For Immediate Release
July 7, 2017

Michael Graham, Cruise Planners

Michael Graham & Associates,

10764 Hwy 707, #1 Salem Shoppes

Myrtle Beach, SC 29588


Travel Weekly and TravelAge West choose top travel professionals to participate in 2017 Global Travel Marketplace events

Myrtle Beach, SC - Travel Weekly and TravelAge West are proud to announce that professional travel advisor Michael Graham was selected to attend a Global Travel Marketplace (GTM) event as a 2017 GTM Ambassador. Ambassadors are a very select group, chosen for their ability to grow and expand their travel business as a result of their first-time participation in a GTM event in 2016.

Over the course of two-and-a-half days, GTM connects top-producing travel advisors in North America with leading cruise, hotel, tour and destination suppliers through one-on-one appointments, Boardroom presentations and numerous networking events.

GTM West takes place at the Westin Lake Las Vegas Resort & Spa in Henderson/Las Vegas, NV, May 18-20, 2017, followed by its sister event, GTM, held at the Diplomat Beach Resort in Hollywood/Fort Lauderdale, Florida, July 9-11, 2017.

Over 800 applications are received for the approximate 200 spots available across the two exclusive events. Only 20 percent of accepted attendees are chosen to participate as Ambassadors and they are selected after a rigorous screening process, which evaluates their business model, confirms annual sales and requires industry references.

“Being honored this year as an American Express Pacesetter and a GTM Ambassador is a reflection of the services our advisors provide to our clients,” said Graham. “And now that industry veteran Tracie Lawrence is in our Myrtle Beach office we truly have an all-star team.”   Michael Graham noted that “we focus on groups and luxury travel, particularly river cruising.”  Cruise Planners has been named the host of the Cruise & Travel Expo to be held at the MB Convention Center on January 4th, 2018.

At GTM, advisors are uniquely connected to new and existing products, destinations and services, providing them unparalleled support in the marketplace and distinct pricing advantages—both of which help them to best serve their valuable clients.  

“Advisors selected to attend GTM are truly the best in the business. The majority of attendees have more than 20 years of experience selling travel, a diverse and growing portfolio of discerning travel customers and are truly experts at what they do,” said Alicia Evanko-Lewis, Senior Vice President of Events, Travel Group, Northstar Travel Group. “As true pros, however, these advisors also understand the ever-changing nature of the travel industry. They recognize the value in furthering their product knowledge and creating valuable relationships in established and emerging destinations and with leaders at cruise, tour and hospitality companies. GTM creates a platform for just that, ensuring they’re fully equipped to meet clients’ needs.”


Travel Weekly, the national newspaper of the travel industry, is the most influential provider of news, research, opinion and analysis to the North American travel trade marketplace. In addition to a weekly print publication,, updated several times daily, is the most-visited industry website. Travel Weekly is a division of Secaucus, New Jersey-based Northstar Travel Group, the largest travel business-to-business travel publisher in the world.


For more than 46 years, TravelAge West has been the trusted voice of the travel industry in the Western U.S. With award-winning writing and design, the publication brings the best of travel to life for readers. The magazine's first-hand, on-site reports and fresh destination coverage is a valued resource for travel advisors. TravelAge West is a division of Secaucus, New Jersey-based Northstar Travel Group, the largest travel business-to-business travel publisher in the world.