Estimated length (sec/min)
Purpose: What is the purpose of your project? What actions will result from having watched your film?
Target Audience: Who is your target audience and what techniques will you use to appeal to them?
Message: What information or message will your audience walk away with after watching your video?
Log Line: One sentence summary
Outline: Briefly describe the timeline for your film
Genre/Style: What stylistic techniques will you use to make your film appealing and to help tell your story?