Creator Brief #2

Brand: Icemob

Product: 8mm Blue Diamond Cuban Chain

Deadline:

Shipping Details: The creator will provide an address to us for shipping.

Client Overview:

  • Motivational jewelry brand for relentless men on their mission to improve their life.
  • Website: https://icemob.co/ 
  • Instagram: https://www.instagram.com/icemobstore/ 
  • Target demo: Target is male audience, 18-40 years old. They are striving to improve their life and become a better version of themselves.

Creative Package Specifications:

  • Submitted via Google Drive
  • All Raw content

Content Brief:

This content will be for ads, so no posting to organic handles will be required. In an effort to generate more sales and traffic from Facebook, we want to create Instagram-style creative that speaks to our brand’s core benefits.

Shooting Specifications:

  • Must film in good lighting.
  • Don’t shoot directly in the app. Use your phone’s camera.
  • Film all content vertically, in a 9:16 aspect ratio.
  • Add an extra 1-3 seconds to the beginning and end of all raw clips.
  • Please turn off all ACs, fans, and other loud devices while filming.  
  • Please do NOT add any FILTERS or COLOR GRADING to your submitted content.
  • Watch example video  
  • Avoid wearing clothing with logos.
  • Please keep your background clean and/or aesthetic.
  • DO NOT EDIT YOUR VIDEOS - SEND RAW/UNEDITED VIDEOS

Storyboard / Shot List

Shot

Visual

Note

Talk To Camera

  • Example
  • Can be in selfie position or shot with a tripod.

Please record the script & 3 hooks (written under the “Script” section) in this “selfie-style” format.

Simply talk to the camera, you don’t have to do anything else. Keep it natural, include your personality.

Record yourself talking in a car.

Lifting weights with the iced chain

  • 1 shot required

Shots required:

  1. Record yourself lifting a kettlebell with the tennis chain

Pulling the iced chain

  • 1 shot required

Shot required:

  1. Have someone pull on your iced chain, like they are trying to snatch it. Don’t pull too hard

Throw the chain off a cliff or off a high building.

  • 1 shot required

Shots required:

  1. Throw the chain off a high cliff or a building

Video of you posing/showing off the fit.

  • 1 shot required

Shot required:

  1. Video of you posing/showing off the fit.

Script

Hooks:

  • Bro, why is your neck turning green?
  • Bro is your chain turning your neck green??
  • Are those Shein chains turning your neck green?

Body:

It’s hard to find quality iced chains these days, isn’t it?

And there’s nothing worse than the embarrassment of someone pointing out your green neck.

So I kept looking online and all I could find was either super expensive chains or cheap ones from Walmart or Aliexpress.

Then I got this ad on IG from Icemob and never looked back.

I got a 5mm tennis chain, it’s crafted with real gold and it’s pretty much unbreakable.

It doesn’t snap off.

You can lift weights with it.

You can throw it off a cliff.

And boom, not even a scratch.              *show off the chain*

It takes my outfits from 2 to a 10 and it’s super easy to style.

Say goodbye to green necks for good and choose from over 50+ styles at icemob.co