Travel 2.0 Consulting Group

Co-Creation Participant Role Outline


Project:

Tri-County CVB Digital Strategy

Session Date:

Tuesday, Mar. 19

Participants:

9

Name

Perspective

Role

Responsibilities

First / Last Name

How do they relate to or think about the project?

Internal Team

Stakeholder

Consumer

Why are they participating / responsible for?

Jill Scott

DMO employee for 5 years, strong advocate of social media, will implement and manage final strategy.

Internal Team

Provide historic perspective on past strategy.

Connect discussion to current DMO priorities.

Listen and provide limited feedback.

Rick Deckard

Local hotel owner, native to the area, board member.  Supportive of the CVB, but does not understand how the digital strategy can help his business.

Stakeholder

Represent stakeholder perspective.

Introduce needs of stakeholders and help determine if those fit within strategy.

Provide ideas and comments.

Mitch Mulaney

Resident of Centerville, visits the Tri-County area once per year.  Family traveler, tech savvy.

Consumer

Provide consumer insights through unfiltered comments and opinions.  Consider needs of the consumer.

For additional information: Developing Tourism Strategy Through Co-Creation