Creative Commons (BY NC SA) licence granted by the authors. First published on April 22, 2014

Last on March 22, 2015. Please keep us updated if you adopt this model and make improvements.

By Tiberius Brastaviceanu,  add your name here

Content on this document is Creative Commons (BY NC SA). Only SENSORICA logo is copyright

Rules about the use of SENSORICA brand


This document explains the rules relates to the use of SENSORICA brand.


What is your interest?

  1. Only read the rules: go directly to the Rules and Procedures section.
  2. Understand the context, read the Introduction.
  3. Contribute to the development of this new rule read everything and start editing. This is a co-creative  document. Please follow Content rules

Rules and procedures

Introduction

Definitions

SENSORICA brand

Brand

Affiliate

Exchange Firms

Use of brand

Registries

Specific rules

Acquisition of new resources

Crowdfunding Proposed Procedure

Grant proposed procedure

Selling of products

During communications

Using the brand in an event under the banner SENSORICA

Public associations with SENSORICA

Infrastructure

Add other cases...

Rationale behind these rules and procedures

Other ideas

With respect to the case of association

Procedure to modify these rules

Procedure for creating new rules

Rules and procedures

NOTE: in order to reduce complexity and make processes more dynamic we can decide on a few levels of importance, related to the scope of use of the brand. I propose 3 levels, but this is up for discussion.

Impact of use of SENSORICA brand

Important use

Extensive definition - by examples: commercializations of products, acquisition of resources, add others

Intensive definition: please help provide a definition

Moderate impact use

Extensive definition - by examples: deliver an important presentation in a conference, add others

Intensive definition: please help provide a definition

Low impact use

Extensive definition - by examples: communications, small presentations,  add others

Intensive definition: please help provide a definition

Introduction

Define the roles for the use of the SENSORICA brand.

What is SENSORICA?

Definitions

SENSORICA brand

What does the SENSORICA brand communicate? please help!!!

Brand is a signifier for a group, a project, a purpose, a culture...and more. At a basic level in representing OVN, brand name is like a tag for outputs including products and messages. It is an important proxy for collective reputation of the network. As such, it is important to utilize with care and precision.

Historically, people have associated SENSORICA with fairness (with respect to sharing of benefits), openness, transparency, individual opportunity, sharing and helping each others.

Brand

Wikipedia definition

Brand page on OVN wiki

Affiliate

open OVN wiki page 

Exchange Firms

open OVN wiki page

Use of brand

By using the brand we mean:

        a) talking about the network (from perspective of an individual, either inside or outside)

        b) communicating for the network, in a limited and positive way (like promo materials)

        c) endorsing a product or service as an offering of the network

        d) putting the network in an explicit stance or relationship

Registries

Specific rules

Acquisition of new resources

Impact: Important use

Affiliates of SENSORICA or any other entity (individual or organization) that is not considered as an affiliate can find themselves in a situation where they need to use the SENSORICA brand to acquire Resources for the SENSORICA OVN, but not exclusively for the SENSORICA OVN (as in a joint process with other entities).

By Resources we mean physical resources like tools, equipment, a new lab or office space, funding (as in grants and crowdfunding) or non-physical, like a website, a forum, etc.

By using the brand we mean placing the SENSORICA logo and name on communication materials (documents, presentations, website or other virtual tools) used in these initiatives, or by using language describing the SENSORICA OVN.

Crowdfunding Proposed Procedure 

[remixed from Grant procedure]

  1. Space - Create a shared main document where you provide all the relevant information about the initiative. This is also the main working space for this initiative, also containing the grant proposal itself. It is important to make this document available to ALL SENSORICA affiliates, at least with commenting rights, if not editing rights.  
  2. Surface - Announce to the entire SENSORICA community the initiative and provide a link to the already established working space - point 1. Use SENSORICA’s main communication channel sensorica@googlegroups.com to do the announcement. Use the following subject line “NEW CROWDFUNDING CAMPAIGN!”.
  3. Feedback - You need to allow SENSORICA affiliates at least one full week to react after surfacing your initiative.
  1. If someone disagrees with the use of the SENSORICA brand in this particular case you need to generate a discussion and embark on consensus building.
  1. Lazy democracy can be used to establish if the initiative can go ahead or not. If the community decides not to approve the initiators cannot use the SENSORICA brand. They can still go ahead with the initiative as an independent endeavor. You can use Loomio.
  1. If no one opposed the measure go ahead with it.
  1. Enter the initiative into the Legit registry of SENSORICA
  2. Formal relation - You need to formalize a relation with SENSORICA’s custodian. You have two choices.
  1. Present to the Custodian the Governance doc for this initiative
  2. Present to the custodian how the funds will be allocated, and provide trigger mechanisms for releasing the funds.
  3. See the Custodian’s internal policy. You need to sign an agreement.

