rates your ad strength 'poor.' Your CPC climbs. Your CTR sinks.

THE PROMPT — COPY THIS

You are a Google Ads specialist building a complete Responsive Search Ad (RSA) at maximum ad strength.

Generate the full asset set:

15 HEADLINES (30 characters max each), distributed across these angles:

- 3 with the primary keyword

- 3 with the brand or USP

- 3 with a direct benefit

- 3 with a CTA

- 3 with social proof or specificity (numbers, locations, dates)

4 DESCRIPTIONS (90 characters max each), each with a different mechanic:

- 1 outcome-led

- 1 proof-led

- 1 specificity-led (numbers, names, dates)

- 1 CTA-led

ASSETS to add to the campaign:

- 5 sitelink extensions (25-character text + 35-character description)

- 5 callout extensions (25 characters each)

- 4 structured snippets (using "Services," "Brands," or "Types" header)

End with:

- Character counts for every line so I can paste directly into Google Ads.

- The recommended final URL and 2 display URL paths (15 characters each).

- 3 negative keywords I should add to avoid wasted clicks.

My offer: [ONE LINE]

My primary keyword: [ONE LINE]

My USP: [ONE LINE]

My audience: [ONE LINE]

📊 DATA POINT

Operating principle: Google rewards ads with 'Excellent' or 'Good' ad strength scores with lower CPCs and better impression share. Maxing out asset variety is the cheapest performance lever in the platform.

✅ ACTIONABLE TAKEAWAY

Run this prompt for your worst-performing Google Ads campaign. Paste the assets directly into the campaign. Re-check ad strength. Watch CPC over 14 days.

PROMPT 23    UGC Ad Script Generator

THE PAIN

User-generated content ads outperform polished brand ads on Meta and TikTok. You don't have a creator pipeline. You hire someone and brief them with a one-paragraph email. They send back something that looks like a corporate ad with a phone camera.

THE PROMPT — COPY THIS

You are a UGC ad script writer building a 30-45 second video script that feels native to TikTok/Reels, not produced.

The script must feel like a real person talking to camera. Not a sales script. A reaction, a discovery, a hot take.

Build the script with this exact structure:

1. HOOK (0-3 seconds) — visual + line that stops the scroll. Tell the creator what to do AND say.

2. PROBLEM REVEAL (3-8 seconds) — the creator names a problem in their own life that the audience also has.

3. DISCOVERY (8-15 seconds) — the creator stumbles onto the product, names it, shows it.

4. PROOF (15-30 seconds) — the creator demonstrates the product or shows the result.

5. SOFT CTA (30-45 seconds) — the creator tells the viewer what to do next, in their own voice. Never reads off a card.

Also include:

- 3 alternative hook variations (different angles)

- B-roll shot list (5 specific shots the creator should capture)

- On-screen text overlays for key moments

- A "things to avoid" list for the creator (corporate language, formal tone, scripted feel)

Product: [ONE LINE]

Specific outcome the creator demonstrates: [ONE LINE]

Target audience: [ONE LINE]

Creator profile (age, niche, tone): [DESCRIBE]

📊 DATA POINT

Operating principle: TikTok and Reels algorithms surface content based on completion rate and re-watches, both of which favour native-feeling video over produced ads. Production value is now a negative signal in most consumer categories.

✅ ACTIONABLE TAKEAWAY

Find one creator in your audience's niche who already makes content in this style. Hire them for one paid post using this script. Measure ROAS against your standard ad creative.

PROMPT 24    Landing Page A/B Test Plan

THE PAIN

You change something on your landing page every week. The conversion rate goes up. Then it goes down. You have no idea which change did what because you change 4 things at once and never document it.

THE PROMPT — COPY THIS

You are a CRO strategist building a structured A/B test plan for my landing page.

Use this exact framework:

1. CURRENT BASELINE — what is the current conversion rate, sample size, and confidence interval? If I don't have this, tell me what to measure first.

2. TOP 5 TEST HYPOTHESES — ranked by potential impact. Each hypothesis follows this format: "We believe [CHANGE] for [VISITOR TYPE] will [METRIC] because [REASONING]."

3. FOR EACH HYPOTHESIS:

- The exact change to make (copy, layout, image, CTA, social proof, etc.)

- The single metric you're measuring

- The sample size needed for 95% confidence

- The expected lift range

- How long the test will run

4. PRIORITISATION — rank the 5 tests by ICE (Impact × Confidence × Ease).

5. TEST CALENDAR — what order should I run them in over the next 90 days?

6. KILL CRITERIA — what would cause me to end a test early?

7. WINNER DOCUMENTATION TEMPLATE — what to record when each test ends.

My landing page URL (or paste the copy): [URL OR COPY]

My current conversion rate (if known): [NUMBER OR LEAVE BLANK]

My monthly traffic: [NUMBER]

My primary CTA: [DESCRIBE]

📊 DATA POINT

Operating principle: A/B tests run on landing pages with under 1,000 visitors per week rarely reach statistical significance. Below that threshold, test the highest-impact changes one at a time (headline, offer, hero image) rather than running parallel tests.

✅ ACTIONABLE TAKEAWAY

Run this prompt on your most-trafficked landing page. Pick test #1. Run it for the recommended duration. Document the result before starting test #2. No parallel testing under low traffic.

───────────────

YOU JUST FINISHED THE EMAIL, ADS & CREATIVE BLOCK

Email sequences. Subject lines. Ad briefs. Outreach. You now have the prompts to run the whole acquisition layer of a business. The next step is connecting these into an agent team that runs the layer for you — drafting, testing, sending, tracking. The course shows you how to build that. The course is NOT for people who have already built AI agent systems.

→  https://forms.gle/LzRE6K5AZFe9Mtaw8

CATEGORY 6

OPERATIONS & COMMAND

8 prompts

PROMPT 25    Daily Command Centre

THE PAIN

Your day starts in chaos. You open your laptop and 14 tabs hit you at once. Email. Slack. Calendar. Three half-finished docs. You spend 90 minutes 'getting organised' and the day is half gone.

THE PROMPT — COPY THIS

You are an executive operating coach building a daily Command Centre routine and document.

Generate two outputs:

OUTPUT 1 — DAILY COMMAND CENTRE DOC (a template I copy into Notion or Google Docs every morning):

- TODAY'S DATE

- TOP 3 PRIORITIES (the 3 things that move the business forward today)

- BLOCKERS (what could stop me from finishing the top 3)

- MEETINGS (with one-line agenda or prep note for each)

- DECISIONS TO MAKE TODAY (force closure on open loops)

- WATCHLIST (3-5 metrics or signals I'm tracking this week)

- ENERGY CHECK (am I matching the right work to the right time of day?)

- END-OF-DAY REVIEW (3 questions to fill in tonight)

OUTPUT 2 — WEEKLY RHYTHM:

- Monday: focused planning

- Tuesday-Thursday: deep work blocks

- Friday: review, debrief, prep next week

For each day, give me a 60-second morning ritual and a 60-second end-of-day ritual.

My business: [ONE LINE]

My role: [ONE LINE]

My current biggest time-suck: [ONE LINE]

📊 DATA POINT

Cal Newport's deep work research and David Allen's GTD methodology converge on the same finding: cognitive bandwidth is the operator's scarcest resource, and external systems (checklists, documents, rituals) outperform internal willpower for protecting it.

✅ ACTIONABLE TAKEAWAY

Build the Command Centre template today. Use it for 5 consecutive workdays. Track how often you finish your top 3 priorities each day. Adjust the format until it sticks.

PROMPT 26    Sales Pulse Dashboard

THE PAIN

You don't know your real sales numbers until your accountant tells you at the end of the quarter. By then, three months of bad decisions are locked in. You make moves on instinct because the data is invisible.

THE PROMPT — COPY THIS

You are a revenue operations consultant building a Sales Pulse Dashboard I can update in 10 minutes a week.

Generate two outputs:

OUTPUT 1 — DASHBOARD TEMPLATE (in a format I can paste into Google Sheets or Airtable):

Section 1: PIPELINE

- New leads this week

- Qualified leads this week

- Active deals (by stage)

- Closed-won this week

- Closed-lost this week (with reason codes)

Section 2: REVENUE

- Booked revenue this week

- Booked revenue MTD

- Booked revenue QTD vs target

- Average deal size

- Sales cycle length (days)

Section 3: HEALTH

- Win rate (last 30 days)

- Demo-to-close ratio

- Pipeline coverage (pipeline value ÷ remaining quarterly target)

- Top 5 deals by value, with next action and date

Section 4: LEADING INDICATORS

- Demo bookings this week

- Demo show rate

- Outbound activity (calls, emails, social touches)

OUTPUT 2 — WEEKLY REVIEW PROMPT (what I ask Claude every Monday morning):

"Given this dashboard, what are the 3 most important things I should focus on this week? What looks healthy? What's at risk? What 1 number am I not paying enough attention to?"

My business: [ONE LINE]

My average deal size: [NUMBER OR RANGE]

My current sales process (number of stages): [DESCRIBE]

📊 DATA POINT

Operating principle: lagging indicators (revenue closed) tell you what happened. Leading indicators (demos booked, qualified leads, pipeline coverage) tell you what's going to happen. Most operators track only the lagging numbers and react when it's too late.

✅ ACTIONABLE TAKEAWAY

Build the dashboard today. Update it every Monday morning. Run the weekly review prompt against it. Make one operational change each Monday based on what the data shows.

PROMPT 27    Competitor Tracker

THE PAIN

Your top 3 competitors update their pricing, launch features, run ads, and publish content every week. You find out months later when a customer mentions it. You're reacting from behind.

THE PROMPT — COPY THIS

You are a competitive intelligence analyst building a monthly Competitor Tracker.

