Video Treatment

Student Names

Project Title

Client Contact

Information

Deadline

Estimated length (sec/min)

Delivery method

Budget

Purpose: What is the purpose of your project? What actions will result from having watched your film?

Target Audience: Who is your target audience and what techniques will you use to appeal to them?

Message: What information or message will your audience walk away with after watching your video?

Log Line: One sentence summary

Outline: Briefly describe the timeline for your film

Hook

Beginning

Middle

End

Genre/Style: What stylistic techniques will you use to make your film appealing and to help tell your story?