Optional

Decide if those involved share a % from the funds generated, and produce a Value Equation doc to split it. You can use the SNESORICA’s NRP-VAS for process planning and management, and for logging everyones contribution.

Historical cases

Grant proposed procedure

Any SENSORICA affiliate or group of affiliates can initiate a grant proposal using the SENSORICA brand, only if the following procedure is strictly respected AND if the funds will be use in a way to benefit the network, not only the initiators.

  1. Space - Create a shared document where you provide all the relevant information about the initiative. This is also the main working space for this initiative, also containing the grant proposal itself. It is important to make this document available to ALL SENSORICA affiliates, at least with commenting rights, if not editing rights.  
  2. Surface - Announce to the entire SENSORICA community the initiative and provide a link to the already established working space - point 1. Use SENSORICA’s main communication channel sensorica@googlegroups.com to do the announcement. Use the following subject line “NEW GRANT APPLICATION!”.
  3. Feedback - You need to allow SENSORICA affiliates at least one full week to react after surfacing your initiative.
  1. If someone disagrees with the use of the SENSORICA brand in this particular case you need to generate a discussion and embark on consensus building.
  1. Lazy democracy can be used to establish if the initiative can go ahead or not. If the community decides not to approve the initiators cannot use the SENSORICA brand. They can still go ahead with the initiative as an independent endeavor.
  1. If no one opposed the measure go ahead with it.
  1. Enter the initiative into the Legit registry of SENSORICA.
  2. Formal relation - You need to formalize a relation with SENSORICA’s custodian. You have two choices.
  1. As an employee of SENSORICA’s Custodian (ACES/CAKE). You need to be highred by the Custodian’s administrators and respond to their authority.
  2. As a sponsored project, see the Custodian’s internal policy. You need to sign an agreement. In this case, you have more autonomy.

For more, see Grant writing methodology

Historical cases

Up to the end of 2013 all the grant applications were done in the mane of Tactus Scientific Inc. These initiatives were mainly driven by Francois and Tibi. There was no formal methodology involved, but the activity was well-communicated to the entire network.

In the beginning of 2015 Abran, Tibi and Steve started to formalize grant proposal writing, by putting in place a methodology. A few weeks later, Tibi, Alice and Bruce started working on A Go proposal and adopted a more cautious approach to the use of SENSORICA’s brand in grant applications, in tune with other rules around the use of the brand. The idea was to avoid an event where someone can use the SENSORICA brand for a grant application without anyone knowing, and to divert funding elsewhere, effectively parasitizing the community and potentially damaging the image of SENSORICA.  

Selling of products

Affiliates of SENSORICA can form Exchange Firms (open definition) to distribute or market products designed and produced by the SENSORICA OVN, but not exclusively (as in selling products that have nothing to do with the SENSORICA OVN).

Moreover, any established commercial entity can commercialize Products produced by the SENSORICA OVN.

By Products produced by the SENSORICA OVN we mean any tangible and transferable value produced by affiliates of the SENSORICA OVN, using the value accounting system, using SENSORICA commons and pool of shareables non exclusively (other resources can be remixed too) and respecting the Product design philosophy. 

By using the SENSORICA brand we mean to print the SENSORICA logo on the Product itself, on the packaging, to put the logo on documents, presentations, web sites (or other virtual spaces), or to use language describing the SENSORICA OVN.

Co-branding is also a possibility, where the SENSORICA brand is used in conjunction with the Exchange Firm’s own brand.

Historical cases

Tactus Scientific Inc. is an Exchange Firm created to distribute the scientific instruments line of products designed and produced by the SENSORICA OVN.

Using the Sensorica brand in searching for contracts [NEW]

Sensorica affiliates are free to engage in any parallel economic activity outside of the OVN. When searching for service contracts as individuals, if they use the Sensorica brand and if their services are related to SENSORICA’s activities they need to be transparent to the network and respect the rules related to services. Open document with governance for services

During communications

Affiliates of SENSORICA are often called to make presentations about the SENSORICA OVN and therefore they need to use the SENSORICA logo, mane and language that describes the SENSORICA OVN.

Historical cases

The TEDx presentation

The OuiShare presentation

Proposed procedure 

Using the brand in an event under the banner SENSORICA

Follow the (S) HELP - How to organize an event.

The event must be put into the event registry and communicated to SENSORICA in advance. If someone blocks the event a negotiation takes place.