For each of my top competitors, monitor and report on these areas:

1. POSITIONING — has their homepage messaging changed? Quote the headline and subhead.

2. PRICING — what is their public pricing now? Has it changed in the last 30 days?

3. PRODUCT — any new features, integrations, or product line additions?

4. CONTENT — top 3 pieces of content they published this month. Topic, format, engagement signal.

5. ADS — are they running paid ads? What angles are the ads using? (Meta Ad Library, LinkedIn Ad Library, Google Ads Transparency Center.)

6. HIRING — what roles are they posting? (LinkedIn, careers page.) This tells you what they're building.

7. SOCIAL — what are they talking about most? What conversations are they driving?

8. WINS — any customer wins, case studies, or press they published?

9. RISKS — anything they're doing that threatens my position?

10. OPPORTUNITIES — anything they're NOT doing that I could move on?

End with a 3-sentence executive summary: what should I do this month based on what they did?

My business: [ONE LINE]

My top 3 competitors (with URLs): [LIST]

My positioning: [ONE LINE]

📊 DATA POINT

Operating principle: competitor moves are public 80% of the time — homepage updates, hiring posts, ad libraries, content output. Most operators don't track them because they don't have a system, not because the data isn't available.

✅ ACTIONABLE TAKEAWAY

Run this prompt monthly. Schedule a 30-minute review meeting with yourself. Make one strategic decision each month based on what you learn.

PROMPT 28    KPI Alert & Recommendation

THE PAIN

Your dashboard shows red. Or yellow. Or maybe green. You stare at it for 5 minutes and have no idea what action to take. Numbers without recommendations are noise.

THE PROMPT — COPY THIS

You are a senior analyst translating raw KPI data into specific, ranked recommendations.

I will paste my KPI snapshot below. For each metric:

1. DIAGNOSIS — is the metric healthy, watching, or critical? Define the threshold clearly.

2. PATTERN — is this metric trending up, down, or flat over the last 30 days? Has anything changed in pattern?

3. ROOT CAUSE HYPOTHESES — list 2-3 possible reasons for the current state. Rank by likelihood.

4. RECOMMENDED ACTION — one specific action I should take in the next 7 days, based on the most likely root cause.

5. CONFIDENCE — how confident are you in this recommendation (high/medium/low) and what additional data would raise the confidence?

6. EXPECTED IMPACT — if I take the recommended action, what change should I expect to see in this metric in 14 days?

After all metrics are diagnosed, prioritise the recommendations into:

- DO THIS WEEK (1-2 actions)

- DO THIS MONTH (2-3 actions)

- WATCH (no action needed, but monitor)

My KPI snapshot (paste current values + last month's values): [PASTE METRICS]

My business stage: [STARTUP / SCALING / ESTABLISHED]

My biggest current focus: [ACQUISITION / RETENTION / MONETISATION]

📊 DATA POINT

Operating principle: a KPI that doesn't trigger a specific decision is not a KPI — it's a vanity metric. Every number on the dashboard should map to a defined action threshold.

✅ ACTIONABLE TAKEAWAY

Take your current dashboard. Run this prompt. Implement the top recommendation this week. Re-run the prompt in 14 days against the new numbers. Track which recommendations actually moved the metric.

PROMPT 29    Meeting Prep & Debrief

THE PAIN

You walk into meetings under-prepared and walk out without notes. Same meeting comes up again in 3 weeks and you can't remember what was decided. Time evaporates into rooms that produce nothing.

THE PROMPT — COPY THIS

You are an executive operating partner generating both a meeting prep doc and a meeting debrief doc for one upcoming meeting.

OUTPUT 1 — PREP DOC (deliver before the meeting):

- MEETING PURPOSE — one sentence on what success looks like.

- DESIRED OUTCOME — the specific decision, agreement, or next step I want to leave with.

- ATTENDEES — who is in the room, their role, their likely position on the topic.

- BACKGROUND — 3-5 bullet points on context that everyone in the room may not have.

- KEY QUESTIONS — 5 questions I should ask. Each tied to a decision I need to make.

- LIKELY OBJECTIONS — 3 objections I should expect and a one-line response for each.

- WHAT I'M WILLING TO TRADE — if this is a negotiation, what are my asks vs concessions?

- TIME BUDGET — how many minutes for each agenda item?

OUTPUT 2 — DEBRIEF TEMPLATE (filled in immediately after):

- DECISIONS MADE

- DECISIONS DEFERRED (with date for follow-up)

- ACTION ITEMS (owner + due date for each)

- WHAT I LEARNED ABOUT THE OTHER PARTY

- WHAT I'D DO DIFFERENTLY NEXT TIME

- FOLLOW-UP MESSAGE (a 3-line message I'll send within 24 hours)

The meeting: [WHO, WHEN, WHAT]

What I want: [ONE LINE]

What might get in the way: [BRIEF DESCRIPTION]

📊 DATA POINT

Operating principle: 80% of the value extracted from a meeting comes from the 10 minutes before and the 10 minutes after. The meeting itself is the execution layer.

✅ ACTIONABLE TAKEAWAY

Use this prompt for your next 5 meetings. Pin the debrief docs in a single folder. After 2 weeks, scan the folder. You'll see patterns in what's working and what isn't.

PROMPT 30    Client Intelligence Dossier

THE PAIN

You walk into a sales call having read the company's homepage once, maybe glanced at the prospect's LinkedIn. The competition has 3 pages of notes, an angle, and a clear ask. You sound underprepared because you are.

THE PROMPT — COPY THIS

You are a sales intelligence analyst building a complete dossier on one prospect or client.

Build the dossier with these sections:

1. COMPANY OVERVIEW — what they do, who they sell to, size, stage, recent funding or revenue signals.

2. KEY PEOPLE — the 3-5 most important people for this account. For each: name, role, tenure, what they've publicly said about company priorities.

3. RECENT NEWS — anything notable in the last 90 days. Funding, hiring, product launches, press, controversies.

4. WHAT THEY'RE BUYING — what tools, vendors, or services are they currently using in my category? (LinkedIn searches, public job postings, press releases, tech stack tools.)

5. PAIN SIGNALS — what specific problems are they likely facing right now? Tie each to a public signal where possible.

6. WHY ME — given my offer, what is the single strongest reason this company should work with me, in their language?

7. ANGLE — what is the one-sentence opening line of my first conversation with them?

8. RISKS — what could derail this deal? Buying committee, budget cycle, competing vendor relationships.

9. RECOMMENDED NEXT STEP — exactly what I should do in the next 7 days to advance this account.

The prospect or client: [COMPANY NAME + URL]

My offer: [ONE LINE]

The person I'm trying to reach: [NAME + ROLE]

Any context I have so far: [PASTE OR DESCRIBE]

📊 DATA POINT

Operating principle: high-performing enterprise reps spend roughly 30% of their time on account research and pre-call prep, not on calls. The discrepancy in close rates between top and average reps usually traces back to prep depth, not pitch quality.

✅ ACTIONABLE TAKEAWAY

Pick your top 3 active prospects. Build a dossier for each one this week. Use the angle line in your next outreach to each. Track reply rates against your old approach.

PROMPT 31    Process SOP Writer

THE PAIN

Every time a contractor or VA does a task, they do it slightly differently. Quality is uneven. You can't take a real day off because nobody else can run the process the way you do. Your business is trapped in your head.

THE PROMPT — COPY THIS

You are an operations consultant turning a tacit business process (one that lives in someone's head) into a written SOP that any competent person could execute.

I will describe the process below. Build the SOP with these exact sections:

1. PROCESS NAME

2. PURPOSE — what business outcome this process produces.

3. TRIGGER — what specific event starts this process (a form submission, a date, a customer action, a signal).

4. INPUTS REQUIRED — every piece of information, file, or access needed before starting.

5. TOOLS NEEDED — every software, login, or system the executor needs.

6. STEP-BY-STEP — numbered steps. Each step has: action, expected outcome of the step, time estimate, common mistake to avoid.

7. QUALITY CHECKS — what to inspect before marking the process complete.

8. ESCALATION — who to escalate to and when (if X happens, contact Y within Z hours).

9. OUTPUT — what the process produces (file, email, status change, deliverable).

10. KPIs — what metrics this process feeds and how to log results.

After the SOP, give me a 10-question test a contractor could pass to prove they understand the process.

The process I want to document: [DESCRIBE IT IN 3-5 SENTENCES]

Who currently does it: [ONE LINE]

How long it takes me: [TIME ESTIMATE]

Where it usually goes wrong when someone else does it: [DESCRIBE]

📊 DATA POINT

Operating principle: the operator's bottleneck is rarely time — it's the cost of context-switching back into a process they thought they'd offloaded. A clear SOP doesn't just transfer work; it transfers cognitive overhead.

✅ ACTIONABLE TAKEAWAY

Pick one process you currently do that takes you more than 30 minutes per week. Run this prompt. Hand the SOP to a VA or contractor this week. Free up the recurring time.

PROMPT 32    Onboarding 30-60-90 Day Plan

THE PAIN

You hire someone — employee, contractor, or VA — and they spend the first month confused. Two months in, they still ask questions you've answered three times. Most onboarding is unstructured drift, not a plan.

THE PROMPT — COPY THIS

You are a head of people building a structured 30-60-90 day onboarding plan for a new hire.

Build the plan with these phases:

DAYS 1-30 — LEARN

- Week 1: orientation, access, shadowing, foundational reading.

- Week 2: small low-risk tasks, full-team intros, observe key meetings.

- Week 3: own a single small process end to end.

- Week 4: 30-day review. What's working, what's not, gaps in onboarding.

DAYS 31-60 — CONTRIBUTE

- Take ownership of 2-3 ongoing processes or accounts.

- First independent project (clearly scoped, time-bounded, measurable outcome).

- Begin contributing in meetings beyond observing.

- 60-day review with specific contribution targets.

