Personal Productivity Playbook by CJ Casselli
Why should you read this playbook? 1
Who will benefit from this playbook? 2
Why should you listen to me? 2
How should you implement these practices? 3
🎯 PRODUCTIVITY PLAYBOOK OVERVIEW 4
1️⃣ DETERMINE WHAT IS MOST IMPORTANT TO YOU (YOUR GOALS) 5
2️⃣ FOCUS ON YOUR GOALS WHILE MANAGING THE CHAOS OF LIFE 9
Automate, Outsource, and Delegate 17
3️⃣ USE SYSTEMS TO REVIEW YOUR PROGRESS 20
Daily Task Organization (15 Minutes) 20
Annual Calendar & Ideal Week 20
4️⃣ PRIORITIZE ACTIVITIES THAT SUSTAIN YOUR ENERGY AND MOTIVATION 23
Other Life-Giving Priorities 24
5️⃣ BE CONSISTENT AND MEASURE RESULTS OVER A LONG PERIOD OF TIME 25
✅ ONE-PAGE PRODUCTIVITY CHECKLIST 26
📅 MY CURRENT DAILY (WEEKDAY) ROUTINE 27
Compound growth is typically discussed as a financial concept, but the principle holds true for personal productivity. James Clear, the author of Atomic Habits, refers to this as continuous improvement, which he defines as a dedication to making small changes and improvements every day, with the expectation that those small improvements will add up to something significant.
He goes on to point out that in the beginning, there is basically no difference between making a choice that is 1% better or 1% worse (it won’t impact you very much today). But as time goes on, these small improvements or declines compound and you suddenly find a very big gap between people who make slightly better decisions daily and those who don’t. If you get 1% better each day for one year, you’ll end up 37x better by the time you’re done.
Investing time to improve your personal productivity will have a massive impact on your life, particularly if you measure the results over a long period of time.
Everyone can benefit from being more productive, but you’ll particularly enjoy this guide if:
When my wife and I started having kids, it drastically reduced the amount of time I had each day and forced me to be as productive as possible with my limited time. I’ve read dozens of books, listened to countless podcasts, and browsed hundreds of articles related to improving personal productivity. All of these resources contain similar “core truths”, and I’ve summarized the essential concepts in this playbook.
I’ve also been frustrated by the complexity of many productivity tools and the unrealistic daily routines of productivity influencers. Most of these folks either 1) don’t have kids, or 2) are writing about productivity after they’ve “made it” (typically through a period of extreme work/life imbalance). Most people can’t sleep in until 9am, do ice baths and saunas, work out for 90 minutes, take long walks at lunch, journal, meditate, read a book a week, travel all the time, have a private chef, go to dinner with friends every night, etc. I’m much more interested in finding out how to be productive in an environment of chaos where you have limited resources (i.e. time, money).
The systems in this playbook are (mostly) free and have enabled me to accomplish the following each week:
It’s important to note that this playbook will not tell you what success looks like, what is important, or what you should spend your time on. It will simply give you a toolkit for directing your best efforts toward whatever you determine is most important to you.
Becoming more productive is like getting in better shape (working out). It takes a lot of time, effort, experimentation, failure, and training. If you’re out of shape, you won’t be able to go to the gym and do all of the different machines and exercises on day one. But over time and with deliberate effort, you can get into fantastic shape. You also can’t magically get fit by buying new gear, trying new apps, or constantly changing your workout routine. The keys to success are discipline, consistency, and focused effort over time.
The fitness analogy holds true for building your “productivity muscles.” You won’t be able to utilize all of the tools in this playbook on day one. You should experiment and incorporate one at a time, practicing discipline and consistency, and look for results in 12 months not in 12 days. You’ll be tempted to buy various gear, download overly complex apps, and constantly try the newest productivity “hack.” If you’re not careful, you can spend all of your time and energy setting yourself up to be productive, which in itself feels productive. Avoid doing this. All roads lead back to the basic principles in this playbook.
Lastly, it’s important to note that I’ve never had a perfect day. I have two young kids (4-year old, 2-year old), a wife, a dog, hundreds of employees, etc. Every day, something pops up and throws a wrench in my workflow. Some days flow perfectly, others are a complete trainwreck. It’s important to be adaptable. The goal is to practice these productivity methods over 10 years, and the cumulative effect of managing life’s chaos and staying focused on your most important priorities is where the real magic happens.
