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Agent Handbook
The Agent-Owned Cloud Brokerage®

Welcome

What you're about to experience, both in terms of your own development, success and growth, as well as the growth of our family of Agent Owners across North America will be nothing short of exhilarating in the coming months and years. Your decision to join us now creates for you an opportunity to achieve a level of prosperity and satisfaction generally reserved for the relative few who have been fortunate enough to be part of a movement when it first begins.

Our Cloud Campus enables so much more than what is available in a traditional brick and mortar office. Here, you can make friends and gain the insight of colleagues not just from your neighborhood, but from across North America.

There is a lot of information for you to absorb, both upon joining and throughout your career with us as we continue to introduce new tools, systems, programs and initiatives all aimed at helping you take your business to the next level. This handbook is intended as a roadmap to the company's many resources. As we evolve so too will the contents of this guide.

We're excited about the opportunity to be in business with you and look forward to succeeding together.

jason.jpg

Jason Gesing, CEO

eXp Realty

The Agent-Owned Real Estate Brokerage®


Table of Contents

Pre-Signup

Onboarding

Transition Checklist

Quick Links

Who Do I See About?

Financial Model

Sign Up & Monthly Fees

Revenue Share

Equity Awards

Agent Equity Program

Icon Agent Program

Team Policy

Transaction & Listings Process

Branding & Advertising

Logo Download

Agent Attraction

eXp eXplained

Making It Rain

Partners

RETechCampus

List of eXp Realty States & Provinces

Our Culture

Pre-Signup

Submit an application on exprealty.careers to start the onboarding process. An active real estate license is required. If you’ve been referred to eXp Realty by another associate then be sure to enter their name as sponsor on the application. Your application is sent to Agent Services a team dedicated to your onboarding process who will follow up with the state managing broker and issue requirement paperwork to start the onboarding process.

Onboarding

Onboarding begins when you sign and return required paperwork provided by Agent Services. During the onboarding process your eXp Realty company email and various accounts and permissions are provided. Agent Services is available throughout this process to answer questions and schedule an orientation session.

Transition Checklist

Attend an eXp Orientation session in World - check the Calendar 

Setup company email address and test it

Check email for “Urgent eXp Realty Account Information” and follow steps 1-5

Join the eXp private group on Facebook

Log in and take a tour of eXp World

Take the Getting Started training course on Expressway

Attend state team meeting (check with your broker or regional leader)

Join local board/association of Realtors within 7 days of joining eXp or complete transfer form if transferring from a local firm

Login and authorize your Kunversion website

Review company policies and procedures

Attend the Friday Leadership Meeting (Friday at 8am PT/11am ET)

Quick Links

Corporate

Search Homes

http://exprealty.com

Join eXp Realty

http://join.exprealty.com

Cloud Campus

http://office.exprealty.com

Agent Directory

http://expenterprise.com

Investor Relations

http://investors.exprealty.com/

Press Room

http://press.exprealty.com/

Get Started

Using eXp Email

http://expressway.expcloud.com/lesson/intro-to-exp-email/ 

Business Cards

http://expressway.expcloud.com/lesson/business-cards/ 

Yard Signs

http://expressway.expcloud.com/lesson/exp-realty-yard-signs/ 

Event Calendar

http://expressway.expcloud.com/lesson/event-calendar/ 

Using Kunversion

http://expressway.expcloud.com/lesson/setup-your-agent-website/ 

Support

Support Center

http://expcloud.com

Agent Services

http://office.exprealty.com/agentservices/

Campus Tutorial

http://invite.exprealty.com

Social Media

Facebook Group

https://www.facebook.com/groups/exprealty/ 

Social Marketing Group

https://www.facebook.com/groups/eXpSocialMarketing/ 

YouTube Channel

http://www.youtube.com/user/exprealty/

Twitter

http://twitter.com/exprealty 

LinkedIn

http://www.linkedin.com/company/exp-realty 

Training

Expressway Courses

http://expressway.expcloud.com

Event Calendar

http://expcloud.com/calendar/

Gurunet Transactions

http://expcloud.com/gurunet-training/

Kunversion

http://expcloud.com/get-started-kunversion/

Management Team

CEO

Jason Gesing

jason@exprealty.com 

President

Vikki Bartholomae

vikki.bartholomae@exprealty.com 

VP Agent Experience

Kee Wah Chung

keewah.chung@exprealty.com 

VP Brokerage Operations

Kathy Gordon

kathy.gordon@exprealty.com 

VP Engineering

Peter Nobel

peter.nobel@exprealty.com 

VP Interactive Marketing

Gabe LeBeau

gabe.lebeau@exprealty.com 

Contact Accounting accounting@exprealty.com 

Contact Agent Services agentservices@exprealty.com 

Contact IT support support@exprealty.com 

Sign Up & Monthly Fees

$99.00

Sign Up (Includes first month Technology Fee)