DAYS 61-90 — OWN

- Full operational ownership of a defined surface area.

- One process improvement they propose and implement.

- Begin contributing to longer-term planning.

- 90-day review with formal feedback and forward plan.

For each phase, also include:

- Specific deliverables expected.

- Key relationships they should have built.

- Metrics that prove they're on track.

- Common failure modes for hires in this role and how to spot them.

The role: [TITLE]

What they'll own: [DESCRIBE THE SURFACE AREA]

The team they're joining (size, structure): [BRIEF]

The single biggest thing I need them to nail in 90 days: [ONE LINE]

📊 DATA POINT

Operating principle: new hires who complete a structured 30-60-90 plan reach full productivity faster than hires without one, based on consistent findings across HR research (Gallup, BambooHR, and the Aberdeen Group all document the gap). Structure is the lever.

✅ ACTIONABLE TAKEAWAY

For your next hire — or for someone you onboarded recently who's drifting — run this prompt. Share it with them on day 1 (or today). Run the 30-day review on schedule.

CATEGORY 7

SALES & GROWTH

12 prompts

PROMPT 33    AI Audit Questionnaire

THE PAIN

You sell AI services or consulting. Your discovery process is unstructured. You ask questions that feel relevant in the moment and miss the ones that would actually qualify or disqualify the prospect. Half your proposals go to people who were never a fit.

THE PROMPT — COPY THIS

You are a senior AI consultant building a discovery questionnaire that surfaces a prospect's real AI maturity, biggest opportunities, and likelihood to close.

Build the questionnaire in 5 sections (5 questions per section):

SECTION 1 — CURRENT STATE

- Where AI is already used in their business

- Which AI tools they pay for

- Who in the team uses AI today

- What outputs AI currently produces

- Where AI use is informal vs systematic

SECTION 2 — PAIN

- What repetitive task wastes the most time

- Where quality is uneven

- Where the team is blocked from scaling

- Which decisions are made on intuition vs data

- Where AI is producing the wrong outputs today

SECTION 3 — OPPORTUNITY

- Where they'd love to deploy AI but don't know how

- What outcome they'd most like to automate

- What manual process they wish disappeared

- Which competitor they fear is moving faster

- Where they think AI could 10x output

SECTION 4 — READINESS

- Budget range available

- Decision-making structure (who signs off)

- Timeline for action

- Internal champion / blockers

- Past AI projects that failed and why

SECTION 5 — FIT

- Their definition of success in 90 days

- What 'good' looks like for them in 12 months

- Their personal stake in this outcome

- What would make them refer this work to a peer

- What would make them walk away mid-project

For each question, also give me a one-line explanation of why the question matters — what it actually reveals.

My AI service offer: [ONE LINE]

My ideal client profile: [ONE LINE]

📊 DATA POINT

Operating principle: high-close-rate consultants ask more disqualifying questions than qualifying ones. Sales is filtering, not persuasion. The questionnaire that loses bad fits faster makes the good fits close faster.

✅ ACTIONABLE TAKEAWAY

Use this questionnaire on your next 5 discovery calls. Track which questions changed the conversation. Refine. Hand the refined version to anyone else doing your discovery calls.

PROMPT 34    Web Scraping Lead Gen Setup

THE PAIN

Your ideal customer profile is specific. You can describe them in one sentence. Then you go to LinkedIn, search for them, and lose 6 hours scrolling and copying names into a sheet. The list is half-built and already stale.

THE PROMPT — COPY THIS

You are a lead generation engineer designing a structured lead list build using publicly available data.

For my specific ICP, walk through this exact process:

1. ICP REFINEMENT — given my ICP description, define the exact filterable criteria (industry, company size, role title, geography, tech stack, recent funding signals, etc.).

2. SOURCE MAPPING — which 3-5 platforms or databases would let me pull this list? (LinkedIn Sales Navigator, Apollo, Clay, Crunchbase, BuiltWith, Google searches with operators, industry directories.) Pros and cons of each for my ICP.

3. SEARCH QUERY DESIGN — write the exact search filters or boolean queries to use on each platform.

4. DATA POINTS TO CAPTURE — what columns my list should have (name, role, company, email if findable, LinkedIn URL, recent post or signal that justifies outreach).

5. ENRICHMENT — once the list is pulled, what tools can fill in missing data (Apollo, Hunter, ZoomInfo, Clay)?

6. SCORING — how to rank the list from highest-priority to lowest-priority for outreach.

7. ANTI-LIST — describe the disqualifiers I should filter OUT, not in.

8. ETHICS / COMPLIANCE — what data I should NOT collect, and what email/outreach laws apply (GDPR, CAN-SPAM, CASL).

End with: a recommended workflow that takes a fresh ICP to a 100-name enriched, scored list in under 4 hours.

My ICP: [PASTE OR DESCRIBE]

My offer: [ONE LINE]

Tools I have access to: [LIST]

📊 DATA POINT

Operating principle: a tight, well-enriched list of 100 ICP-matched prospects almost always outperforms a broad list of 10,000 names on reply rate and close rate. Tightness beats volume.

✅ ACTIONABLE TAKEAWAY

Pick one ICP segment to target this quarter. Run this prompt. Build the 100-name list this week. Begin personalised outreach next week (use prompt 20 for the variants).

PROMPT 35    Brand Story Arc (Hero's Journey)

THE PAIN

You explain how your business started with bullet points. When prospects ask, you list events. They listen, nod, and forget. You don't have a story — you have a CV. Stories are how people remember; lists are how they forget.

THE PROMPT — COPY THIS

You are a brand storyteller turning my business backstory into a Hero's Journey narrative that lands on calls, in pitches, and on the About page.

Structure the story with these beats:

1. ORDINARY WORLD — who I was before this business existed.

2. CALL TO ADVENTURE — the specific moment or trigger that pulled me toward this work.

3. REFUSAL — what I tried first. Why it didn't work. What I doubted about myself.

4. MENTOR OR DISCOVERY — what shifted my thinking. A person, a book, a failure, a discovery.

5. CROSSING THE THRESHOLD — the decision I made to commit.

6. TRIALS — the specific obstacles I hit. Be concrete. Numbers, dates, near-failures.

7. THE TURN — what changed. The insight or system that broke through.

8. THE TRANSFORMATION — what I built. Who I became.

9. THE RETURN — why I'm now sharing this with others. Who this serves.

After the arc, give me 3 ways to deploy it:

- VERSION A — 90-second elevator version (for calls, podcasts, intros)

- VERSION B — 400-word About-page version

- VERSION C — single LinkedIn post version

My business: [ONE LINE]

The 3-5 key moments in my story: [LIST CHRONOLOGICALLY]

What I want the listener to feel: [ONE LINE]

Who the story is for: [ONE LINE]

📊 DATA POINT

Operating principle: prospects remember stories with specific sensory and numerical detail far longer than abstract claims. 'I was $40k in debt by month 9' lands; 'I was struggling financially' evaporates.

✅ ACTIONABLE TAKEAWAY

Run this prompt with your real story. Memorise the 90-second version. Use it the next time someone asks 'so what do you do?' on a call or in a meeting. Watch the room change.

PROMPT 36    FAQ Page That Sells

THE PAIN

Your FAQ page is a list of pricing and policy questions. It does nothing for conversion. Meanwhile your prospects DM you the same five questions and you answer them one at a time. The FAQ should be doing that work and selling at the same time.

THE PROMPT — COPY THIS

You are a conversion copywriter rebuilding an FAQ page to handle objections, build trust, and convert visitors who landed there hesitant.

Build the FAQ with these sections:

SECTION 1 — IS THIS FOR ME? (3-4 questions)

Address self-disqualification, eligibility, and "is this right for someone in my situation."

SECTION 2 — HOW IT WORKS (3-4 questions)

Address process, timeline, deliverables, and "what does my week look like."

SECTION 3 — WILL IT WORK FOR ME? (3-4 questions)

Address proof, common objections, and edge cases.

SECTION 4 — RISK (3-4 questions)

Address guarantees, refunds, what happens if it doesn't work.

SECTION 5 — PRACTICAL (3-4 questions)

Address pricing, payment, access, and post-purchase logistics.

For each question:

- The question phrased in the customer's actual language (not corporate)

- A 60-90 word answer that addresses the underlying fear, then delivers the practical info, then ends with a soft re-engagement (link, CTA, or related question).

End with a recommendation: which 3 questions should appear in the FAQ section directly on the sales page (not just on the standalone FAQ page)?

My offer: [ONE LINE]

The top 3 objections I hear: [LIST]

The top 3 questions prospects DM me: [LIST]

📊 DATA POINT

Operating principle: a high-converting FAQ page treats every question as a sales touchpoint, not a customer service touchpoint. The question is the prospect's last resistance; the answer is the close.

✅ ACTIONABLE TAKEAWAY

Audit your current FAQ. Rewrite the top 5 questions using this prompt. Add the strongest 3 to your sales page. Watch time-on-page and conversion rate over 30 days.

───────────────

YOU JUST FINISHED THE OPERATIONS BLOCK

Daily command centres. KPI alerts. Meeting prep. Client dossiers. You now have the prompts that run the back office of a business. The leap from this to an autonomous ops layer — agents that watch the data, flag the issues, and draft the responses — is what the course teaches. The course is NOT for people who have already built AI agent systems.

→  https://forms.gle/LzRE6K5AZFe9Mtaw8

PROMPT 37    Social Proof Re-Packager

THE PAIN

You have testimonials. They're sitting in screenshots, scattered across your phone and inbox. They're vague — 'great experience, highly recommend.' They don't actually sell. The proof is there but invisible.

THE PROMPT — COPY THIS

You are a social proof strategist rebuilding raw testimonials and customer quotes into sales-ready proof assets.

I will paste my raw testimonials, reviews, or customer quotes below.

