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Content Analysis
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Music Video Form - Analyse the content of music videos from a range of genres

  Watch a range of music videos and use this sheet to consider the media form: duration, content, edit, audience appeal, sense of subject matter & inter textual references.

Band / Song

Duration (time)

Content Ratio

Narrative : Performance

Apparent Genres

Key MeS

Impact/appeal - edgy, comic, emotional

Subject matter (Themes) + Intertextual References?

Type of narrative

Mumford and sons- Lover of the light

5:54

100

0

Folk/ Alternative Rock

Blind man walking stick.

Deer.

Fitted suit.- professional

Abandoned house

Emotional

Journey of a blind man into the light is appealing as it is lighthearted.

Freedom

Blindness is not stopping him having freedom.

Focus on nature.

Amplified

Beyonce- Single Ladies

3:18

0

100

Pop

Provocative clothing

Plain, empty room

Dancing.

Dramatic makeup & hair.

Lighthearted

Fun

Empowering for women who want more from a relationship. Tells women to make sure they get what they want.

Disjunctive

Red Hot Chilli Peppers- Can’t Stop

4:37

40

60

Rock

Black clothing

Tube

Personality

High key Lighting

Acting quite random and peculiar

Random props- for example bins, lights and chairs

Comic

Random

Fun

Very random, we are trying to discover some sort of narrative in the video- Makes us watch it again to try and discover this. Brings more publicity to the music video which creates revenue.

Disjunctive

Ben Howard- Keep your head up

3:54

100

0

Folk

Farm

Casual Clothes

High key lighting

Outdoors

Bubbles

Fun

Youthful

Freedom

Friendship

Happiness

Full of happiness and adventure. They are just ordinary people who are making the most out of the little they have. Creating their own fun- makes us connect with them.

Amplified

Nickelback- Lullaby

3:44

50

50

Pop Rock

Hospital

Uniforms

House environment

Low key lighting

Dark clothing

Band set up

Instruments

Sad

Emotional

Heartbreaking

Change in emotion- happy at end.

Shows the impact of what could be the effects of a loved one dying (especially through childbirth). However also signifies that in the end, everything will be alright and happiness will return.

Illustrative

One Direction- What Makes You Beautiful

3:27

50

50

Pop

Beach

Ball

Car

Bonfire

Fun

Youthful

Happy

Lighthearted

Fun

Disjunctive

Robyn Sherwell- Islander

3:02

70

30

Indie

Simple

Outside- connection to island

In casual clothes

High key lighting

Beach/sea- represents island

Similarities in little and older girl

Adventurous

Freedom

Youthful

Happiness

Lighthearted

Packed with adventure, perhaps showing how good an island is for a child. Perhaps the person has lived here all their life and therefore its showing how good the island is for the old and young. The island is seen as a safe place and so the child has a lot of freedom.

Amplified