$50.00

Monthly Technology Fee

$420.00

Annual Tuition eXp University (Deducted from first closing)

80% / 20%

Commission Split

$16,000.00

Company Dollar Cap then 100% commission

$25.00

Broker Review

$30.00

E&O Insurance ($40.00 in CA) with $500 Annual Cap

$250.00

Flat Transaction Fee for Capped Agents

NO FRANCHISE FEE; NO DESK FEE

Revenue Share

Revenue share pays you residual income from the people you sponsor into the company regardless of office profitability. Introduce someone to eXp Realty and earn 3.5% gross commission of their transactions. Additionally, keep earning 3.5% forever while that person is with eXp Realty and until they reach the annual $16,000k cap. Revenue share is paid from Company Dollar and doesn’t reduce agent commission and there’s no limit to the amount you can earn. If you personally sponsor at least 5 agents, you then earn 4% of the gross commission of transactions from agent’s that your sponsor’s sponsor. In total, there are 7 levels of revenue sharing potential based on the number of agents that your personally sponsor into the company.

Levels

eXpansion

Share %

Active Personally Sponsors Agents

eXponential

Share %

Total Share %

1

1+

3.5%

3.5%

2

0.2%

5+

3.8%

4.0%

3

0.1%

10+

2.4%

2.5%

4

0.1%

15+

1.4%

1.5%

5

0.1%

20+

0.9%

1.0%

6

0.5%

25+

2.0%

2.5%

7

0.5%

40+

4.5%

5.0%

Totals

1.5%

18.5%

20%

Equity Awards

Our Agents earn shares, subject to vesting, when they close their first transaction, cap, or attract another professional into the organization. The number of shares awarded for these achievements corresponds with the number of agents who are in the organization and, as a result, with the growth and value of our agent-owned company and its underlying stock, maintaining value of awards for those agents who join us tomorrow, while recognizing the accomplishments and contributions of those who are with us today, and minimizing dilution.

AGENT COUNT[1], [2]

NUMBER OF SHARES for first transaction of the year where the 420 University fee is paid.[3]

NUMBER OF SHARES to any agent or broker who caps [4]

NUMBER OF SHARES for each agent who an eXp agent attracts directly into the Company upon the closing of that new agent’s first transaction where University fee is paid[5] 

750 - 1,000

100

1,000

1,000

1,000 - 1,500

100

750

750

1,500 - 2,000

100

500

500

2,000 - 3,000

100

375

375

3,000 - 4,000

75

250

250

4,000 - 6,000

75

175

175

6,000 - 8,000

50

125

125

8,000 - 12,000

50

100

100

12,000 - 16,000

35

75

75

16,001 +

25

50

50

Agent Equity Program

All agents and brokers in good standing with the Company are eligible to participate in the Program. Participants, by submitting the Agent Equity Program Participation Form authorize the Company to set aside five percent (5%) of Agent Net Commission (after splits and fees) (“Shares for Payment”) on transactions which close in their name. The price for shares issued under the Program shall be at a 20% discount to the fair market value of the Company’s common stock, as determined by the average closing market price of the Company’s common stock in the 30 calendar days preceding the issuance date.

Icon Agent Program

The Icon Agent program is aimed at attracting and incentivizing top agents into the company. The program provides each qualified “Icon” with up to $16,000 in publicly-traded eXp Realty International Corporation common stock upon the achievement of certain production goals within an agent’s anniversary year. Through the program, Icons effectively earn up to their entire cap amount back in the form of public company investment. Full qualification details are available on the ICON Agent Program page.

Team Policy

In order to encourage the formation of teams, the company allows for reduced Company Dollar Caps of for Buyer Specialists and Listing Specialists operating under the supervision of a Rainmaker and as members of the Rainmaker’s team. To qualify as a team the Rainmaker and his/her team must adhere to the Team Policy & Guidelines.

The Team Agreement Template is provided as an outline for use between a team leader and team members. A good team agreement should set expectations about fundamental issues such as:

Transaction & Listings Process

Manage your real estate business from your home office or from the beach. It’s your choice. All of your transaction and business metrics are at your fingertips in the cloud. Use the SkySlope transaction platform to input your transactions and work with your transaction coordinator.