💡 ”Top 0.01% excellence in one area often means making significant sacrifices in other areas (e.g. health, happiness, family, etc). But achieving top 2% excellence across every aspect of life can be done, however, it takes a top 0.01% level of self-discipline.” - Michael Girdley
The goal of this playbook is to give you the tools to be more productive and help you achieve top 2% excellence across all aspects of life. The goal is balance, while still achieving high performance across multiple categories.
Maximizing your personal productivity can be achieved by following these five steps:
💡 “What you choose to work on, and who you choose to work with, are far more important than how hard you work.” - Naval Ravikant
Being productive is worthless if you’re not working on the right things; it doesn’t matter how fast you move if it’s in the wrong direction. Said another way, getting stuff done is only helpful if it’s in support of your long-term goals, vision, identity, dreams, wants, etc. So how do you make sure you focus your efforts on the most important things? You spend time documenting your vision and goals, life wish list, and identities and habits.
Whether you choose to acknowledge it or not, you likely have a long list of things you want or daydream about. This can literally be anything (e.g. beach house, new car, getting married, running a marathon). Every year as part of your annual goal-planning, create or revisit a Life Wish List by doing the following:
Your vision and goals clarify what you want out of life and what you want to accomplish. Identifying the most important things to work on each day is impossible without having first determined what is important to you. The Life Wish List you created is a good start, but you also need to consider any goals you have that may not be as easily captured on a wish list. What do you want to accomplish? What does success look like? When you daydream about your life 10 years from now, what do you see? Use your Life Wish List to help inform some of this and make sure they are ultimately aligned.
The Process:
Here is a template you can use.
How to Set Goals (Rocks): When setting goals or rocks, make sure to make them SMART Goals: specific, measurable, achievable, relevant, and time-bound. Ideally, at the end of whatever period you’ve set the goal, you’ll be able to answer with a “yes” or “no” as to whether it has been accomplished.
Why You Should Call Quarterly Goals “Rocks”:
There is an analogy in time management that was popularized by Stephen Covey in his book “The 7 Habits of Highly Effective People.” Picture a glass jar where next to it you have:
If you start filling the jar with the sand and then the pebbles, you won’t have enough room for the rocks. But if you start with the rocks first, then the pebbles, and then the sand, you’ll be able to get everything done. The takeaway is to make sure we focus on our significant (rocks) priorities first before we start tackling other tasks (pebbles, sand).
🔑 How CJ Sets Goals
I use SMART Goals paired with my 10-Year Vision in my personal life. At my company, we use a similar planning process. The output of this planning is a set of Quarterly Rocks that I add to my Todoist setup to ensure I schedule time each week focused on the most important tasks.
You can find a template of my goal-planning worksheet here.
💡 “Success is the product of daily habits—not once-in-a-lifetime transformations. Habits are the compound interest of self-improvement. Ultimately, it is your commitment to the process that will determine your progress.” - James Clear
While goals help you accomplish your vision and wish list, not everything can be broken down into a goal. If you spend time envisioning your future 10 years from now, it likely includes a description of who you want to be and how people will view you (your identity). It’s hard to turn that identity into a set of quarterly goals, but it’s much easier to recognize habits that someone with that identity might possess. habits help you become who you want to be (they shape your character)
In some cases, your habits might be closely linked to your goals, or some goals might require that you build certain habits. That’s okay, it’s just helpful to separate them out so you can focus on accomplishing your goals (90-day projects, binary outcome of yes/no) and advancing your habits (daily, how often did you consistently do something).
The Process:
🔑 How CJ Builds Habits
I’m in the process of building a list of non-negotiable habits that I stick to with extreme consistency. I track my habits using the Streaks app, and I have two friends that I share a recap with at the end of every month. In order to increase accountability, I’ve set goals for how many times I need to complete each habit per month, and if I don’t hit these benchmarks, I have to pay my friends money (really makes you think twice about skipping a day!). Here is a sample of my non-negotiable habits:
💡 “You do not rise to the level of your goals, you fall to the level of your systems.” - James Clear
All productivity books, blogs, and podcasts can essentially be distilled down into the following frameworks. I utilize all of these processes, but they’re a work in progress. You don’t just flip the switch and master these behaviors. Remember, you’re building a productivity muscle… it takes lots of time, dedication, training, failure, etc. but with consistent effort, you will find yourself becoming much more productive, and “exercising” these frameworks will be much easier (you won’t need as much conscious effort).
