Summary of Business

Wood is a premier carpentry company specializing in custom woodworking for furniture, floors, doors, kitchens, and closets. They pride themselves on delivering high-quality, handcrafted wood products that are tailored to their clients' unique tastes and specifications. Their expert craftsmen use the finest ethically-sourced hardwoods and state-of-the-art techniques to create beautiful, durable pieces that enhance any space.

Background

Founded in 2010, Wood began as a small family business with a passion for woodworking and a commitment to excellence. Over the past decade, they have grown into a renowned carpentry company known for their meticulous craftsmanship and exceptional customer service.

Their founder, Stefan Popescu, started this venture in his garage, driven by his love for woodworking and desire to bring custom designs to life. Today, Wood continues to uphold Stefan’s values, combining traditional craftsmanship with modern innovation to create stunning custom woodwork.

Wood’s Current Clientele (+ Target Audience for Website)

Their target audience includes homeowners, interior designers, and businesses looking for high-quality, custom woodworking solutions. They cater to individuals and professionals who appreciate the artistry and durability of custom wood products and seek to elevate their spaces with unique, handcrafted pieces. Their clients are discerning, value quality and personalization, and are willing to invest in exceptional woodwork that reflects their style and enhances their environment.

High-level Goals + Scope of the Website

1. Highlight their services: Stefan has noticed many of his clients aren’t aware Wood can create more than furniture. They want to highlight all of the woodworking projects they can deliver.
2. Drive leads through a contact form: Stefan describes technology as his ‘achilles heel’ but recognizes the importance of having multiple ways prospective customers can contact/engage with the business. His daughter-in-law, Juliette, handles customer communications day-to-day—primarily through emails and phone calls.
3. Enhance User Experience: Wood’s current site was developed by Stefan’s nephew. They want to upgrade the site with a new design aesthetic and an intuitive, user-friendly website layout that makes it easy for visitors to navigate and find information. The website needs to be mobile-friendly and accessible to all users.

Proposed Sitemap

Design Specifications

Logo

Color Palette

Typography

Homepage design

(Approved by Client ✔)

Copy for Website

Copy and paste the copy for each section to make the site build easier:

Hero Section

→ Heading

Quality Carpentry for your home

→ Subheading

Furniture and objects crafted from ethically-sourced hardwoods.

→ Button

Get a free quote today

→ Quick Facts section

Block A:

340+

Successful projects of amazing clients

Block B:

10+

Experienced team members

Block C:

100%

Client satisfaction according to Google

Section A - About Company

→ Heading

Combination of modernity & simplicity

→ Paragraph

We treat every project with the respect it deserves, and don't stop until you are satisfied.

→ Button

More about us

→ Accordion

Item A:

Residential Carpentry

Transform your home and bring your vision to life. Our expert craftsmen are dedicated to ensuring every piece is a reflection of your personal style and practical needs.

Item B:

Commercial Carpentry

Enhance your business space with furnishings specifically designed to meet the unique demands of your industry.

Section B - Services

→ Heading

How can we help you?

→ Columns

Card A:

Furniture

Design your ideal furniture piece with us, tailored to your unique style and needs.

Card B:

Interiors

Maximize your home’s interior with our personalized kitchen and closet solutions.

Card C:

Flooring

Experience timeless elegance with expertly installed hardwood flooring options.

Card D:

Outdoors

Elevate your outdoors with custom wood structures for beauty and durability.

→ Button

Contact us

Section C - Our Works

→ Heading

Take a look at our recent projects

→ Paragraph

From residential to commercial carpentry projects, we provide services designed to meet any need and elevate both homes and businesses.

→ Button

More of our works

Section D - Why Choose Us?

→ Heading

We focus on getting our jobs done

→ Paragraph

Every project comes with its own needs and challenges. Tell us your priorities, and we'll fill them to your satisfaction.

→ Button

Get a free quote today

Section E - Testimonials

→ Heading

See what our customers had to say…

→ Testimonial A - Mihai Balan

“Wood's custom kitchen cabinets and hardwood floors transformed our home with exceptional craftsmanship and attention to detail. Highly recommend.”

Mihai Balan, Homeowner

→ Testimonial B - Jackie Thompson

“Wood consistently exceeds my expectations with their beautiful custom furniture and precise, high-quality work. 5 stars."

Jackie Thompson, Interior Designer

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