SkySlope: Submit a Buy Side Purchase Agreement

Step 1

Log into SkySlope

Step 2

Click Create Transaction

Step 3

Enter Property Address

Step 4

Hit Enter to move to the next screen

Step 5

Click Purchaser/Tenant

Step 6

Enter all red required contact information

Step 7

Click Save

Video Tutorial

How To Enter A Transaction

SkySlope: Submit a Listing Agreement

Step 1

Log into SkySlope

Step 2

Click Create Listing

Step 3

Enter Property Address

Step 4

Hit Enter to move to the next screen

Step 5

Enter all red required contact information

Step 6

Click Next

Step 7

Click Seller/Landlord

Step 8

Enter all red required contact information

Step 9

Click Save

Video Tutorial

How To Enter A Transaction

Branding & Advertising

As eXp Realty introduces itself to the real estate industry, it is important that we all work to communicate a clear and consistent eXp Realty identity. The Identity Manual establishes an easy to follow set of guidelines for the use of the eXp Realty name and logo trademarks.

Logo Download

eXp-Realty.png

Download the logo: PNG uncompressed / EPS vector

Hex: #19469d

Pantone Solid

Coated 7687 C

Hex: #00021a

Pantone Solid

Coated 5255 C

Hex: #f9a81a

Pantone Solid

Coated 130 C

Hex: #f5821f

Pantone Solid

Coated 716 C

Agent Attractionagent-owned.png

Grow your Revenue Share through attracting other agents into the company using these provided tools. Your personal careers website is located at yourname.exprealty.careers when you replace “yourname” with your first and last name. Careers websites are great for marketing and include a unique sponsor ID to ensure that applications generated through your website are attributed back to you.

eXp eXplained

Your guests are invited to attend an eXp eXplained Presentation is every Wednesday 10am PT/1pm ET. Guest should log in at least 15 minutes prior to ensure technical challenges can be resolved. Send and share the invite page to bring guests into the Cloud Campus. The presentation of the eXp eXplained slides lasts about an hour with Q&A.

Making It Rain

Making It Rain is a lead generation program delivering leads to agents at discounts to leads generated and sold by popular third-party platforms. Generate leads in your market for as little as $100/month without a contract, with the company facilitating lead generation campaigns on your behalf using paid advertising campaigns. The leads generated through Making It Rain will not be company leads and will not be subject to a lesser commission split. Sign up at the Making It Rain Program website.

Partners

Verizon

18% discount on wireless service and 25% discount on most accessories.

Existing Verizon customers or call 1-206-963-3125 to sign up.

Regus

Businessworld membership to over 3,000 locations in 900 cities.

Find an office location or contact Agent Services for member questions

Oakley Signs

Price match guarantee and fastest shipping terms in North America and Canada.

Shop online or call 1-800-373-5330

Kunversion

All-in-one lead generation and CRM dashboard.

Sign in with your eXp provided account.

RealSatisfied

Agent PRO account to start collecting success stories and client testimonials.

Sign in with your eXp provided account.

HMS Home Warranty

One of America’s leading home warranties for appliances & systems.

Visit HMS National online or call 1-703-587-0094

The CE Shop

Continuing education and licensing.

Visit the eXp.TheCEShop.com 

Breakthrough Broker

Free real estate marketing tools and templates.

Visit BreakthroughBroker.com and use Agent Engage ID “exprealty”

AM Open House

Open House app for iPhone, iPad and Android Devices

Visit AM Open House or search eXp Realty Open House on your mobile device

BombBomb Video Email

It’s finally easy for you to record, send + track video email.

Visit BombBomb/exp-realty/ for a free trial.