For each testimonial:

1. PULL THE OUTCOME — what specific result did the customer get? Pull numbers, time saved, problems solved.

2. PULL THE TRANSFORMATION — what was different about their life or business before vs after?

3. PULL THE SURPRISE — what did they NOT expect that they got?

4. PULL THE OBJECTION HANDLED — what doubt did this customer have going in that the experience resolved?

5. REWRITE AS ASSET — turn the raw testimonial into 3 formats:

- A 1-line pull quote for social media

- A 50-word callout for a landing page

- A 200-word case study snippet for a sales page

After processing all testimonials, give me:

- THE STRONGEST 5 — ranked by selling power, with one-line explanations.

- WHERE EACH ONE BELONGS — homepage hero, sales page, ads, emails, etc.

- THE GAPS — what outcomes or transformations do my testimonials NOT yet cover? These are the proof points I need to capture next.

Paste-in testimonials: [PASTE 5-15 RAW TESTIMONIALS OR CUSTOMER QUOTES]

📊 DATA POINT

Operating principle: specific testimonials with numbers ('saved 8 hours a week' or 'closed $40k in the first 30 days') outperform vague testimonials ('amazing, life-changing') on conversion. Specificity is the credibility lever.

✅ ACTIONABLE TAKEAWAY

Run this prompt on all your existing testimonials this week. Drop the rewritten quotes into your sales page, ads, and emails. Email 5 customers this week to capture testimonials that fill the gaps.

PROMPT 38    Elevator Pitch Sharpener

THE PAIN

Someone asks what you do. You take 90 seconds to explain. By the time you finish, they've checked out. You can't get the pitch under 20 seconds because you don't know which 10 seconds to keep.

THE PROMPT — COPY THIS

You are a pitch coach sharpening my elevator pitch from rambling to surgical.

Generate 5 elevator pitch variations, each anchored to a different mechanism:

VARIATION 1 — OUTCOME PITCH (15 seconds)

"I help [WHO] [SPECIFIC OUTCOME] without [COMMON FRUSTRATION]."

VARIATION 2 — PROBLEM PITCH (15 seconds)

"You know how [SPECIFIC PROBLEM]? I [SOLUTION]."

VARIATION 3 — CONTRAST PITCH (15 seconds)

"Most [CATEGORY] do [COMMON APPROACH]. I do [DIFFERENT APPROACH] so [BENEFIT]."

VARIATION 4 — STORY PITCH (30 seconds)

A 3-sentence story: starting point, turn, current state.

VARIATION 5 — POSITIONING PITCH (20 seconds)

Anchored to category. "I'm a [CATEGORY] for [SPECIFIC AUDIENCE] who want [OUTCOME]."

For each version:

- Write the exact words I'll say.

- Identify which situation it fits best (networking event, sales call, podcast intro, social DM, dinner party).

- Highlight the single most important word and explain why.

Then rank the 5 by clarity and tell me which to use as my default.

My business: [WHAT YOU DO IN 1-2 SENTENCES]

My audience: [WHO YOU SERVE]

My outcome: [WHAT THEY GET]

My differentiator: [HOW YOU'RE DIFFERENT]

📊 DATA POINT

Operating principle: under 15-second pitches consistently outperform 60-second pitches in retention and follow-up rate. The listener doesn't remember more from more words — they remember less.

✅ ACTIONABLE TAKEAWAY

Rehearse the strongest variant 10 times today. Use it the next 5 times someone asks what you do. Notice when their face changes. Refine.

PROMPT 39    Competitor Battlecard

THE PAIN

Your prospect mentions a competitor on a sales call. You freeze. You say something generic that doesn't actually land. The competitor wins the deal because you didn't have a clean answer ready.

THE PROMPT — COPY THIS

You are a sales enablement strategist building battlecards for the top competitors my prospects mention.

For each competitor, build a one-page battlecard with these exact sections:

1. WHO THEY ARE — one paragraph. Positioning, audience, pricing band.

2. WHERE THEY WIN — be honest. What use cases or buyer types do they genuinely serve better than I do?

3. WHERE THEY LOSE — what use cases or buyer types should NOT choose them? Why?

4. KEY DIFFERENCES — a 3-column table: feature/dimension | them | me.

5. STRONGEST 3 TALK-TRACKS — exact phrases to use when a prospect says "we're also looking at [COMPETITOR]." Each talk-track:

- Doesn't trash the competitor.

- Names the trade-off the prospect should think about.

- Steers back to the prospect's stated priorities.

6. PROOF — 1-2 customer quotes, case studies, or numbers that support each talk-track.

7. DISQUALIFIERS — situations where I should actively suggest the prospect go with the competitor instead. (This builds trust faster than any pitch.)

8. THE TRAP — the one mistake my reps (or I) make when this competitor comes up.

My business: [ONE LINE]

My ICP: [ONE LINE]

Competitor 1: [NAME + URL]

Competitor 2: [NAME + URL]

Competitor 3: [NAME + URL]

📊 DATA POINT

Operating principle: the most effective competitor talk-tracks acknowledge the competitor's genuine strengths. Disparaging a competitor signals insecurity; honestly framing trade-offs signals confidence.

✅ ACTIONABLE TAKEAWAY

Build battlecards for your top 3 competitors this week. Print them. Review before every sales call where a competitive evaluation is happening. Update monthly using prompt 27 (Competitor Tracker).

PROMPT 40    Twitter/X Thread Mastery

THE PAIN

You wrote a thread last month. It got 3 retweets. You blamed Twitter. The thread was a list of points without a story arc, without a hook, and without a payoff. It wasn't a thread — it was a list with line breaks.

THE PROMPT — COPY THIS

You are a Twitter/X thread strategist building one high-engagement thread around a single idea.

Build the thread with this exact structure:

TWEET 1 — THE HOOK

A bold claim, contrast, or curiosity gap. Under 240 characters. Must promise a specific outcome if the reader keeps reading.

TWEET 2 — THE CONTEXT

Why this matters now. What most people get wrong. Set up the tension.

TWEETS 3-8 — THE BODY

One idea per tweet. Each idea concrete, with examples, numbers, or specifics. No abstractions. Build toward the payoff.

TWEET 9 — THE TURN

The single most important insight. The thing the reader will remember if they remember only one thing.

TWEET 10 — THE APPLICATION

What the reader does with this insight tomorrow.

TWEET 11 — THE CTA

A specific action. Follow, save, share, reply. Pick one. Don't ask for all three.

Then also give me:

- 3 alternative hooks (different angles on the same idea)

- A visual or image suggestion for tweet 1

- A pinned tweet version (condensed to a single tweet)

My core idea: [DESCRIBE THE INSIGHT IN 2-3 SENTENCES]

My audience: [ONE LINE]

My voice: [DESCRIBE OR PASTE FROM VOICE BIBLE]

📊 DATA POINT

Operating principle: Twitter/X engagement is heavily weighted by hook tweet performance. If tweet 1 doesn't pull strong engagement in the first 60 minutes, the algorithm caps distribution of the rest. Hook is the entire game.

✅ ACTIONABLE TAKEAWAY

Build your next thread this week using this structure. Time the post for when your audience is online. Reply to every reply within 60 minutes for the first 2 hours. Track impressions vs your last thread.

PROMPT 41    Short-Form Video Script (TikTok/Reels)

THE PAIN

Your short-form videos look like ads with a phone camera. They don't fit the platform. They get 200 views. The videos that win look effortless — but they're not effortless, they're structured. You don't have the structure.

THE PROMPT — COPY THIS

You are a short-form video scriptwriter building a 30-60 second script that fits native to TikTok, Reels, or Shorts.

Build the script with this exact structure:

SECONDS 0-3 — THE STOP

Visual hook + spoken hook. Pattern interrupt. Curiosity gap. Bold claim. Pick one.

SECONDS 3-10 — THE CONTEXT

Quick framing of the problem, the question, or the topic. Fast pace. No setup tax.

SECONDS 10-30 — THE PROOF OR DEMO

The substance. A reveal, a demonstration, a story, a counter-intuitive answer.

SECONDS 30-50 — THE TWIST

The lesson, the application, the "and here's the part most people miss."

SECONDS 50-60 — THE SOFT CTA

Tell the viewer what to do. Save, follow, comment. One action only.

Also give me:

- The exact on-screen text overlay for each section

- The b-roll or visual cuts to suggest to the editor (or to yourself)

- 3 hook variations (different mechanic each)

- A caption for the post (under 200 characters)

- 3 hashtag suggestions (and explanation of which work for reach vs which work for discoverability)

My idea: [DESCRIBE IN 2-3 SENTENCES]

My audience: [ONE LINE]

My personal style on camera: [DESCRIBE OR PASTE A REFERENCE]

📊 DATA POINT

Operating principle: TikTok and Reels surface content primarily based on completion rate (full watches) and replays. Hook performance and pacing determine completion, which determines reach. Length is irrelevant to reach if completion stays high.

✅ ACTIONABLE TAKEAWAY

Pick one of your stronger written posts from the last 90 days. Adapt it using this prompt. Film it tomorrow. Post it the same day. Measure completion rate, not view count.

PROMPT 42    Newsletter Welcome Sequence

THE PAIN

Someone subscribes to your newsletter. They get one welcome email. Then nothing for two weeks until you happen to publish. By then they've forgotten who you are and they unsubscribe at the next send.

THE PROMPT — COPY THIS

You are an email marketing strategist building a 5-email welcome sequence that converts new subscribers from "I just signed up" into "I trust this person."

Build the sequence with these exact emails:

EMAIL 1 — DELIVERY (sent immediately)

Deliver what they signed up for. No fluff. Direct value.

EMAIL 2 — STORY (sent day 2)

A specific story about why this work matters to me. Personal, not corporate. Establishes trust through specifics.

