Article 1: 40 Ideas For Promoting And Marketing A Concert by Alexis Malatino

L: Set up a street team. Send them to bars, clubs, and retail stores. Do not allow any flyers to be put on cars.

I: thoroughly market and promote. Why shouldn't flyers be put on cars?

L: if you are promoting a national act, add a local band to the lineup.

I: learn to appeal to your audience in a way that is fun, but also makes money.

L: find out if the band supports a specific cause.

I: this will help sell tickets to people who also support that cause

L: do radio giveaways.

I: Facebook giveaways are also popular nowadays.

L: exit-flier at similar genre shows in the area.

I: for medium scale concerts, I think this is how they become successful.

L: if the band plays a certain model of instrument, see if that company will help promote.

I: this would not only help your concert, but also help the sales of their instrument, which is a plus.

L: start an event on Facebook.

I: social media is really on the rise so that will generate a larger outcome.

L: buy tv spots for the concert on cable.

I: that will only work for larger scale events where a lot of money can be spent.

L: try to make higher priced VIP tickets available.

I: again, that wouldn't work for all venues, so know your limits.

Article 2: 4 P's of Marketing & Promotion by Katie Reilly

L: a concert promoter could be one person at a small venue or a huge organization like Live Nation.

I: live nation is the biggest in the world right now.

L: when youre selling a concert, you're really selling an experience, not just a ticket.

I: I think this is a really powerful statement becaus it's so true. Promoters are losing that nowadays and are just thinking about money.

L: factors such as who the band is and venue searing affect how much people will pay.

I: if you try to over charge people, chances are they just won't come to the show.

L: profit really depends on how much you charge the artist.

I: learning to negotiate is a major part of concert production.

L: place refers to where people can buy your tickets.

I: online purchasing is most popular now. The glass house record store is one of few actual locations where tickets are still sold in person.

Article 3: 12 Ways to Market Your Event With Social Media

L: social media can be an inexpensive way to turn a gathering into a recurring event.

I: it may be cheap, but it's extremely effective.

L: the trick is to know which social medial tools to use and when to use them.

I: you wouldn't use MySpace anymore. And twitter isn't appropriate for fancy events.

L: the first step is to make people aware of your event.

I: this is the step before flyers, so tell your friends and have them tell their friends.

L: for encouragement, sweeten the deal with a free pass, door prize, or other giveaway.

I: this definitely helps. I think the bet deal is a door discount.

L: if your event is large enough, make its own twitter account.

I: it should always have its own account. If you use your own, it doesn't look as professional.

L: mix up the tweets.

I: if it's the same thing all the time, people will just get annoyed and unfollow you.

L: create a Facebook event.

I: this is really popular and causes a lot of hype because people can see if their friends are going.