List of eXp Realty States & Provinces

#

State

Broker Name

Broker Email

1

Alabama

Brent Beavers

brent.beavers@exprealty.com 

2

Alaska

Frank Zellers

frank.zellers@exprealty.com 

3

Arizona

Jim Nuth

jim.nuth@exprealty.com 

4

Arkansas

David Dunlap

david.dunlap@exprealty.com 

5

California

Ray Marquez

ray.marquez@exprealty.com 

6

Colorado

Ray Sherman

ray.sherman@exprealty.com 

7

Connecticut

Ana Festa

ana.festa@exprealty.com 

8

Delaware

JT Takacs

jt.takacs@exprealty.com 

9

Florida

Randy Rand

randy.rand@exprealty.com 

10

Georgia

Ian Marshall
Alex Bonds

ian.marshall@exprealty.com  alex.bonds@exprealty.com

11

Hawaii

Randy Prothero

randy.prothero@exprealty.com 

12

Idaho

Robert Bass

bob.bass@exprealty.com 

13

Illinois

Patrick Lynch

patrick.lynch@exprealty.com 

14

Indiana

Vince Hopper

vince.hopper@exprealty.com 

15

Kansas

Char MacCallum

char.maccallum@exprealty.com 

16

Kentucky

Mary Anne Simmons

maryanne.simmons@exprealty.com 

17

Louisiana

Ricky Tucker

ricky.tucker@exprealty.com 

18

Maine

Patrick Keeler

patrick.keeler@exprealty.com 

19

Maryland

Chris Riley

chris.riley@exprealty.com 

20

Massachusetts

Chris Lefebvre

chris.lefebvre@exprealty.com 

21

Michigan

Cheryl Yost

cheryl.yost@exprealty.com 

22

Minnesota

Doug Herdahl

doug.herdahl@exprealty.com 

23

Missouri

Ryan Gattermeir

ryan.gattermeir@exprealty.com

24

Montana

Damian Forrester

damian.forrester@exprealty.com 

25

Nevada

Beth Ellyn Rosenthal

bethellyn.rosenthal@exprealty.com 

26

New Hampshire

Christine Tatro

christine.tatro@exprealty.com 

27

New Jersey

Jeanne Borgers

jeanne.borgers@exprealty.com 

28

New Mexico

Joe Schumerth

joe.schumerth@exprealty.com 

29

New York

Ana Festa

ana.festa@exprealty.com 

30

North Carolina

Tom Somerville

tom.somerville@exprealty.com 

31

Ohio

David Best

dbest@exprealty.com

32

Oklahoma

Darryl Baskin

darryl.baskin@exprealty.com 

32

Oregon

Debra Gisriel

debra.gisriel@exprealty.com 

34

Pennsylvania

John Tanney

john.tanney@exprealty.com

35

Rhode Island

Ana Festa

ana.festa@exprealty.com 

36

South Carolina

Jim Girard

jim.girard@exprealty.com 

37

Tennessee

Aleah Armstrong

aleah.armstrong@exprealty.com 

38

Texas

Ron Dunagan

ron.dunagan@exprealty.com 

39

Utah

Rick Southwick

rick.southwick@exprealty.com 

40

Virginia

David Harbour

david.harbour@exprealty.com 

41

Washington

Dale Kreiser

dale.kreiser@exprealty.com 

42

Wisconsin

Sheri White

sheri.white@exprealty.com 

43

Wyoming

Lonna Lamphere

lonna.lamphere@exprealty.com 

#

District

Broker Name

Broker Email

1

Washington D.C.

Chris Riley

chris.riley@exprealty.com 

#

Province

Broker Name

Broker Email

1

Alberta

Willie Ip

willie.ip@exprealty.ca 

Our Culture

At eXp Realty, our family of agents and brokers build their own businesses while establishing a direct ownership interest in the company as a shareholder and partner. The greatest asset of any real estate brokerage is the group of agents and brokers who are a part of it. In our view, those agents and brokers should be owners and at eXp Realty, they are.

eXp is attracting like-minded successful brokers and agents seeking to leverage technology while off-loading office walls, managing the office, training and support functions. Through the innovative use of technology, the company provides agents, teams of agents, and brokerage owners with opportunities for increased profitability, reduced risk, and greater levels of professional development while fostering an organizational culture that values collaboration, strength of community, and commitment to serving the consumer’s best interests.

eXp agents are not constrained by brick and mortar obligations, capital requirements or structure not central to broker, agent, buyer and seller needs. eXp seeks to take advantage of a world digitally connected in ways never thought possible and inspire its people to leverage the best technologies to be the service leader in the real estate industry.

Most notable among the technologies that the company employs, and one that distinguishes it from any of its competitors, is a 3D, fully-immersive, cloud campus complex which has meeting rooms, training centers, outdoor spaces, and in which the company’s management, staff, agents and brokers all work on a daily basis learning from, sharing with, transacting business with, and socializing with colleagues from across diverse geographies.

eXp agents are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals, all while establishing a direct ownership interest in eXp Realty as a shareholder and partner.


[1] In no event shall the number of shares increase in the event Agent Count falls below a previously achieved agent count benchmark unless authorized by the Board of Directors in a separate resolution.

[2] Upon reaching an Agent Count threshold number, the share award totals in place immediately prior to the achievement shall remain in effect for the balance of the calendar month in which the Agent Count achievement was reached.

[3] Vesting Requirement for 1st transaction award - Agent must remain with the Company in good standing for a period of 3 years from date of Company Board resolution acknowledging the achievement and eligibility.

[4] Vesting Requirement for Capping award - Capping agent must remain with the Company in good standing for a period of 3 years from date of Company Board resolution acknowledging the achievement and eligibility.

[5] Vesting requirement for attraction award - the sponsoring agent and the agent who joins both remain in good standing with the Company for a period of 3 years from the date of the Company Board resolution acknowledging the achievement and eligibility.