EMAIL 3 — TEACHING (sent day 4)

One useful idea, framework, or prompt the reader can use this week. Standalone value.

EMAIL 4 — PROOF (sent day 7)

A customer story or result. Specific outcome, specific person, specific timeframe.

EMAIL 5 — OFFER (sent day 10)

A soft introduction to my paid offer. Not a hard pitch. Frame it as "if this is where you are, here's what I built."

For each email:

- Subject line (under 50 characters, lowercase if it fits your brand voice)

- Preview text (under 50 characters)

- Body (200-400 words)

- Single CTA per email — pick one only

- One PS line that adds, not pitches

My business: [ONE LINE]

My audience: [ONE LINE]

What people sign up to my newsletter to get: [ONE LINE]

My paid offer (for email 5): [ONE LINE]

📊 DATA POINT

Operating principle: open rates on welcome sequences are typically 2-3x higher than ongoing campaign emails. The first 14 days post-subscription are the most valuable engagement window you'll ever have with a subscriber.

✅ ACTIONABLE TAKEAWAY

Build and load this sequence this week. Set it to auto-send to new subscribers. Watch open and click rates over 30 days. Refine based on which email pulls the lowest engagement.

PROMPT 43    Case Study Interview Guide

THE PAIN

You ask a customer for a testimonial and they send back 'great experience, highly recommend.' That's not a case study. That's a Yelp review. You don't get the depth you need because you don't run a structured interview.

THE PROMPT — COPY THIS

You are a case study writer building a structured customer interview guide that surfaces the specific details that make a case study sell.

Build the interview guide with these sections:

SECTION 1 — BEFORE (the customer's pre-purchase state)

- What was the specific problem you were trying to solve?

- What had you already tried? Why didn't it work?

- What was the cost of staying stuck (in time, money, opportunity, or peace of mind)?

- Who else was affected by this problem? (Team, family, customers, etc.)

- What were you afraid of when you considered hiring/buying?

SECTION 2 — THE DECISION

- What specifically pushed you to take action when you did?

- Why did you pick me over alternatives?

- What concerns did you have right before signing up?

- Who else weighed in on the decision?

SECTION 3 — THE PROCESS

- What did the first 30 days look like?

- What surprised you (good or bad)?

- When did you first feel the shift?

- What was harder than expected? Easier?

SECTION 4 — THE OUTCOME (be relentless about specifics)

- What specifically changed? Numbers, time saved, deals closed, problems solved.

- What is now possible that wasn't before?

- What would your life look like if you hadn't done this?

- Quote me back the best moment.

SECTION 5 — THE RECOMMENDATION

- Who would you most recommend this to?

- Who should NOT do this?

- What advice would you give someone considering it?

- Would you do it again? Why?

End the guide with a script for the interviewer: how to ask follow-up questions when the customer gives a vague answer.

My offer: [ONE LINE]

The customer I'm interviewing: [BRIEF DESCRIPTION]

The outcome I know they got: [BRIEF]

📊 DATA POINT

Operating principle: the best case study quotes almost always come from follow-up questions, not the first answer. 'Can you tell me more about that?' is the highest-leverage sentence in case study interviewing.

✅ ACTIONABLE TAKEAWAY

Pick your strongest recent customer outcome. Schedule a 30-minute interview using this guide. Record it (with permission). Run the transcript through prompt 13 to extract content angles. Publish within 14 days.

PROMPT 44    Re-engagement Email Campaign

THE PAIN

30-40% of your email list hasn't opened anything in 90 days. They're dragging down your deliverability and your costs. You feel weird about emailing them more — but you should be running one structured campaign to either win them back or get them off the list.

THE PROMPT — COPY THIS

You are an email deliverability strategist building a 3-email re-engagement campaign for inactive subscribers (no opens in 90+ days).

Build the campaign with these exact emails:

EMAIL 1 — THE PATTERN INTERRUPT (sent day 1)

Subject: an unexpected, ultra-short subject line that breaks the pattern.

Body: 50-70 words. Acknowledges they've been quiet. Asks one question or makes one offer.

CTA: a one-click engagement (a poll, a "still want this?" link, a single-question reply).

EMAIL 2 — THE WIN-BACK (sent day 4)

Subject: a clear, direct subject line referring to value they're missing.

Body: 100-150 words. The single best piece of content I've published in the last 30 days, with the strongest hook.

CTA: read it / try it / use it.

EMAIL 3 — THE LAST CALL (sent day 8)

Subject: explicit "last email" subject line.

Body: 80-100 words. Tell them you're cleaning the list. Give them one click to stay.

CTA: a single "keep me on the list" link (or you can let them naturally fall off).

Also give me:

- 3 subject line variants for each email

- A segmentation rule: who exactly counts as 'inactive' (you'll need to define this)

- A success metric: what percentage re-engagement is realistic, and what to do with everyone who doesn't respond.

My business: [ONE LINE]

My audience: [ONE LINE]

My best recent content (for email 2): [TITLE OR LINK]

My main paid offer (in case I mention it): [ONE LINE]

📊 DATA POINT

Operating principle: cleaning inactive subscribers improves inbox placement for your active list (because mailbox providers measure engagement rate, not absolute volume). The unsubscribes from a re-engagement campaign make the rest of your sends more deliverable.

✅ ACTIONABLE TAKEAWAY

Segment your inactive subscribers this week. Run this 3-email sequence over 8 days. Remove non-responders from your list. Measure open rates on your next regular campaign against the pre-cleanup baseline.

CATEGORY 8

AI SKILLS & EXECUTION

16 prompts

PROMPT 45    Abandoned Cart Recovery

THE PAIN

70% of people who add to your cart don't buy. You have one auto-email that says 'you forgot something!' and gets ignored. You're leaving 5-figures a month in recoverable revenue on the table.

THE PROMPT — COPY THIS

You are an e-commerce conversion strategist building a 3-email cart abandonment sequence.

Build the sequence with these emails:

EMAIL 1 — THE REMINDER (sent 1 hour after abandonment)

Subject: something other than "you forgot." Try a question, a specific product reference, or a curiosity hook.

Body: 70-100 words. Lead with the product they abandoned. Show it visually. Acknowledge the moment without guilt.

CTA: complete checkout.

EMAIL 2 — THE OBJECTION HANDLER (sent 24 hours after abandonment)

Subject: a subject line tied to the most likely reason they didn't buy (price, fit, trust, timing).

Body: 120-180 words. Address the most common objection for this product type. Include one piece of social proof or one piece of evidence.

CTA: complete checkout, with a soft engagement link as backup (review, FAQ, etc.).

EMAIL 3 — THE FINAL NUDGE (sent 72 hours after abandonment)

Subject: explicit scarcity or last-call language (only if true — don't fake urgency).

Body: 60-80 words. The strongest single-line argument for the product, with one customer outcome.

CTA: complete checkout. Optional: a small incentive (free shipping, 10% off) if margins allow and brand strategy permits.

Also give me:

- 3 subject line variants per email.

- A rule for when to include a discount and when NOT to.

- A metric framework: what percentage recovery rate is realistic, and what to test if the sequence underperforms.

The product or product category: [DESCRIBE]

Average order value: [NUMBER]

Top reasons customers abandon (best guess if no data): [LIST]

📊 DATA POINT

Klaviyo and Shopify benchmarks have repeatedly shown cart recovery email sequences typically recover 5-15% of abandoned carts when structured into 3+ emails. The single-email approach (sent once, never again) typically recovers under 3%.

✅ ACTIONABLE TAKEAWAY

Audit your current abandonment flow this week. Replace it with this 3-email sequence. Measure recovery rate over 30 days against your previous baseline. Iterate.

PROMPT 46    Pillar Content to Cluster Generator

THE PAIN

You publish one strong piece of content and then write 15 unrelated posts after it. Google has no idea what your site is about. Your audience reads one piece and gets no logical next piece. You leave SEO and trust on the table.

THE PROMPT — COPY THIS

You are a content strategist turning one pillar piece into a 12-piece content cluster that builds topical authority on a single subject.

I will paste my pillar piece below.

Build the cluster with this structure:

1. PILLAR IDENTIFICATION — what is the core topic this pillar piece teaches? State it in one sentence.

2. SUB-TOPICS (5-6 of them) — what subtopics does the pillar reference, hint at, or imply that could become their own piece?

3. APPLICATION PIECES (3-4 of them) — how-to articles or tutorials that show readers applying the pillar's ideas.

4. PROOF PIECES (2-3 of them) — case studies, customer stories, or data pieces that prove the pillar's claims.

5. CONTRARIAN OR COMPARISON PIECES (1-2 of them) — pieces that contrast the pillar's approach with conventional wisdom.

For each cluster piece, give me:

- Working title

- 1-line summary of the angle

- Format (long-form post, listicle, case study, video, etc.)

- Internal linking plan: how it links back to the pillar and to other cluster pieces.

- Priority rank for the production schedule.

End with a 90-day publishing calendar that sequences the cluster for maximum SEO + audience engagement.

Pillar piece: [PASTE THE FULL PIECE OR ITS OUTLINE]

My primary keyword for the pillar: [ONE LINE]

My audience: [ONE LINE]

📊 DATA POINT

Operating principle: search engines increasingly reward topical depth (multiple pieces on related subtopics, well-interlinked) over individual page optimization. A 12-piece cluster covering one topic typically outperforms 12 unrelated pieces on 12 different topics.

✅ ACTIONABLE TAKEAWAY

Pick your strongest blog post or long-form piece from the last 12 months. Run this prompt. Publish the first 3 cluster pieces in the next 30 days, linking each back to the pillar.

PROMPT 47    PR Pitch Email

THE PAIN

You want to be featured in a podcast, newsletter, or publication. You send a one-line email saying 'love your work, would you have me on?' Nothing. You blame the journalist. The email was the problem.

