Advertising for Better SEO Rankings, Does It Work in Australia

If you are a web developer and would like to advertise your websites, there are plenty of straightforward and inexpensive ways to promote your site.

Many SEO’s make their living by promoting their websites, products and services. If you do not efficiently advertise, then you cannot reach the core audience of people that can make your site hugely profitable.  

Here are some tips to get started.

Advertising your website is extremely important, there a few easy and inexpensive ways to do it. Many SEO’s use Google AdWords, affiliate marketing sites and banner exchanges to promote and sell their websites, products and services.

Paid Promotion Using AdWords

Google AdWords is a great way to advertise to people looking for a specific keyword or product and usually costs pennies per lead. Google AdSense is a perfect way to start a small advertising campaign.

Affiliate Marketing Is Another Option

Affiliate marketing is also a great way to get your products sold to the masses by offering your products with a high commission to other web developers that already have traffic. If you are looking for free advertising, you can join a banner exchange and promote other sites banners as they promote yours. So, if you are looking for excellent SEO advertising techniques check the tips above.

Let’s Get Top Rankings

It’s a dream come true for a webmasters site to appear at the top of Google’s search results, primarily if the website is selling a product or service. In a competitive industry, this would mean that the orders would start rolling in with such a force that the business would grow incredibly quickly.

Is it all just a dream? NO!

I’ve done it for hundreds of businesses, and you can do it for yourself too. The first and foremost task when trying to get your site to the top of Google is to start link building, not just any old link building but having your keywords included in your “anchor”. Anchor links are when the links are clickable, if for example, you were selling green buttons the link would not be a www link. It would say “green buttons”.

Choosing the Right Keywords

The next step is choosing the correct keyword phrases for your site. Now, most people want to be on the first page of Google for a one-word phrase like “Buttons”.

However, if you only sold buttons made of silver, it would be bringing you the wrong type of customer. It would be best to choose keyword phrases like “Silver Buttons” or “Buttons made of Silver”. This would bring you the right type of customer and it your Search Engine Optimisation (SEO) efforts would show results a lot quicker.

Integrate the keyword phrases throughout your site with the best ones on your homepage.

Without the keywords on your site, your site will not perform at all. The next step is to go out and get some backlinks to your site, be smart about whom you get links from, as websites that are relevant to your industry will have far more weight when it comes to giving you good results.

Getting a few authoritative links will provide you with almost immediate results, and I have personally seen websites make it onto the first page within a couple of days.

Organising Web Content Correctly

Some people have no idea of how to begin to optimise their copy as it seems a daunting task. If writing your web copy seems overwhelming it is likely because you have not organised the intentions of the piece, especially when it comes to thinking of the text regarding what you want to accomplish in SEO.

Determine precisely what it is that you want the content to sell or message it needs to send. Is it about membership conversions, giving them a free eBook or directing them to another page.

Common goals of web pages are to create anticipation about a new product, generate leads, qualify prospects or directly introduce yourself as a new vendor on the scene.

Staying Focused and On Topic

The trick is to decide on one goal and stick to it. Online copywriting that tries to accomplish too many goals at once often sends mixed messages to potential subscribers or consumers. Once you have a mission for your copy the rest is easy to achieve.

The best way to organise your web copy is to first think about why you would buy your product or service if you were a customer.

Plan the Content Structure

Make a list of all of your critical selling points and benefits or features and then take the trouble to find those features in a keyword inventory too. Decide which interest or feature fits best with the intention you have decided on for your advertisement. Keeping these elements in mind is an effective way to find inspiration and prevent writer's block.

Once you have crafted one great headline that voices both your intention and your key benefit in one line that is shorter than seven words, then the rest of your SEO copywriting becomes very easy to create.

Article Resources and References

MLA: "Seo - How To Get A Top Ranking In Google." N.p., n.d. Web. 01 May. 2018 <http://www.streetdirectory.com/travel_guide/187355/adsense_tips/seo___how_to_get>.

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