David Allen pioneered this method for task management in his book Getting Things Done. It’s based on the premise that your mind is for having ideas, not holding them. You’ll need a method for managing all of life’s tasks and determining how to track them and when to work on them, and this is by far the best method out there. Here is a flowchart of the process:
The GTD methodology and flowchart contain five key steps to organize life’s tasks:
🔑 How CJ Uses the GTD Framework
My Todoist setup is constantly evolving, but here is a look at how I have it set up today:
< When driving, I’ll crank through the phone calls list < Waiting for helps me track things I’ve delegated so I don’t need to remember them. < I separate out Quarterly Rocks so I can focus on scheduling those tasks first. < I can expand each category (Truss Vet, MDS, Personal) and underneath those categories I have lists of projects I’m working on. |
💡 “A 40 hour time-blocked work week, I estimate, produces the same amount of output as a 60+ hour work week pursued without structure.” - Cal Newport
A recent Harvard Business Review article highlighted a study conducted by Filtered of 100 productivity hacks and timeboxing was ranked as the #1 most useful. The concept is based on the idea of migrating your to-do list to your calendar. You decide what to do and when to do it, block out all distractions for that timeboxed period, and get it done. This primarily mitigates time wasted switching between various tasks (multi-tasking is not productive) and helps reduce the decision fatigue associated with trying to figure out what to do next. If you’ve spent time scheduling your to-do’s, you simply look at your calendar for the day and start working!
🔑 How CJ Uses Timeboxing
I’ve synced my Todoist app with Google Calendar, which means I can quickly create a to-do (next action) in Todoist and set a date, time, and duration, and it will show up on my calendar. This has been a game-changer for my productivity, though I still struggle sometimes to stay completely focused on a particular task during its allotted time. Be careful not to fill up your entire day with tasks; you’ll likely want to leave ⅓ of the day unscheduled to allow for disruptions. But I agree with HBR, this is the best productivity method I’ve ever put into practice.
Deep Work is a concept coined by Cal Newport and refers to the idea of focusing without distraction on a cognitively demanding task. In our modern world, we’re constantly bombarded with notifications, messages, requests, tasks, etc. Newport argues that to do great work, we need long stretches of focused time without interruption. Even quickly checking your phone triggers your brain to switch contexts and divert its attention away from whatever important task you are focused on. If you want to accomplish your most ambitious goals, you need to carve out time for deep work.
Jim Collins, the famous business consultant, author, and teacher, also identified the importance of carving out time for focused work, or as he calls it, creative work. Through many years of tracking and optimizing his time, he concluded that to accomplish his goals, he needs to work 1,000 creative hours in every 365-day window. No matter where you slice it, no matter if he’s sick, busy, or on vacation, he needs to put in the hours. This translates to about 4 to 5 hours of creative (deep work) per day if you remove weekends, sick days, and vacations.
🔑 How CJ Conducts Deep Work
My goal is to conduct 1,000 hours of deep work each year focused on my quarterly objectives and key projects. I’m most productive during the first third of the day, and I’ve blocked off 5:15am - 6:15am and 9am - 12pm to try to focus on deep work projects and/or learning. When entering deep work mode, I try to set up my environment as follows:
In the workplace, email is the most distracting and time-wasting activity. It gives you a sense of busyness and accomplishment when in reality, you’ve often accomplished nothing. That said, most jobs require you to spend a significant portion of your day in email. The key is to control your inbox instead of having it control you. Remember, very few emails require a response immediately.
There are two methods you need to utilize to manage your email productively:
🔑 How CJ Reaches Inbox Zero
I try to schedule two 60-minute blocks per day where I check my email. I often fail at this because I’m forced to jump in and respond to something time-sensitive, but spending less time in email is a big priority for me.
