Online Video Advertising

The popularity of online video in recent years (1) has led to online video advertising, which is an increasingly attractive proposition for marketers.

This is a medium that seeks to engage consumers and making them want to be (2) loyal to a brand.

Broadband take up at an (3)all-time high of 89% of online users means we can enjoy faster speeds and better quality.

Around 40% of online adverts now carry (4)video content.

Broadband connection also leads to a more effective (5) targeting of specific consumer groups, and the added bonus of marketers being able to (6) track when and how long their films have been viewed.

If you were to (7) run a TV spot in Coronation Street, your audience could be (8)anything from an eight-month-old baby to a granny, and all the audiences in between.

Video advertising online can come in a variety of formats (9) to suit every product: banners on site, pre-roll and post-roll video ads, as well as a range of new interactive units such as YouTube's new overlay format, (10) offering the consumer the opportunity to interact.

An exciting part of online video is that viral videos enable marketers to tell a story in a slightly more (11)engaging and humorous way.

The last speaker suggests that to know whether online video advertising works for you or not, you should (12) give it a go (idiom).