THE PROMPT — COPY THIS

You are a PR strategist writing a pitch email to a journalist, podcaster, or newsletter editor that gets a yes.

Build the pitch with these exact components:

1. SUBJECT LINE — under 50 characters. Specific. Tells the recipient exactly what's inside. Not "guest pitch" or "podcast request."

2. OPENING LINE — references something specific the recipient published in the last 60 days. Not generic. Shows you actually read their work.

3. THE ANGLE — one sentence on the specific story or insight you'd bring to their audience. Tied to a current event, data point, or contrarian take if possible.

4. WHY YOU — 2 lines max. One credibility marker. One unique perspective. No CV dump.

5. WHAT YOU'D DELIVER — be specific. "A 30-minute conversation on X" or "A 1,200-word op-ed on Y." Not vague.

6. PROOF — one short link to a podcast you've been on, a piece of writing, or a result that's relevant.

7. THE CTA — one specific yes/no question. Not "let me know what you think." Try "happy to send a 200-word outline if useful."

Also give me:

- 3 subject line variants for the same pitch

- A follow-up email (under 60 words) to send 5-7 days later if no reply

- A "do not send" checklist — phrases that signal "spam" or "amateur" and will get the pitch deleted

The journalist/podcaster/editor: [NAME + OUTLET + URL]

A specific piece they recently published: [TITLE + LINK IF AVAILABLE]

My credibility marker: [ONE LINE]

My angle: [DESCRIBE THE ANGLE IN 2-3 SENTENCES]

What I'd deliver: [ONE LINE]

📊 DATA POINT

Operating principle: PR pitches that reference a specific recent piece of the recipient's work have measurably higher reply rates than generic pitches. The signal is research effort, not flattery.

✅ ACTIONABLE TAKEAWAY

Build a list of 20 journalists, podcasters, or newsletter editors who cover your space. Pitch 5 this week using this prompt. Pitch 5 more next week. Track replies and adjust the angle that wins.

PROMPT 48    Crisis Communication Hold Statement

THE PAIN

Something goes wrong — a customer complaint goes public, a product fails, a piece of news lands badly. You panic. You spend 4 hours drafting a statement that says nothing. By the time you publish, the narrative is set.

THE PROMPT — COPY THIS

You are a crisis communications strategist drafting a hold statement: the message I publish within 1-2 hours of a crisis hitting, before all the facts are known, to control the narrative without committing to claims I can't back up.

Build the hold statement with these components:

1. ACKNOWLEDGE — name the situation. Don't dodge. Use the actual word for what happened (mistake, outage, customer experience, etc.).

2. EMPATHIZE — one line that names the impact on the affected party. Not corporate. Human.

3. RESPONSIBILITY (if applicable) — own the part I know I'm responsible for. Do not over-claim or under-claim.

4. ACTION — what I'm doing right now. Specific. Verifiable. Time-bounded.

5. COMMITMENT — what I'll communicate next, and when.

6. ACCESS — how affected parties can contact me directly.

Word count: under 150 words. Tone: direct, human, neither corporate nor over-apologetic.

Also give me:

- A 2-line social media version

- A 1-line spokesperson quote for journalists

- A "do not say" list: phrases that will make the situation worse (thoughts and prayers, no comment, lawyer-language, deflection)

- A 24-hour follow-up template for when I have more information

The situation: [DESCRIBE WHAT HAPPENED IN 2-3 SENTENCES]

Who is affected: [WHO + HOW]

What I know for certain right now: [LIST]

What I do NOT yet know: [LIST]

The single most important relationship to protect: [WHO + WHY]

📊 DATA POINT

Operating principle: in a public incident, the speed of acknowledgment matters more than the comprehensiveness of explanation. A hold statement published in 90 minutes consistently outperforms a thorough statement published the next day on reputational recovery.

✅ ACTIONABLE TAKEAWAY

Don't wait for a crisis. Write a hold statement template for your top 3 plausible scenarios (data breach, product failure, public customer complaint). Save them. Edit them in minutes when needed, not hours.

───────────────

YOU JUST FINISHED THE SALES & GROWTH BLOCK

Cold outreach. Battlecards. Case studies. Pitches. Ad builders. You now have a full sales toolkit in prompt form. The next step is the system that runs it without you — qualification agents, follow-up agents, proposal agents, briefing agents. All coordinated. All deployed. That is what the course builds. The course is NOT for people who have already built AI agent systems.

→  https://forms.gle/LzRE6K5AZFe9Mtaw8

PROMPT 49    Quarterly Business Review (QBR) Template

THE PAIN

You arrive at the end of a quarter and have no idea what happened. You ran fast. You don't know what worked. You don't know what to repeat. You don't know what to kill. You just start the next quarter doing the same things.

THE PROMPT — COPY THIS

You are an operating partner building a Quarterly Business Review template I run on myself or my team every 90 days.

Build the QBR doc with these exact sections:

SECTION 1 — RESULTS

- The 5-7 metrics that matter most for this quarter.

- Actual vs target for each.

- Quarter-over-quarter trend.

SECTION 2 — INITIATIVES

- The top 3-5 initiatives planned at the start of the quarter.

- What we shipped vs what we didn't.

- For everything that didn't ship: why, and what to do about it.

SECTION 3 — WINS

- The 3 things that worked best this quarter (concrete, with evidence).

- What made each one work.

- How to do more of it.

SECTION 4 — LOSSES

- The 3 things that didn't work.

- Honest root cause for each.

- What to stop, change, or kill.

SECTION 5 — LEARNED

- The single biggest lesson of the quarter (not a platitude — a specific operating insight).

- The one mental model that changed.

SECTION 6 — NEXT

- The 3 things we will focus on next quarter.

- What we will deliberately NOT do.

- The single metric that will define success.

SECTION 7 — RISKS

- The 3 biggest risks to the next quarter's plan.

- Mitigation for each.

End with: a one-page narrative summary (200 words) I can share with stakeholders, investors, or the team.

My business: [ONE LINE]

My quarter just ended (or ending): [Q + YEAR]

My biggest goal for this quarter: [ONE LINE]

📊 DATA POINT

Operating principle: businesses that run structured quarterly reviews tend to compound execution speed faster than businesses that run on continuous improvisation. The QBR isn't a report — it's an alignment ritual.

✅ ACTIONABLE TAKEAWAY

Run this prompt at the end of your current quarter. Share the result with whoever else needs to see it. Calendar the next QBR for 90 days from today.

PROMPT 50    Investor Update Email

THE PAIN

You promised your investors monthly updates. You sent one. Then you sent one 3 months later. Then nothing for 6 months. They're losing confidence not because of the metrics but because of the silence.

THE PROMPT — COPY THIS

You are a founder communications coach writing a monthly investor update that builds trust and surfaces help requests early.

Build the update with these exact sections (max 1 page total):

SECTION 1 — TL;DR (3 lines)

- What happened this month.

- What's working.

- What I need help with.

SECTION 2 — METRICS

- Revenue (and growth rate)

- Cash on hand and runway

- 2-3 leading indicators (whatever matters for my stage)

- One sentence on each: what's driving it.

SECTION 3 — WINS (2-3 bullets, concrete)

- Specific things shipped, signed, or learned this month.

SECTION 4 — LOSSES OR LEARNINGS (2-3 bullets, honest)

- What didn't work. What we learned. Don't sugarcoat.

SECTION 5 — ASKS (2-3 bullets, specific)

- A specific introduction needed

- A specific hire wanted

- A specific piece of advice or feedback

SECTION 6 — NEXT 30 DAYS

- The top 3 priorities and why.

Tone: direct, plainspoken, no founder-jargon. Read it back imagining you're a 7-year-old. Cut anything you wouldn't say out loud.

Word count target: 400-500 words.

My business stage: [SEED, SERIES A, BOOTSTRAPPING, ETC.]

My monthly revenue: [NUMBER OR RANGE]

My current runway: [MONTHS]

The 2-3 leading indicators that matter most: [LIST]

What happened this month worth sharing: [LIST 3-5 ITEMS]

📊 DATA POINT

Operating principle: investors fund momentum, not perfection. Founders who send consistent monthly updates — including months with bad news — raise faster and at better terms than founders who only update when there's good news.

✅ ACTIONABLE TAKEAWAY

Write this month's investor update today using this template. Send it. Calendar the next one for 28 days from today. Send even when the metrics are flat.

PROMPT 51    Personalised Mock Pitch or Roleplay

THE PAIN

You're about to pitch — to an investor, a customer, a journalist, an exec — and you have no one to rehearse with. You walk in cold. You stumble on the question you should have anticipated. The deal slips.

THE PROMPT — COPY THIS

You are a senior pitch coach running a live roleplay simulation. I will brief you on the upcoming pitch, then you will play the other side as realistically as possible.

Step 1 — INTAKE

Ask me:

- Who am I pitching (specific person + role + company)?

- What am I pitching (offer, opportunity, ask)?

- What does success look like in this conversation?

- What do I know about how this person makes decisions, what they care about, and what they've publicly said?

Step 2 — PROFILE

Build a one-paragraph behavioural profile of the person I'm pitching, based on what I told you. Include: their likely priorities, likely objections, communication style, and what would close them vs lose them.

Step 3 — ROLEPLAY

Play the other side. Start the conversation as they would start it. Push back where they would push back. Ask the questions they would ask. Be tough but realistic — not artificially hostile, not artificially friendly.

Step 4 — FEEDBACK

After 10-15 exchanges, stop and give me:

- What landed (specific lines and moves)

- What missed (specific lines and moves)

- The 3 objections I handled weakest

- 3 sharper responses to my weakest moments

- The single most important line I should rehearse before the real meeting

Step 5 — REWIND

We restart the roleplay. I try again with the feedback in hand.

