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last updated Dec 2, 2020

#ArtsakhStrong Solidarity Toolkit

UPDATE: On November 9, 2020 Armenia and Azerbaijan signed a Russian-brokered ceasefire[1] to end the war in Artsakh. Armenians are now experiencing the largest loss of ancestral land since the 1915 Genocide and over 100,000 Armenians have been displaced. Our collective action is more important than ever.

Our priority now is to fund Armenia’s humanitarian and reconstruction efforts and pressure Canada to take significant and substantial actions to support Artsakh and Armenia.



October 8, 2020

On Sept 27, Azerbaijan launched a sustained military attack on Artsakh (Nagorno-Karabakh) -- a small autonomous region of ethnic Armenians in the South Caucasus -- to overtake the territory and bring it under Azerbaijani rule.

Since then, my social media feeds have been filled with Armenians posting content to spread awareness about the attacks, but I haven’t seen many non-Armenian friends talk about what’s going on. I asked my Facebook network what they’re hearing about Artsakh and it turns out it’s almost nothing. But many of you answered that you DO want to know what is happening and how to help!  

This is a toolkit to help you learn a little more about what’s going on in Artsakh, and about how you can put your voice, your time, and your money towards helping Armenians, in the diaspora, in Armenia and in Artsakh, stop yet another attempt to wipe us off the map.

This is written for the Canadian context but please feel free to adapt it for your own.

Thank you so much to the many people who shaped and reviewed this toolkit. 

This is a living document so if you’d like to contribute, please email me at a.possian@gmail.com.

Amara                                                                                


What’s in this Toolkit?  

What’s happening & why it matters        3

How you can help        4

Media Coverage        4

Take Action: Send a letter to the editor        4

Raising Awareness        5

Take Action: Follow Armenian accounts & amplify their content        5

Take Action: Post good articles & other content on your social media, & ask your friends to share        6

Take Action: Change your Facebook photo frame & link in your Instagram bio        7

Political Action        8

Take Action: Contact politicians (email, phone & tweet)        8

Take Action: Sign petitions & Send letters        9

Donate!        10

Take Action: Donate        10

Additional info & resources        10

 


What’s happening & why it matters

On September 27, Azerbaijan launched attacks on the Armenian-populated Republic of Artsakh, targeting civilians in the region’s capital of Stepanakert, as well as the surrounding area. Since then, Azerbaijan has shelled settlements, targeted peaceful civilians, infrastructure, and is deliberately targeting religious and cultural sites. These constitute war crimes.

Azerbaijan is trying to overtake Artsakh and bring it under Azerbaijan rule. Turkey has pledged its full political and military support to Azerbaijan and is supplying high-ranking military officials, terrorists, and mercenary fighters.

This conflict is part of a continued effort by Turkey and Azerbaijan to commit Genocide and ethnic cleansing of Armenians in the region. In 1915 Ottoman Turks killed over 1.5 million Armenians in a Genocide they refuse to admit. Azerbaijan and Turkey both want to erase Armenians from their homelands.

In 1921, despite its majority-Armenian population, Joseph Stalin put Artsakh under the administrative control of Soviet Azerbaijan during the colonial rule of the USSR. In 1988, as the USSR was crumbling, Armenians in Artsakh voted for their independence through a free and fair referendum, which had an 82.1% voter turnout, in which 99.8% of voters chose to create an independent state. The people of Artsakh have the right to self-determination, and hold that their independence is one of liberation from Azerbaijan, which had been occupying them for the last 70 years. Azerbaijan refused to recognize the vote, which led to a bloody war, from which Armenians emerged victorious. The war ended in de facto independence of the Artsakh and in 1994, a ceasefire was signed by both sides.

Artsakh has been governed as an autonomous democratic region ever since.

The Armenian community across the diaspora and inside the territories are calling for solidarity and support from the international community. Specifically, we are asking for leaders to:

  • Recognize the independence of the Republic of Artsakh, reaffirming the inalienable rights of the democratic people of Artsakh to self-determination and to live freely, in peace and prosperity;
  • Recognize that Azerbaijan can never lay claim to the population and territory of Artsakh, which it continues to deliberately shell to this day;
  • Properly condemn Azerbaijan’s and Turkey’s unprovoked aggression and war crimes;
  • Permanently uphold the suspension of arms exports to Turkey;
  • Provide immediate and robust humanitarian aid to the civilian population of Artsakh; and
  • Play a leading role to engage allies and partners and bring lasting peace to the region.


How you can help

Media Coverage

While reporting on the issue is severely lacking, the coverage that’s made it into print is biased. It frames the conflict as violent clashes by equal sides rather than an illegal genocidal war of aggression by Azerbaijan and Turkey.

Protests around the world have been targeting media outlets, calling on them to cover the story (like in L.A. and Montreal). You can do the same from home.  

Take Action: Send a letter to the editor

We can make sure people across Canada hear about what’s happening by filling our papers with letters to the editor.

