Travel 2.0 Consulting Group
Co-Creation Participant Role Outline
Tri-County CVB Digital Strategy
Tuesday, Mar. 19
First / Last Name
How do they relate to or think about the project?
Why are they participating / responsible for?
DMO employee for 5 years, strong advocate of social media, will implement and manage final strategy.
Provide historic perspective on past strategy.
Connect discussion to current DMO priorities.
Listen and provide limited feedback.
Local hotel owner, native to the area, board member. Supportive of the CVB, but does not understand how the digital strategy can help his business.
Represent stakeholder perspective.
Introduce needs of stakeholders and help determine if those fit within strategy.
Provide ideas and comments.
Resident of Centerville, visits the Tri-County area once per year. Family traveler, tech savvy.
Provide consumer insights through unfiltered comments and opinions. Consider needs of the consumer.
For additional information: Developing Tourism Strategy Through Co-Creation