The upcoming pitch: [WHO + WHEN + WHAT]

📊 DATA POINT

Operating principle: the difference between a strong pitch and a weak one is rarely the content — it's the rehearsal. The same pitch delivered cold vs after 3 rounds of rehearsal often produces opposite outcomes.

✅ ACTIONABLE TAKEAWAY

Schedule a 45-minute roleplay session with Claude (or another AI) 24-48 hours before any high-stakes pitch. Run this prompt. Take notes. Rehearse the sharpened version once more before the real meeting.

PROMPT 52    Skill-From-Prompt

THE PAIN

You write a great Claude prompt once. You forget about it. Next week you need it again and you can't find it. You rewrite a worse version from scratch. You repeat this cycle constantly. Your best prompts die.

THE PROMPT — COPY THIS

You are a senior prompt engineer turning my one-off prompts into reusable, named, structured skills I can store and re-trigger.

I will paste a recent prompt I wrote below.

Turn it into a Skill with this exact structure:

1. SKILL NAME — a clear, 2-4 word name. Verb-led. Easy to remember.

2. WHEN TO USE THIS SKILL — 1 sentence on the trigger. What situation makes me reach for this?

3. INPUTS REQUIRED — every piece of information the prompt needs to run well. Listed clearly.

4. STRUCTURED PROMPT — the prompt itself, cleaned up, reformatted into clear sections, with [BRACKETED] inputs.

5. OUTPUT FORMAT — what the output should look like, structured.

6. QUALITY CHECK — 3 things to verify in the output before using it.

7. VARIATIONS — 2-3 variations of the skill for adjacent use cases.

End with a recommendation: where to store this skill (a "Skills" doc, Notion database, Obsidian vault, a custom GPT, a Claude Project) so it's retrievable.

My existing prompt: [PASTE THE FULL ORIGINAL PROMPT]

The context I used it in: [ONE LINE]

📊 DATA POINT

Operating principle: prompt libraries that are organised by skill (verb-led, scenario-tagged) outperform libraries organised by tool or by category. Retrievability is the bottleneck, not creation.

✅ ACTIONABLE TAKEAWAY

Pick 5 of your best one-off prompts from the last 60 days. Run this prompt on each. Store the resulting Skills in one named doc, GPT, or Project. Use the library as your default starting point for the next 30 days.

PROMPT 53    Claude Project Migration Assistant

THE PAIN

You have ChatGPT chats, Claude chats, Notion docs, Google Docs, and old emails — all containing context Claude needs to be useful. You start every new conversation by re-pasting the same context. Claude has amnesia because you have no system.

THE PROMPT — COPY THIS

You are a Claude Projects strategist helping me migrate scattered context into structured Claude Projects, so Claude has persistent memory across conversations.

Walk me through this step by step:

Step 1 — INVENTORY

What are all the places I currently store working context? List the platforms (ChatGPT, Claude, Notion, Google Docs, email, voice notes, etc.).

Step 2 — DOMAINS

What are the 3-7 distinct domains or projects in my business that each need their own Claude Project? Examples: Brand & Voice, Marketing Engine, Sales, Operations, Product, Personal.

Step 3 — PER PROJECT

For each domain, design:

- The Project's purpose statement (one paragraph).

- The 3-5 documents to upload as Project knowledge (suggest both what to include and what to leave out).

- The custom instructions to give Claude inside that Project.

- The kinds of prompts I'll typically run in this Project.

Step 4 — MIGRATION PRIORITY

Rank the projects by build order. Which to set up first based on impact and effort.

Step 5 — MAINTENANCE

A monthly ritual: how to refresh each Project's knowledge base so it doesn't drift.

End with a one-paragraph reframe: how my work changes when Claude has persistent context vs starting fresh every conversation.

My business: [ONE LINE]

The kinds of tasks I use Claude for most: [LIST 5-10]

My current Claude usage pattern: [DESCRIBE]

📊 DATA POINT

Operating principle: a Claude Project (or ChatGPT custom GPT) with 5-10 well-chosen reference documents typically outperforms 50 ad-hoc prompts because the AI starts every conversation with the right context already loaded.

✅ ACTIONABLE TAKEAWAY

Pick your most-used Claude domain this week. Build it as a Project. Upload 5 reference docs. Run the next 10 prompts in that domain inside the Project. Measure quality of output against your pre-Project baseline.

PROMPT 54    Personal AI Tutor

THE PAIN

You want to learn something — a new skill, a new tool, a new framework — and you don't have time for a course. You watch one tutorial, get confused, and quit. There's no structured path because you didn't build one.

THE PROMPT — COPY THIS

You are an expert tutor designing a personalised learning path on a specific topic I want to master.

Build the learning path with these exact components:

1. END STATE — what does mastery look like? Define it in concrete, observable terms. Not "understand X" — instead "can confidently do X in less than Y minutes."

2. CURRENT STATE — based on what I tell you about my background, what do I already know? What gaps exist?

3. LEARNING MILESTONES — 5-8 progressive milestones from current state to end state. Each milestone is a specific capability, not a topic.

4. RESOURCES PER MILESTONE — for each milestone, name 2-3 specific resources (books, courses, articles, videos, exercises). Specific, not generic.

5. PRACTICE TASKS — for each milestone, give me a small, concrete task I can do to prove I've internalised it.

6. CHECKPOINT QUIZ — for each milestone, 5 questions I should be able to answer before moving on. Include the answers.

7. TIME ESTIMATE — realistic hours per milestone.

8. TOTAL PATH — total estimated hours, 90-day pacing plan, weekly time commitment.

End with a meta-skill prompt: what to ask Claude (or any AI) at each milestone to deepen the understanding.

The topic I want to master: [TOPIC]

My current knowledge level (be honest, 1-10): [NUMBER]

My background and context: [BRIEF DESCRIPTION]

Why I want to learn this: [ONE LINE]

How much time I can give per week: [HOURS]

📊 DATA POINT

Operating principle: spaced retrieval practice (testing yourself at increasing intervals) outperforms re-reading and re-watching as a learning method, based on decades of cognitive science research (Roediger & Karpicke 2006, among many others). Most courses skip practice. Build it in.

✅ ACTIONABLE TAKEAWAY

Pick one skill you've been meaning to learn for 6+ months. Run this prompt. Block 2 hours per week on your calendar for the next 90 days. Hit the first 2 milestones in the first 30 days.

PROMPT 55    Web Research Deep Dive

THE PAIN

You need to research a topic, a competitor, or a market. You spend 4 hours opening tabs, getting distracted, copying random quotes into a doc. You finish exhausted with a pile of disconnected notes. You can't make a decision from what you've got.

THE PROMPT — COPY THIS

You are a senior research analyst running a structured deep dive on a specific question.

I will give you my question and starting context. Run the research with this protocol:

PHASE 1 — FRAME THE QUESTION

Restate my question more precisely than I stated it. What's the underlying question I'm actually trying to answer? What decision does the answer enable?

PHASE 2 — SUB-QUESTIONS

Break the question into 5-7 specific sub-questions that, when answered, would let me answer the main question.

PHASE 3 — SOURCES

For each sub-question, name 2-3 specific sources or source types I should look at. Mention named primary sources where possible (SEC filings, peer-reviewed papers, government data, industry reports). Avoid generic suggestions.

PHASE 4 — RESEARCH OUTPUT TEMPLATE

For each sub-question, give me the structured output format I should fill in:

- The answer I found (with source)

- Confidence level

- Conflicting evidence

- Follow-up question if needed

PHASE 5 — SYNTHESIS PROMPT

A final prompt I run on Claude after I've collected the research, that produces a 1-page executive summary answering my main question and naming the implications for my business or decision.

PHASE 6 — DECISION

Tie the research to a specific action: given the research, what would I do, when, and why?

My research question: [ONE SENTENCE]

What I already know: [BRIEF SUMMARY]

The decision this research informs: [ONE LINE]

My deadline: [DATE]

📊 DATA POINT

Operating principle: structured research framed by a specific decision is roughly 5x faster and more useful than open-ended exploratory research. The question shapes the depth, not the topic.

✅ ACTIONABLE TAKEAWAY

Pick one open research question on your plate this week. Run this prompt. Set a 90-minute timer. Complete phases 1-4 in that window. Make the decision the research was designed to inform.

PROMPT 56    No-Code Automator Guide

THE PAIN

You know automation could save you 5-10 hours a week. You don't know where to start. You've heard of Zapier, Make, n8n. You opened one of them, saw a blank canvas, and closed the tab.

THE PROMPT — COPY THIS

You are a no-code automation consultant designing a starter automation roadmap for a specific business.

Walk through this in order:

Step 1 — TIME AUDIT

Based on what I tell you about my week, identify the 5-10 most time-consuming repetitive tasks I currently do manually.

Step 2 — AUTOMATION PRIORITISATION

Rank those tasks by ROI of automation (time saved per week × frequency, weighted by complexity of setup). Top 3 are my starting points.

Step 3 — FOR EACH TOP 3 TASK:

- The exact workflow logic (trigger → conditions → actions)

- The right no-code tool (Zapier, Make, n8n, native integrations) and why

- The data points to pass between steps

- Common failure modes and how to handle them

- Setup time estimate (be honest — automations always take longer than you think the first time)

Step 4 — CONNECTORS NEEDED

List the apps that need to be connected, what permissions they need, and any account setup required.

Step 5 — TESTING PLAN

How to test each automation before turning it loose on real data. What to test, what to watch for.

Step 6 — MONITORING

How to know when an automation has broken and what to do about it.

Step 7 — UPGRADE PATH

What more advanced automations these 3 unlock. Where this leads in 6 months.

My business: [ONE LINE]

My current time-consuming repetitive tasks (list 10): [LIST]

The tools I currently use that may need connecting: [LIST]

📊 DATA POINT

Operating principle: most operators overestimate the complexity of their first automation and underestimate the complexity of their fifth. Setup time per automation is non-linear — start simple to build skill, then layer in complexity.

