Creative Commons (BY NC SA) licence granted by the authors. First published on April 22, 2014
Last on March 22, 2015. Please keep us updated if you adopt this model and make improvements.
By Tiberius Brastaviceanu, add your name here
Content on this document is Creative Commons (BY NC SA). Only SENSORICA logo is copyright
Rules about the use of SENSORICA brand
This document explains the rules relates to the use of SENSORICA brand.
What is your interest?
NOTE: in order to reduce complexity and make processes more dynamic we can decide on a few levels of importance, related to the scope of use of the brand. I propose 3 levels, but this is up for discussion.
Impact of use of SENSORICA brand
Extensive definition - by examples: commercializations of products, acquisition of resources, add others
Intensive definition: please help provide a definition
Moderate impact use
Extensive definition - by examples: deliver an important presentation in a conference, add others
Intensive definition: please help provide a definition
Low impact use
Extensive definition - by examples: communications, small presentations, add others
Intensive definition: please help provide a definition
Define the roles for the use of the SENSORICA brand.
What does the SENSORICA brand communicate? please help!!!
Brand is a signifier for a group, a project, a purpose, a culture...and more. At a basic level in representing OVN, brand name is like a tag for outputs including products and messages. It is an important proxy for collective reputation of the network. As such, it is important to utilize with care and precision.
Historically, people have associated SENSORICA with fairness (with respect to sharing of benefits), openness, transparency, individual opportunity, sharing and helping each others.
By using the brand we mean:
a) talking about the network (from perspective of an individual, either inside or outside)
b) communicating for the network, in a limited and positive way (like promo materials)
c) endorsing a product or service as an offering of the network
d) putting the network in an explicit stance or relationship
Impact: Important use
Affiliates of SENSORICA or any other entity (individual or organization) that is not considered as an affiliate can find themselves in a situation where they need to use the SENSORICA brand to acquire Resources for the SENSORICA OVN, but not exclusively for the SENSORICA OVN (as in a joint process with other entities).
By Resources we mean physical resources like tools, equipment, a new lab or office space, funding (as in grants and crowdfunding) or non-physical, like a website, a forum, etc.
By using the brand we mean placing the SENSORICA logo and name on communication materials (documents, presentations, website or other virtual tools) used in these initiatives, or by using language describing the SENSORICA OVN.
[remixed from Grant procedure]
Decide if those involved share a % from the funds generated, and produce a Value Equation doc to split it. You can use the SNESORICA’s NRP-VAS for process planning and management, and for logging everyones contribution.
Any SENSORICA affiliate or group of affiliates can initiate a grant proposal using the SENSORICA brand, only if the following procedure is strictly respected AND if the funds will be use in a way to benefit the network, not only the initiators.
For more, see Grant writing methodology
Up to the end of 2013 all the grant applications were done in the mane of Tactus Scientific Inc. These initiatives were mainly driven by Francois and Tibi. There was no formal methodology involved, but the activity was well-communicated to the entire network.
In the beginning of 2015 Abran, Tibi and Steve started to formalize grant proposal writing, by putting in place a methodology. A few weeks later, Tibi, Alice and Bruce started working on A Go proposal and adopted a more cautious approach to the use of SENSORICA’s brand in grant applications, in tune with other rules around the use of the brand. The idea was to avoid an event where someone can use the SENSORICA brand for a grant application without anyone knowing, and to divert funding elsewhere, effectively parasitizing the community and potentially damaging the image of SENSORICA.
Affiliates of SENSORICA can form Exchange Firms (open definition) to distribute or market products designed and produced by the SENSORICA OVN, but not exclusively (as in selling products that have nothing to do with the SENSORICA OVN).
Moreover, any established commercial entity can commercialize Products produced by the SENSORICA OVN.
By Products produced by the SENSORICA OVN we mean any tangible and transferable value produced by affiliates of the SENSORICA OVN, using the value accounting system, using SENSORICA commons and pool of shareables non exclusively (other resources can be remixed too) and respecting the Product design philosophy.
By using the SENSORICA brand we mean to print the SENSORICA logo on the Product itself, on the packaging, to put the logo on documents, presentations, web sites (or other virtual spaces), or to use language describing the SENSORICA OVN.
Co-branding is also a possibility, where the SENSORICA brand is used in conjunction with the Exchange Firm’s own brand.
Tactus Scientific Inc. is an Exchange Firm created to distribute the scientific instruments line of products designed and produced by the SENSORICA OVN.
Affiliates of SENSORICA are often called to make presentations about the SENSORICA OVN and therefore they need to use the SENSORICA logo, mane and language that describes the SENSORICA OVN.