Short pieces (< 300 words), written as a response to a published article, or to comment on an issue the news isn’t covering is a powerful way to get the message out there, change the public debate, and even get the news outlet to rethink their coverage. But it will only work if enough of us send letters and get as many published as possible.

Here’s a list of news outlets you can email with your letter:

  • Globe and Mail: letters@globeandmail.com
  • Toronto Star: lettertoed@thestar.ca
  • National post: letters@nationalpost.com
  • Vancouver Sun: sunletters@vancouversun.com
  • Montreal Gazette: letters@montrealgazette.com
  • Toronto Sun: https://torontosun.com/send-letter
  • CBC: opinion@cbc.ca  

Talking points for your letter:

  • I’m writing to express my concern over your (lack of) reporting of Azerbaijan's attacks on Artsakh.
  • This is not a conflict of equal sides. Azerbaijan with support from Turkey launched attacks on Artsakh as part of a continued effort to overtake its land and ethnically cleanse Armenians from the region.
  • There is too much focus on retaliatory acts without naming the cause. The people of Armenia and Artsakh have nothing to gain from a destructive war. Artsakh has been drawn into this conflict to defend itself from Turkish and Azerbaijani aggression.
  • Artsakh bombed the airport in Azerbaijan because it was the source of Turkish and Azerri military that have been cluster bombing civilian infrastructure for weeks.
  • There is a failure to note the Armenian’s right to self-determination as recognized in international law, and instead you talk about Artsakh as a “disputed region”.
  • The people of Artsakh voted for their independence in 1988 through a free and fair referendum, which had an 82.1% voter turnout, in which 99.8% of voters chose to create an independent state. They also fought a war for independence from Azerbaijan, which refused to recognize the vote in the 1990s, and emerged victorious.
  • Azerbaijan is not a reliable narrator, yet their leaders keep getting quoted without context. They have a press freedom ranking of 168/180 from Reporters Without Borders, and have been caught using fake footage to muddy and support their aggression. Virtually no foreign journalists are allowed in the country.

Raising Awareness

Most people don’t know what is going on, in part thanks to poor media coverage. And when influential people speak out, they get bullied by bots into retracting their statements. Armenian business pages are also being flooded with negative reviews to discourage people from speaking out.

We can raise awareness, and create a flood of support for Armenains and Artsakh that can drown out the bots and biased coverage by using our social media channels. Here are some ways to take action:

Take Action: Follow Armenian accounts & amplify their content 

Where to start - Instagram:

Where to start - Twitter:

Hashtags to use:

#Armenia #ArmeniaStrong #ArtsakhStrong #NagornoKarabakh #Turkey #Azerbaijan #StopErdogan #StopAliyev #ArtsakhIsArmenia #StopAzerbaijaniAggression #DefendArtsakh #DefendArmenia #WeWillWin #ՀաղթելուԵնք #haxteluenq (we will win in Armenian)

Take Action: Post good articles & other content on your social media, & ask your friends to share

Lots of the accounts I linked above share great content. Follow them & and re-share their posts. Use hashtags. Directly ask your friends to share content, especially if they have a large following.

Example of a solidarity post

“For folks who aren't aware, the Armenian population of Artsakh is calling for international support because of state violence they are facing from Turkey and Azerbaijan. My knowledge of the region is SUPER minimal, so I have been trying to find the right way to explain what is going on and the best way I could think of was to uplift Armenian accounts themselves.

So, here are 8 accounts I want to uplift:

1. @kooyrigs

2. @goliath.the.great

3. @narnist

4. @nataloush

5. @relmoyan

6. @zartonkmedia

7. @thearmenianreport

8. @kavakian9

I have also attached a link to a google doc that is being composed by Armenian organizers and their supporters in my bio. There are posts that folks can learn from and amplify.

#Armenia #ArmeniaStrong #ArtsakhStrong #NagornoKarabakh #Turkey #Azerbaijan #StopErdogan #StopAliyev #ArtsakhIsArmenia #StopAzerbaijaniAggression #DefendArtsakh #DefendArmenia #WeWillWin #ՀաղթելուԵնք

Some good content to share right now:

Take Action: Change your Facebook photo frame & link in your Instagram bio

Changing your Facebook profile photo frame is a quick and easy way to show your support for Artsakh. Go here, search Artsakh, and a bunch of different frames will come up you can use. It takes 10 seconds.

Changing the link in your Instagram and Twitter profiles means that you can direct people to a resource page, like this one. The link in your Instagram is found on your profile bio page. Since Instagram doesn’t let you link to things directly in your posts (articles, action pages, etc) , it has this function instead.

You can link this document in your bio using this url: bit.ly/artsakh-solidarity 

Political Action

Although the Prime Minister of Armenia has said that “there is no military solution to this conflict,” and Armenians worldwide are calling for peace, there have been no moves by Turkey and Azerbaijan to cease attacks, and they won’t back down on their own.    

