Ed Murrieta 

Visionary editor and content creator pursuing media opportunities 

VITALS

edmurrieta@gmail.com

@edmurrieta

JOURNALISM EXPERIENCE 

Cannabis Journalist & Producer

Producer, PotAppetit.com. Contributing Journalist, The San Francisco Chronicle, The Cannabist, Smell the Truth, High Times, and the Sacramento Bee. (2010-present)

Newspaper and Online Editor & Reporter

Food & Restaurant Columnist, Sacramento Business Journal. Restaurant Critic and Features Reporter, Tacoma News Tribune. Baking Columnist, Contra Costa Times. Online Editor, San Francisco Examiner.  Copy Desk Chief, Wired.com. Food Editor, Santa Barbara News-Press. Copy Editor, Features Writer, Sports Reporter, Sacramento Bee. Intern, Point Reyes Light. (1985-2014)

MULTIMEDIA & VIDEO EXPERIENCE 

Sacramento Convention & Visitors Bureau — Creator 

Produced editorial, video and interactive map content promoting SCVB’s Farm-to-Fork Capital of America marketing campaign. (2013)

South Sound Eats  Executive Producer 

Conceived and produced food lifestyles website. Produced Tacoma Symphony Orchestra’s black-tie farm-to-table fundraiser dinner. (2008-2010)

Grace Cathedral San Francisco Producer

Produced website and multimedia content, including streaming audio and video for Episcopal church’s media ministry. (1999-2000)

Hello Network — Producer

Produced live video webcasts, including a live reading featuring poet Maya Angelou and a fundraiser for adult entertainer Annie Sprinkle.  (1999-2000)

CANNABIS EDIBLES EXPERIENCE 

CannAppinate — Founder

Conceived and developing mobile app to crowdsource user data and track efficacy of cannabis edibles on individual consumers.  (2015-2016)

Edibles Recipe Developer — Freelance Consultant

Two recipes published in The Official High Times Cannabis Cookbook.  (2012)

COMMUNITY

Pierce County AIDS Foundation — Board Member

Represented the foundation in public, on radio and on television to promote its  Dining Out for Life event.  (2009-2010)

BACKGROUND

Cannabis

Food

Lifestyles

Technology

Pop Culture

Sports

SKILLS

Digital Publishing

Content Development

Content Management

Line Editing

Copy Editing

Broadcast Scripting

On-Air Presence

Live Event Production

Section Planning

Trendspotting

Tastemaking

Multimedia

 Interactive Maps

HTML

Photo/Audio/Video Editing

Social Media

Service Journalism

STRENGTHS

Vision

Diversity

Curiosity

Empathy