I used to use a custom Gmail setup (see below) for maximizing my email productivity, but I recently switched to Superhuman. I resisted for a while due to cost, but Superhuman allows you to introduce some automations, hot keys, scheduling, and interfaces that really do reduce the amount of time I spend in email. I probably save a couple of hours per week now due to the speed at which I can crank through my inbox.
Gmail Configuration (I used this for a few years, but recently switched to Superhuman):
Here is my old Gmail setup based on a popular blog post by Andreas Klinger on how to use Gmail more efficiently. Here was my setup and workflow:
Workflow:
Setup (Takes 15 Minutes):
Reload Gmail, and it should look something like the screenshot below:
Part of being productive is working on the things you 1) enjoy, 2) are good at, and 3) only you can do. By doing this, you’ll spend most of your time in your “Zone of Genius.” Matt Mochary describes the zone of genius as follows:
💡“Zone of Genius are the things that you are uniquely good at in the world, and that you love to do (so much so that time and space likely disappear when you do them). This is where you can add most value to the world and yourself. This is where you should be driving toward spending most, if not all, of your time.”
Getting here takes time (years) and is the culmination of a bunch of little efforts to automate, outsource, and delegate the things you do on a regular basis but aren’t in your zone of genius. Traction created a helpful framework called “Delegate and Elevate” for putting this into action:
Take note of everything you do and put it in one of the four quadrants above and further defined below:
Delegation and outsourcing is a muscle that needs to be built and exercised regularly. Step one is taking note of everything you do, and step two is working hard to find ways to outsource and delegate items. It’s okay if you mess up, the key is to turn this into a regular practice!
NOTE: Depending on your level of busyness and level of income, you can get pretty aggressive about outsourcing things in your life. On the personal front, you can hire landscapers, a personal chef, house cleaners, drivers, etc. all of which will free up additional time. On the work front, you can get an executive assistant (EA), whether here in the U.S. or internationally using services like Shepherd, Athena, HireLATAM, or FreedUp, which allow you to offload many of the administrative tasks you complete regularly. For more guidance here, check out these resources:
🔑 How CJ Practices Automation, Outsourcing, and Delegation:
I’m still in the early innings of my journey towards my Zone of Genius, but I’ve taken the following actions:
💡 “The difference between successful people and really successful people is that really successful people say no to almost everything.” - Warren Buffet
It’s pretty simple… if you want to accomplish your goals, you’re going to need to say no to many things that aren’t in support of those goals. This is easy with stuff you don’t want to do, but you’ll know you’ve mastered this when you’re frequently saying no to things you want to do but just don’t advance your goals and priorities. By setting the right goals and priorities and keeping those top-of-mind, it becomes easier to say no.
The other part of saying no is blocking out digital distractions. You need to say no to the constant barrage of social media, videos, messages, ads, etc. I’ve been using Freedom during my Deep Work sessions and in the mornings and evenings with my family as a way to better focus my time. It allows me to block many of the distracting apps and websites on my phone so that I better focus on those around me (or the work I’m trying to accomplish).
Throughout the day, you should be dumping any new ideas, tasks, reminders, etc. into your inbox (e.g. Todoist) to get them out of your head and to avoid working on them in the moment. Then each morning (or the night before), spend 15 minutes cleaning up your Todoist inbox and scheduling the tasks or putting them in the appropriate list to review later. Also, spend time organizing your calendar for the day to ensure everything is scheduled appropriately (remember to leave ⅓ of your day unscheduled for disruptions).
This is the most important system for managing your progress toward your quarterly goals and objectives. Each Friday, block off 60 minutes for a meeting with yourself, and run through the following:
Annual Calendar: Other people’s priorities will become your own if you don’t take control of your schedule. As part of making sure you prioritize the most important things, it’s helpful to plan out your calendar at the beginning of the year in one consolidated place. Google Calendar is nice for the day-to-day and week-to-week, but it’s hard to quickly glance at the big events, travel, meetings, etc. coming up throughout the year. Ali Abdaal has created a nice template that allows you to view your “Year at a Glance.” Fill it out and review it regularly to ensure you don’t miss anything, and you plan ahead on the big items in your life.
