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Dr Andy Hopkirk, Head of Research, Socitm

“Change that creates a new dimension of performance”

Purposeful innovation can be taught.. your imperative is to ask, listen and learn.

Socitm, we want to be innovative and do new things:

Ian Singleton, Socitm

Socitm Platform for Research: New ways of working, an agile platform to try out new ideas.

Benchmarking for ICT is in it’s 2nd year. Join!

More stuff coming!

Socitm operates an innovation platform supported by BIS. You can now create your own community - invitations will be going out soon!

http://www.innovation.socitm.net

Tonnes of features to play around usefullink@socitm.net to contribute.

New Insight report out now.

East Riding of Yorkshire

Amanda Wilde, Customer Strategy and Digital Services Manager

Population of 340k, 21% over 65 years old, 1000 square miles.

Innovation, seen in two ways:

Transformational Change

Small scale: maximising value: Examples: Velcro,

Mobile web and how it’s developing. Modern life ‘Alone Together’.

Why is mobile growing? 24/7 access. Ex: Parents can view school information as soon as they wake up, people can search symptoms before going to the doctors. Wi-Fi is widely available. The amount of connected devices are growing.

7/10 people in the UK own a smartphone. 60Million in the UK.

2.7 hours per day on mobile. More time than spent eating!

Mobile exceeds desktop between 5pm & 10pm.

Mobile in East Riding, huge growth in the past couple of years.

What did we do? Corporate wide approach to mobile.

Mobile website, native app, responsive design?? Choice is dependent on your specific needs

Responsive Design: One website, one set of content, works on all devices - content scales, could be developed in house, single URL.

Content transformation was needed to move to a responsive design.

We did lots of device testing, seeing how different users use each device.

User testing was key. What does the user need? Observe the user journey and track success

Feedback was used to build and iterate.

2017 7% mobile

2013 33% mobile traffic

2014, responsive design launched:  50+% mobile traffic

Understand what delivers results.

Popular results:

• Search is key for mobile
• 01:18 is the average time spent viewing the website
• Access is more popular in the morning and evening
• Most popular device is iOS devices

If it works well on a mobile, it should work well on all mobile devices.

Mobile first. Design from the mobile backwards (a facebook approach?). Its much easier to expand mobile to desktop rather than the other way around.

Referrals are growing from social platforms.

When using mobile first

• Know your user
• Content prioritisation
• Corporate approach
• Specialised content needs extract consideration

How can your service be improved for residents using mobile web?

Barnardo’s

Tom Rees, Assistant Director Information Services

Volunteer Recording Case Study

The size of Barnardo’s often surprises people. We work with over 200k children, 3k support services offering a range.

Volunteers can provide individual or group support.

We need to record interactions data and we need to manage this in a sensitive way.

Current Access:

• Full: Giving volunteers requires lots of training along with managing the churn
• Extranet:

• Manual:
• Encrypted Email

We needed a solution that met all of our business needs. Six key areas that none of the old solutions met

Solution:

We needed an in-browser solution.

New Process

• Workspace setup for each service
• manager invites volunteers
• Volunteer sets up account and records interaction with service user

The new service is secure, accessible, usable and scalable.

The benefits are that staff can review the data that’s incoming to ensure it’s of an agreed quality level, staff can access the IT from wherever they are.

5 Top Tips

• Business Relationships are key: If you don’t understand the business, how can you support it?
• Local Ownership: Give users your expectations
• Supplier Roadmap: Speak to your suppliers, they may have the solution you’re looking for that you can help shape as a product.
• Innovation, doing small things that make a big difference
• 80/20 rule

A story about life, risk, experience and digital

Stacey Perry, Managing Director & Mel Ross, Director, Adapt2Digital  

“Digital” The ongoing potential created when audience and potential collide.

The methods used by leaders in industry should be shared with public sector

Engage

Innovate

Adapt

We formulated our method to help clients adapt to digital.

Digital by it’s very definition means ongoing.

We believe a fundamental shift is needed: Digitally Adaptive.

How can you do this?

Adapt2Digital: a software led service that helps business assess their digital readiness.

Audience Focused

Business Wide

Digital Engagement Map (DEM) shows your adaptiveness against our framework.

#digitallyadaptive