Follow the (S) HELP - How to organize an event.
The event must be put into the event registry and communicated to SENSORICA in advance. If someone blocks the event a negotiation takes place.
People produce content about SENSORICA to be distributed online or offline, or discuss with other people in person during events, lab visits, etc., and associate themselves with SENSORICA to a certain degree with the community. If the association is not properly made, the message can mislead the receiver of the information, which can form a wrong idea about the form of representation, individual involvement, personal responsibility, etc.
Yasir, who is not a SENSORICA affiliate anymore, presenting the SENSORICA lab and associating himself to SENSORICA and SENSORICA assets by using expressions like “we have this...”, “we do that...”. Case pointed out by Tibi to the community in June 2014.
Other cases of false or exaggerated association have been observed. People exaggerate about their degree of affiliation or their influence within the community in order to make their presence worth more.
SENSORICA affiliates use different online services to communicate, store data, share content and code, … Accounts to these services need to be reported to the community as soon as they are created. In order for them to become legit accounts, they need to be recorded in our legit registry. The custodian of an account needs to sign the SENSORICA Virtual Infrastructure Agreement.
Matthieu, who is not a SENSORICA affiliate anymore (see reputation case), creating LinkedIn SENSORICA page. This account is still not regulated by the community.
Proposed solutions to the problem
We are an open network and people can, and will, say whatever they want. No one can police this, and putting rules in place is useless, because they can never be enforced. One idea would be to make it more visible who is active and who is not active in SENSORICA. Bob and I already had some exchanges around this. Coincidentally, today I was working on a way to extract data from VAS and deploy it to profile pages - see issue on github and some design ideas.Active affiliate would mean someone who has logged something within a given period of time. After this period of time someone would be marked as non-active affiliate. Non-active affiliates can activate themselves by starting to log again. Perhaps we need to put a threshold there too since logging 1sec or 1$ seems unreasonable.
A few very clear and attractive signs in the Sensorica lab:
Basically whatever would be useful for any people coming into the lab for whatever reason to know, whether the person is a potential investor in somebody's private enterprise or an intern.
Most people won't see info on the website, especially at that depth. (Sometimes low tech is more effective.)
Another possible sign could list the known organizations that are using the lab, and their operating principles and differences, so people would understand that Sensorica's name (and equipment) should not be used in ways that violate Sensorica's principles.
That (visible signage and asset tags) is an excellent idea.
I will leave the governance question open right now, but it would seem that governance of the use of the brand can and should be sorted out. While I agree with Tibi that enforcement may be impossible, this does not mean you should not bother making clear the rules and the governance basis of those rules (establishing the legitimacy of the rules as a social contract).
Having the rules are the basis of censure, if only reputational censure. The rules are also then clear and available to third parties, who can assess whether the person in front of them has the rights to make the claims they are making, and whether they should trust them as a result.
I definitely agree that there should be clear signs. YOUR lab is YOUR show-room.... you should have big posters and signs showing what SENSORICA is, what you do, what you have.....
As for the "active" or "inactive" status, that is a bit tricky, most specially in an open network. My case is (I believe) a good example... I have not logged any time over almost the last year or so.... so would that make me "inactive"??? I would be a bit unhappy...
NOTE: before doing anything, read the Introduction, History and Rationale behind the rules and Procedures sections. Make sure you are not proposing something that has already been considered in the past.
Only active SENSORICA affiliates can change rules. See organizational structure.
To modify these rules contact the SENSORICA affiliates by using SENSORICA’s main communication channel Sensorica@googlegroups.com to propose your changes. Your message should have the following subject: IMPORTANT - governance - change of rules!
Have a discussion on the rules and try to reach a consensus. You can use Loomio for consensus building. If a consensus is reached, apply lazy democracy to institute the rules: create a form, send it to everyone using the same communication channel, the SENSORICA’s main communication channel Sensorica@googlegroups.com and invite everyone to vote. You can place this decision on SENSORICA’s decision making page. Decisions are also listed on the Working space page. If a consensus is not reached, submit the different versions of the rule to a vote using lazy democracy as described above. Majority wins.
NOTE: New rules are proposed and created only in response to problems. You need to present a pattern of problems or to justify the proposition of new rules based on a pattern that can lead to problems in the future.
Only active SENSORICA affiliates can create new rules. See organizational structure.
Use the (S) New rules document - Template to create the space for the new rules. Do not use directly the template, make a copy and place it in ...GOVERNANCE/NORMATIVE SYSTEM folder. Contact the SENSORICA affiliates by using SENSORICA’s main communication channel Sensorica@googlegroups.com to propose your new rule. Your message should have the following subject: IMPORTANT - governance - new rule!