Public associations with SENSORICA

People produce content about SENSORICA to be distributed online or offline, or discuss with other people in person during events, lab visits, etc., and associate themselves with SENSORICA to a certain degree with the community. If the association is not properly made, the message can mislead the receiver of the information, which can form a wrong idea about the form of representation, individual involvement, personal responsibility, etc.  

Historical cases

Yasir, who is not a SENSORICA affiliate anymore, presenting the SENSORICA lab and associating himself to SENSORICA and SENSORICA assets by using expressions like “we have this...”, “we do that...”. Case pointed out by Tibi to the community in June 2014.

Other cases of false or exaggerated association have been observed. People exaggerate about their degree of affiliation or their influence within the community in order to make their presence worth more.

Infrastructure

SENSORICA affiliates use different online services to communicate, store data, share content and code, … Accounts to these services need to be reported to the community as soon as they are created. In order for them to become legit accounts, they need to be recorded in our legit registry. The custodian of an account needs to sign the SENSORICA Virtual Infrastructure Agreement.

Historical cases

Matthieu, who is not a SENSORICA affiliate anymore (see reputation case), creating LinkedIn SENSORICA page. This account is still not regulated by the community.

Add other cases...

Rationale behind these rules and procedures

 

Other ideas

With respect to the case of association

Proposed solutions to the problem

[Tibi]

We are an open network and people can, and will, say whatever they want. No one can police this, and putting rules in place is useless, because they can never be enforced. One idea would be to make it more visible who is active and who is not active in SENSORICA. Bob and I already had some exchanges around this. Coincidentally, today I was working on a way to extract data from VAS and deploy it to profile pages - see issue on github and some design ideas.Active affiliate would mean someone who has logged something within a given period of time. After this period of time someone would be marked as non-active affiliate. Non-active affiliates can activate themselves by starting to log again. Perhaps we need to put a threshold there too since logging 1sec or 1$ seems unreasonable.

[Lynn]

A few very clear and attractive signs in the Sensorica lab:

Basically whatever would be useful for any people coming into the lab for whatever reason to know, whether the person is a potential investor in somebody's private enterprise or an intern.

Most people won't see info on the website, especially at that depth.  (Sometimes low tech is more effective.)

[Bob]

Another possible sign could list the known organizations that are using the lab, and their operating principles and differences, so people would understand that Sensorica's name (and equipment) should not be used in ways that violate Sensorica's principles.

[Kurt]

That (visible signage and asset tags) is an excellent idea.

I will leave the governance question open right now, but it would seem that governance of the use of the brand can and should be sorted out.  While I agree with Tibi that enforcement may be impossible, this does not mean you should not bother making clear the rules and the governance basis of those rules (establishing the legitimacy of the rules as a social contract).

Having the rules are the basis of censure, if only reputational censure.  The rules are also then clear and available to third parties, who can assess whether the person in front of them has the rights to make the claims they are making, and whether they should trust them as a result.

[Frederic]

I definitely agree that there should be clear signs. YOUR lab is YOUR show-room.... you should have big posters and signs showing what SENSORICA is, what you do, what you have.....

As for the "active" or "inactive" status, that is a bit tricky, most specially in an open network. My case is (I believe) a good example... I have not logged any time over almost the last year or so.... so would that make me "inactive"??? I would be a bit unhappy...

Procedure to modify these rules

NOTE: before doing anything, read the Introduction, History and Rationale behind the rules and Procedures sections. Make sure you are not proposing something that has already been considered in the past.

Only active SENSORICA affiliates can change rules. See organizational structure.

To modify these rules contact the SENSORICA affiliates by using SENSORICA’s main communication channel Sensorica@googlegroups.com  to propose your changes. Your message should have the following subject: IMPORTANT - governance - change of rules!

Have a discussion on the rules and try to reach a consensus. You can use Loomio for consensus building. If a consensus is reached, apply lazy democracy to institute the rules: create a form, send it to everyone using the same communication channel, the SENSORICA’s main communication channel Sensorica@googlegroups.com  and invite everyone to vote. You can place this decision on SENSORICA’s decision making page. Decisions are also listed on the Working space page. If a consensus is not reached, submit the different versions of the rule to a vote using lazy democracy as described above. Majority wins.


Procedure for creating new rules

NOTE: New rules are proposed and created only in response to problems. You need to present a pattern of problems or to justify the proposition of new rules based on a pattern that can lead to problems in the future.

Only active SENSORICA affiliates can create new rules. See organizational structure.

Use the (S) New rules document - Template to create the space for the new rules. Do not use directly the template, make a copy and place it in ...GOVERNANCE/NORMATIVE SYSTEM folder. Contact the SENSORICA affiliates by using SENSORICA’s main communication channel Sensorica@googlegroups.com  to propose your new rule. Your message should have the following subject: IMPORTANT - governance - new rule!