Ideal Week: Time is our most precious resource, and it’s important that we align it with our stated priorities. It’s also helpful to create a “work container” so you know exactly how much time you’re spending on work each week by limiting yourself to those hours. Side note… many people say they work 70, 80, 90 hours a week, but they actually don’t, or they’ve wasted a bunch of time and labeled it as “work.” It’s important to visualize how many hours per week you’re actually working.
🔑 How CJ Reviews His Ideal Week
I target 50 - 55 hours of work per week. In his research, Stanford Economics Professor John Pencavel found that productivity per hour declines sharply when a person works more than 50 hours a week. After 55 hours, productivity drops so much that putting in any more hours might be pointless. And, those who work up to 70 hours a week are only getting the same amount of work done as those who put in the 55 hours.
I’ve created a separate Google Calendar (instructions here) that I’ve titled “Ideal Week.” During my Weekly Review, I look at this calendar and compare it to how my week actually went. This gives me opportunities to improve or ways I need to update my Ideal Week.
Every quarter (90 days) you need to conduct a Quarterly Review, preferably offsite and somewhere you don’t typically work. Spend time reflecting on the following:
NOTE: One time per year this Quarterly Review will actually be an Annual Review. The structure will be fairly similar, except you’ll be reflecting on the past year and setting goals for the new year. You still need to identify quarterly rocks for the next 90 days.
Life is a marathon, not a sprint. You won’t be able to be productive if you’re exhausted and burnt out. You need to spend time on the things that you enjoy and provide you with energy. Timebox these activities BEFORE you schedule your work. Work will always consume your free time, so in order to take control of your life, you need to schedule these activities first.
💡 “A healthy man wants a thousand things, a sick man only wants one” - Confucius
💡 “It’s better to be consistently good than occasionally great.” - Nick Bare
I’m amazed at how our minds and our society seem to constantly tell us that success should happen overnight or come easily. If you really dig into any form of “greatness,” you’ll find that it happened through years of consistent effort and hard work. There simply are no shortcuts.
The power of compounding applied to our own self-development can have an enormous impact over time. Be consistent with these productivity methods, maniacally focus on your top priorities, and measure your results over 10 years, not 10 days. I guarantee you will like the results.
💡 “Success is doing ordinary things extraordinarily well.” - Jim Rohn
1. Determine what is most important to you (your goals and habits):
2. Focus on those goals while managing the chaos of life:
3. Use systems to review your progress:
4. Prioritize activities that sustain your energy and motivation:
5. Be consistent and measure results over a long period of time
The following schedule is how I structure each weekday:
Time | Activity |
4:44am | Wake up, coffee, bathroom, water, etc. |
5am - 5:15pm | Morning devotion |
5:15am - 6:15am | Deep work |
6:15am - 7am | Workout |
7am - 9am | Breakfast, time with family, get kids ready for day |
9am - 12pm | Deep work (no meetings, ideally no messages) |
12pm - 1pm | Crank through emails and Todoist organization |
1pm - 5:45pm | Meetings, work, emails, projects, etc. |
5:45pm - 7:45pm | Time with family, dishes, dinner, bedtime routine, etc. |
7:45pm - 8pm | Wash face, brush teeth, etc. (prevents snacking or skipping these things) |
8pm - 10pm | Work and/or date night |
10pm - 10:30pm | Wind down and go to bed |
You don’t need much to manage your productivity. I would encourage you to stay away from the latest (often complex) apps or tools that promise to make you super productive. It’s kind of like buying a bunch of new clothes and gear for the gym… it motivates you for a couple of weeks, but actually sucks up a bunch of your time and doesn’t make you more fit (or productive). You probably already have everything you need, but if you’re curious about the tools I utilize, here are my recommendations:
Software Tools:
Physical Tools:
CJ’s Productivity Templates:
NOTE: I’ve only listed tools that I personally use regularly. If you have other recommendations for me, please send them my way!
Books:
Blogs / Websites:
📱 CONNECT
Contact CJ: You can reach me by email at cj@trussvet.com or find me on LinkedIn
Feel Free to Share This Playbook With Anyone: http://bit.ly/personalproductivityplaybook
Provide Feedback: Want to share your own tools, tricks, or workflow? Send me an email!