Music Video Form - Analyse the content of music videos from a range of genres
Watch a range of music videos and use this sheet to consider the media form: duration, content, edit, audience appeal, sense of subject matter & inter textual references.
Band / Song | Duration (time) | Content Ratio Narrative : Performance | Apparent Genres | Key MeS | Impact/appeal - edgy, comic, emotional | Subject matter (Themes) + Intertextual References? | Type of narrative | |
Mumford and sons- Lover of the light | 5:54 | 100 | 0 | Folk/ Alternative Rock | Blind man walking stick. Deer. Fitted suit.- professional Abandoned house | Emotional Journey of a blind man into the light is appealing as it is lighthearted. Freedom | Blindness is not stopping him having freedom. Focus on nature. | Amplified |
Beyonce- Single Ladies | 3:18 | 0 | 100 | Pop | Provocative clothing Plain, empty room Dancing. Dramatic makeup & hair. | Lighthearted Fun | Empowering for women who want more from a relationship. Tells women to make sure they get what they want. | Disjunctive |
Red Hot Chilli Peppers- Can’t Stop | 4:37 | 40 | 60 | Rock | Black clothing Tube Personality High key Lighting Acting quite random and peculiar Random props- for example bins, lights and chairs | Comic Random Fun | Very random, we are trying to discover some sort of narrative in the video- Makes us watch it again to try and discover this. Brings more publicity to the music video which creates revenue. | Disjunctive |
Ben Howard- Keep your head up | 3:54 | 100 | 0 | Folk | Farm Casual Clothes High key lighting Outdoors Bubbles | Fun Youthful Freedom Friendship Happiness | Full of happiness and adventure. They are just ordinary people who are making the most out of the little they have. Creating their own fun- makes us connect with them. | Amplified |
Nickelback- Lullaby | 3:44 | 50 | 50 | Pop Rock | Hospital Uniforms House environment Low key lighting Dark clothing Band set up Instruments | Sad Emotional Heartbreaking Change in emotion- happy at end. | Shows the impact of what could be the effects of a loved one dying (especially through childbirth). However also signifies that in the end, everything will be alright and happiness will return. | Illustrative |
One Direction- What Makes You Beautiful | 3:27 | 50 | 50 | Pop | Beach Ball Car Bonfire | Fun Youthful Happy | Lighthearted Fun | Disjunctive |
Robyn Sherwell- Islander | 3:02 | 70 | 30 | Indie | Simple Outside- connection to island In casual clothes High key lighting Beach/sea- represents island Similarities in little and older girl | Adventurous Freedom Youthful Happiness Lighthearted | Packed with adventure, perhaps showing how good an island is for a child. Perhaps the person has lived here all their life and therefore its showing how good the island is for the old and young. The island is seen as a safe place and so the child has a lot of freedom. | Amplified |