Published using Google Docs
03 Tableau Visualization: Bird Strikes!
Updated automatically every 5 minutes

TABLEAU VISUALIZATION:  

BIRD STRIKES!

starling.png

100 pts (20% of your grade)

READ: Scientific American Article on Bird Strikes

WATCH: Camera Captures the Moment a Bird Strikes an Aircraft

VISIT: Where planes are right now

In order to do this assignment properly it is recommended that you log into Linked in LEARNING (via eLearning) and complete the following TABLEAU tutorial sequence: TABLEAU: (Linkedin Learning): Tableau: Essential Training

Using the BirdStrikes data set, build a minimum of 3 Bird Strike  interrelated visualizations that together tell a particular story about the data.  You will be presenting these visualizations via a Tableau DASHBOARD and a STORY. Something that looks along the lines of this.   Another inspiration. The look and feel MUST MIRROR the look and feel of a New York Times data visualization. It must feel like it’s integrated inside a New York Times story.

  1. ANALYZE THE DATA: become very very very very familiar with the data.  Use Tableau to help you analyze the data!  That’s what Tableau is great for!  It’s also the area where people who don’t do well on this project falter the most. Spend time with the data. Let one finding lead to another, and then build your “story” about what the data means organically.
  2. Choose selected data and build three separate (but related) data visualizations that bring out really interesting conclusions.  In David McCandless’ words, become a “data detective.”  
  1. Select appropriate visualization types for your (minimum) 3 data visualizations.
  2. Add appropriate colors (following the advice of Edward Swifte and NYTimes Graphic Team).  All colors in your 3 visualizations should be cohesive and work together.  Use grey effectively.
  3. Think about fonts (title, label) and their colors, size, and placement.  Model your graphics after what you’ve learned from Tufte and  the NYTimes Graphic Team. You don’t need huge titles. Be elegant, neat, and restrained.
  1. ADD CONTEXT (using Nathan Yau’s direction on the importance of context and annotation)
  1. Add titles to the Dashboard and the Story, and also titles to the 3+ individual visualizations.
  2. Add an explanatory paragraph in your Dashboard to introduce the point of view of your dashboard. Be journalistic: Do not use “we” or “you,” but write objectively, as a New York Times journalist would. Do extra research as necessary on bird strikes, birds, states, to flesh out your story. Re-read the article from the Scientific American about bird strikes, and do your own research to get more context behind your visualizations. Left Align the text (Flush LEFT, ragged RIGHT).
  3. Add appropriate captions  to each visualization that reflects your hard-won analysis (note--the anal. Do extra research as necessary on bird strikes, birds, states, to flesh out your story.
  1. Use the data responsibly: your goal is to say something significant with the data. There is no need to be glib for this project. No need to point out the obvious.
  2. For all text except the title (and perhaps not even the title), Left Align the text (Flush LEFT, ragged RIGHT). Text should not be centered, especially in the caption.  
  1. Add annotations as appropriate. Pay attention to creating unnecessary chart junk.

  1. Create a Dashboard to showcase your (minimum) three visualizations. Each Dashboard should have a title, an explanatory paragraph, and each visualization should have a title and a caption. You may also want to annotate individual points in your visualizations.
  1. Add at least one image selection (must be selected from its background using Photoshop) to the dashboard--look to the Dashboard menu for these controls:
    Screen Shot 2015-01-21 at 10.37.35 PM.png

Some sources for Vector Icons         camera

  1. Organize the dashboard so that all the visualizations have proper flow.  One visualization may be an excerpt from a larger visualization.

4. Create a Tableau Story that conceptualizes your Bird Strike analysis into a slider story with at least six buttons with explanatory captions explaining your three visualizations. Each Story should have 3 visualizations added, and you should write at least 2 captions for every sheet/visualization.

Here are some good examples of stories (also called sliders)  from the NYTimes:

3D Economic Yield Curve

Here are some directions from the Tableau team: http://onlinehelp.tableau.com/current/pro/desktop/en-us/story_create.html

5. Save your Dashboard and Story.

To save your file if you're using Tableau Desktop, go to File/Export Packaged Workbook, which outputs your document as a twbx file. Upload this file to eLearning.

Grading Rubric: Tableau Visualization

 

Expectations

Points

possible

Points

Earned

Analyzed data effectively to isolate data into identifiable stories

20

 

Selected appropriate visualization types for your 3 data visualizations.

 

10

 

Added appropriate colors and avoided chart junk (according to the NYTimes and Tufte).  All colors in your 3 visualizations should be cohesive and work together.

 

10

 

Added appropriate fonts (Georgia and Verdana)

10

Add titles, an explanatory paragraph to introduce the dashboard, appropriate captions, and annotations (using Nathan Yau’s direction on the importance of context and annotation).

10

 

Added at least one relevant, well-placed Photoshop  image selection to the dashboard, beautifully crafted and optimized.

 

10

 

Organized the dashboard and story so that all the visualizations have proper flow

10

 

Overall effort and creativity

20

 

TOTAL

100

 

Comments

 

 

DUAL AXIS INSTRUCTIONS!

HOW YOU COMBINE MAPS

Use Dual Axis

https://www.youtube.com/watch?v=umnwCi2FS8c&feature=plcp