✅ ACTIONABLE TAKEAWAY

Pick the #1 automation from this prompt's output. Build it this week. Test it on dummy data first, then real data. Track time saved over 30 days. Build automation #2 only after #1 is stable.

PROMPT 57    Landing Page Wireframe Generator

THE PAIN

You need a landing page. You hire a designer or buy a template. The result is pretty but it doesn't convert. The mistake was starting from design before you'd designed the structure. The wireframe is what converts, not the visuals.

THE PROMPT — COPY THIS

You are a conversion-focused web strategist building a landing page wireframe before any design work begins.

For my specific offer and audience, build the wireframe in this section order:

1. HERO — the headline, subhead, single primary CTA, and supporting visual concept. Hero must answer "what, who for, what outcome" in 5 seconds or less.

2. CREDIBILITY STRIP — logos, named clients, or named publications. Visual proof in under 100 pixels of vertical space.

3. PROBLEM AGITATION — 2-3 paragraphs naming the specific pain my audience is feeling right now. Use their language (from VOC mining).

4. SOLUTION REVEAL — what I do, framed not as features but as a transition from current state to desired state.

5. BENEFITS (3-5) — each benefit gets a one-line headline + 2-3 lines of detail. Lead with outcome, not feature.

6. PROOF — testimonials, case studies, or data. The most specific outcomes should appear here. Numbers, names, timeframes.

7. PROCESS — 3-5 steps of what working with me actually looks like. Visual flow, plain language.

8. OBJECTION HANDLER — the 3-4 questions a hesitant buyer would ask, answered in conversational copy.

9. FAQ — 4-6 more granular questions.

10. SECONDARY CTA — for visitors not ready for the primary CTA, what's the low-risk alternative? (Free guide, video, demo signup.)

11. FOOTER — minimal. Brand reinforcement only.

For each section, give me:

- The section's purpose

- The specific copy direction (with example headlines)

- The visual element to pair with it

- The single thing that, if missing, would tank conversion for that section

My offer: [ONE LINE]

My audience: [ONE LINE]

My primary CTA: [DESCRIBE]

My core differentiator: [ONE LINE]

📊 DATA POINT

Operating principle: high-converting landing pages share a consistent section sequence across industries (hero → problem → solution → proof → CTA). Visual treatment varies wildly. The information architecture is what holds.

✅ ACTIONABLE TAKEAWAY

Take your weakest landing page. Run this prompt. Rebuild the wireframe before touching design. Hand the wireframe to your designer (or AI builder). Test the new version against the old over 30 days.

PROMPT 58    Prompt Optimiser (Self-Improving)

THE PAIN

You write a prompt. It returns garbage. You tweak it. It returns slightly less garbage. You keep tweaking. After 20 minutes you're worse at this prompt than you were 20 minutes ago because you've muddied your own instructions.

THE PROMPT — COPY THIS

You are a senior prompt engineer auditing and rebuilding one of my prompts to make it consistently produce high-quality outputs.

I will paste:

1. The prompt I'm currently using

2. The output it's producing (or the kind of output I'm getting)

3. The output I actually want

Walk through this analysis:

PHASE 1 — DIAGNOSIS

What is the prompt doing wrong? Be specific. Common failure modes include:

- Ambiguous role assignment

- Missing context

- No output format specified

- Conflicting instructions

- Asking for too many things at once

- Vague evaluation criteria

- No example of what good looks like

PHASE 2 — REWRITE

Build a new version of the prompt using these principles:

- Clear role assignment in the opening line.

- Explicit context inputs (with [BRACKETED] placeholders).

- Step-by-step task breakdown.

- Specific output format.

- 1-2 examples of the kind of output I want.

- A quality check the AI runs on its own output before delivering.

PHASE 3 — COMPARE

Show me a before/after view of the original prompt and the new one, with arrows pointing to what specifically changed and why.

PHASE 4 — TEST

Suggest 3 different test inputs I should run the new prompt on to verify it's working consistently across edge cases.

PHASE 5 — TUNE

A short paragraph: if the new prompt still under-performs, what are the next 2-3 specific things to change?

Paste-in: my current prompt: [PASTE]

The output I'm getting: [PASTE OR DESCRIBE]

The output I actually want: [DESCRIBE WITH EXAMPLES IF POSSIBLE]

📊 DATA POINT

Operating principle: most prompt quality issues are diagnosable in under 3 minutes once you isolate the specific output failure. The most common cause is asking the model to do 3 things in one prompt when each thing needs its own.

✅ ACTIONABLE TAKEAWAY

Pick the prompt you use most that under-performs. Run this prompt on it. Replace the original with the rewritten version. Use the new one for 5 runs. Compare quality.

PROMPT 59    Multi-Step Research & Synthesis

THE PAIN

You need to make a complex decision that requires synthesising 5+ different inputs — customer data, competitor data, market data, internal data. You stare at a table of disconnected numbers. The decision stays stuck.

THE PROMPT — COPY THIS

You are a strategic decision consultant running a multi-step synthesis to support a specific decision.

The decision: [STATE THE DECISION YOU'RE TRYING TO MAKE — SHOULD WE LAUNCH X / SHOULD WE HIRE / SHOULD WE RAISE PRICES / ETC.]

Run this protocol:

STEP 1 — DECISION SCOPE

What specifically must be true for me to make this decision? List the 3-5 conditions.

STEP 2 — INPUT INVENTORY

What data do I already have, and what data is missing? Group inputs by category (customer, competitor, market, internal financial, operational).

STEP 3 — PER-INPUT ANALYSIS

For each major input, summarise:

- What this input is telling me.

- Confidence in the data.

- What it implies for my decision.

STEP 4 — TENSIONS

Where do the inputs conflict? When does customer data say one thing and financial data say another? Name each tension explicitly.

STEP 5 — SCENARIOS

Build 3 plausible scenarios — base case, optimistic case, pessimistic case. For each: what would happen, what would I do, what's the cost of being wrong.

STEP 6 — RECOMMENDATION

Given the inputs and scenarios, what is the recommended decision and why? Be specific. Include confidence level.

STEP 7 — KILL CRITERIA

What would change in the next 30 days that would force me to revisit this decision?

STEP 8 — ACTION

The 3 specific actions I take in the next 7 days based on the decision.

Inputs I have (paste or summarise each): [PASTE OR DESCRIBE EACH INPUT BY CATEGORY]

📊 DATA POINT

Operating principle: strategic decisions improve in quality the moment you separate them from their inputs and view them as a structured choice between defined scenarios. Most operators conflate the data with the decision and stall.

✅ ACTIONABLE TAKEAWAY

Pick the most important decision you've been delaying for 30+ days. Run this prompt this week. Make the call. Document the kill criteria so you can revisit cleanly if circumstances change.

PROMPT 60    Decision Matrix Assistant

THE PAIN

You're choosing between 3 options — three job candidates, three vendors, three product features, three growth plays. You have 8 factors that matter. You can't keep them all in your head. You pick the one that 'feels' best and second-guess for weeks.

THE PROMPT — COPY THIS

You are a decision architect building a weighted decision matrix for one specific choice.

Step 1 — DEFINE THE OPTIONS

List the 2-5 options I'm choosing between. Make sure they're really distinct, not slight variants of the same thing.

Step 2 — IDENTIFY THE CRITERIA

What are the 5-8 factors that will determine the right choice? Be specific. Not "quality" — instead "speed of delivery, fit with existing team, cost to acquire."

Step 3 — WEIGHT THE CRITERIA

Assign each criterion a weight (out of 100). Force the weights to sum to 100 — this prevents the matrix from being a wish list.

Step 4 — SCORE EACH OPTION

Score each option 1-10 against each criterion. Be honest. Score based on evidence, not feelings.

Step 5 — CALCULATE

Compute the weighted score for each option (score × weight, summed across criteria).

Step 6 — INTERPRET

Don't just report the winner. Walk through:

- The winning option and the margin.

- Where the loser scored well (would I change my mind if those criteria mattered more?)

- Where the winner is weakest — what risks do I accept by choosing it?

- Where the criteria themselves might be wrong — what am I weighting too heavily or too lightly?

Step 7 — STRESS TEST

What's the single change to the weights or scores that would flip the decision? If a small change flips it, the decision is close — and may need more data. If a big change is needed, the decision is robust.

Step 8 — DECIDE

The recommended choice, the confidence level, and the action I take this week.

The decision: [STATE IT]

The options: [LIST 2-5]

The criteria I think matter (best guess): [LIST]

What I already know about each option: [BRIEF DESCRIPTION]

📊 DATA POINT

Operating principle: the act of forcing yourself to weight criteria and score against them frequently reveals that the 'gut feel' answer was right — but also surfaces the trade-offs you were implicitly accepting. Decision matrices don't just choose; they reveal.

✅ ACTIONABLE TAKEAWAY

Pick the most important decision you're stuck on. Run this prompt today. Make the choice. Document the matrix. Revisit it in 90 days to see if your weights were correct.

───────────────

YOU FINISHED THE WHOLE STACK

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The Course is $39 right now. Goes to $297 at public launch. You're locking in 80% off if you grab it before launch.

INSIDE THE LEARNER DASHBOARD:

✓  Secure learner login          ✓  Video lessons

✓  Knowledge quizzes             ✓  Progress tracking

✓  Guides and downloads          ✓  Git lesson checkpoints

✓  Completion certificate        ✓  Resources, FAQs, and more

PRICING:

$39 for Facebook members right now.

Price goes to $297 at public launch.

EARLY ACCESS WAITLIST:

https://forms.gle/LzRE6K5AZFe9Mtaw8

This is not theory. You will build and deploy a real working system.

Follow AI Matt  •  NextStepAgents.com  •  @aimattant