We need as much pressure from the international community as possible. As a member of NATO and with a global reputation as a peace broker, Canada has a unique role to play.  

This is a live situation. Direct calls on leaders are shifting as the conflict on the ground shifts. Right now we specifically want Canada to:

  • Recognize the independence of the Republic of Artsakh, reaffirming the inalienable rights of the democratic people of Artsakh to self-determination and to live freely, in peace and prosperity;
  • Recognize that Azerbaijan can never lay claim to the population and territory of Artsakh, which it continues to deliberately shell to this day;
  • Properly condemn Azerbaijan’s and Turkey’s unprovoked aggression and war crimes;
  • Permanently uphold the suspension of arms exports to Turkey;
  • Provide immediate and robust humanitarian aid to the civilian population of Artsakh; and
  • Play a leading role to engage allies and partners and bring lasting peace to the region.

Take Action: Contact politicians (email, phone & tweet)

Writing our politicians directly is one of the most impactful ways to put pressure on them to act. If enough people across Canada speak up to their MPs, party leaders and cabinet ministers, they won’t be able to ignore our calls for concrete action.

Email, phone and tweet party leaders, cabinet ministers and MPs:

Prime Minister Justin Trudeau:

Twitter: @CanadianPM / @JustinTrudeau

Click here to send him a letter:  https://pm.gc.ca/en/connect/contact, or send him an email at justin.trudeau@parl.gc.ca

Phone:  1-613-995-0253

Minister of Foreign Affairs François-Philippe Champagne:

Twitter: @FP_Champagne

Email: Francois-Philippe.Champagne@parl.gc.ca

Phone: 1- 613-995-4895

Search by postal code for your local MP: https://www.ourcommons.ca/members/en 

You can also contact your city councillor, mayor, or provincial representative (MPP, MLA, MNA).

Example tweets:

Armenians want peace.@JustinTrudeau @FP_Champagne, condemn Azerbaijani and Turkish aggression against Armenia and Artsakh.

Recognize, respect, and protect the rights of Armenians in Artsakh to self-determination! @JustinTrudeau @FP_Champagne,  #RecognizeArtsakh

Turkey and Azerbaijan are indiscriminately cluster bombing civilian structures in #Artsakh. @JustinTrudeau @FP_Champagne sanctions now!

Example letter:

Hello,

I’m writing to express my concern over the continued Turkish-supported Azerbaijani attacks on the Armenian region of Artsakh (Nagorno-Karabakh). This is part of a continued effort by Turkey and Azerbaijan to overtake Artsakh and ethnically cleanse Armenians from their homeland.

Amnesty International confirmed that civilian infrastructure is being deliberately and indiscriminately targeted by Azerbaijan cluster bombs. These constitute war crimes.

I’m also concerned that Turkish involvement threatens to pull in more actors - not least of which is Russia, but as a member of NATO, Canada as well.

Armenians’ right to self-determination is recognized in international law. In 1991 a referendum was held that resulted in declaration of independence according to the laws of that time.

As a member of NATO and a country that prides itself on international peace, Canada must take immediate action. As [insert position, ie “a MP”, Prime Minister” etc] you have the responsibility to use the resources at your disposal to support an end to this conflict and to support Armenians’ right to self determination. I’m calling on you to:

  • Recognize the independence of the Republic of Artsakh, reaffirming the inalienable rights of the democratic people of Artsakh to self-determination and to live freely, in peace and prosperity;
  • Recognize that Azerbaijan can never lay claim to the population and territory of Artsakh, which it continues to deliberately shell to this day;
  • Properly condemn Azerbaijan’s and Turkey’s unprovoked aggression and war crimes;
  • Permanently uphold the suspension of arms exports to Turkey;
  • Provide immediate and robust humanitarian aid to the civilian population of Artsakh; and
  • Play a leading role to engage allies and partners and bring lasting peace to the region.

 

Take Action: Sign petitions & Send letters

These are the petitions and letters to politicians that are circulating in Canada. See below (additional info and resources) for links to petitions around the world. The most recent actions are at the top:

Donate!

Turkey and Azerbaijan have more money, resources and power than Armenia. Without an end to the attacks in sight, Armenia is currently mobilizing its citizens for defense. Civilians are organizing donation centers in every Armenian city, collecting funds, supplies, and essential medicine for soldiers and civilians hit by the attacks. The Armenian diaspora is also mobilizing to get much-needed supplies to Armenia.

Take Action: Donate

  • You can make Canada tax deductible donations here.
  • You can make US tax deductible donations here.
  • Donate to Kooyrigs: an incredible org tasked by Armenia to provide critical aid and life-saving meds to those on the frontlines.  

Additional info & resources

Learn more and take action

More information


[1] Armenia and Azerbaijan agree peace deal over Nagorno-Karabakh; Getting from Ceasefire to Peace in Nagorno-Karabakh