TakePart used social media to break the news of the introduction of an orca captivity ban bill. We used original social memes and cross-platform promotion to spread awareness and galvanize support. Our story became a trending topic on Facebook, and TakePart garnered over 31,000 “messages of support” for the Assemblyman who introduced the bill.
Here are links to all the platforms on which we published the story as well as the follow-up memes, ways to take action and additional information.
Breaking the story:
Twitter:
https://twitter.com/takepart/status/441786845915906048
Facebook: https://www.facebook.com/takepart/posts/10152239484187440
Our story trending on Facebook:
Follow-up:
Facebook:
https://www.facebook.com/takepart/posts/10152240534072440
Tumblr:
http://takepart.tumblr.com/post/78893493110/think-his-law-to-ban-orca-parks-is-inspiring-tell
Instagram:
https://instagram.com/p/lQC2x7ncgc/?taken-by=takepart
This article documents the social media reactions to the news that the TakePart social team broke:
Engagement:
- Our Facebook post breaking the story reached over 94,000 facebook users and engaged over 5800 of them.
- Our follow-up facebook posts reached over 71,000 facebook users and engaged over 4800 of them.
Here are all of the messages of support gathered for the Assemblyman:
https://takeaction.takepart.com/actions/save-orcas-from-performing-at-marine-parks