Ed Murrieta 

Veteran Journalist. Media Producer. Content Creator.

CONTACT

edmurrieta@gmail.com

NEWS AND JOURNALISM EXPERIENCE 

Cannabis Journalist and Producer

Contributing Journalist, Leafly.com, the San Francisco Chronicle, The Cannabist, Smell the Truth, High Times and Cannabis Now. Producer, PotAppetit.com. Advertorial Cannabis Content Contributor, Sacramento Bee. (2010-present)

Newspaper and Online Editor and Reporter

Food & Restaurant Columnist, Sacramento Business Journal. Restaurant Critic and Features Reporter, Tacoma News Tribune. Baking Columnist, Contra Costa Times. Online Editor, San Francisco Examiner.  Copy Desk Chief, Wired.com. Food Editor, Santa Barbara News-Press. Copy Editor, Features Writer, Sports Reporter, Sacramento Bee. Intern, Point Reyes Light. (1985-2014)

MULTIMEDIA & VIDEO EXPERIENCE 

Grace Cathedral San Francisco — Producer

Produced website and multimedia content, including streaming audio and video for Episcopal church’s media ministry. (1999-2000)

Sacramento Convention & Visitors Bureau — Media Creator 

Produced editorial, video and interactive map content promoting SCVB’s Farm-to-Fork Capital of America marketing campaign. (2013)

South Sound Eats  Executive Producer 

Conceived and produced food lifestyles website. Produced Tacoma Symphony Orchestra’s black-tie farm-to-table fundraiser dinner. (2008-2010)

Hello Network — Producer

Produced live video webcasts, including a live reading featuring poet Maya Angelou and a fundraiser for adult entertainer Annie Sprinkle.  (1999-2000)

CULINARY AND CANNABIS EXPERIENCE 

Edibles Recipe Developer — Freelance Consultant

Two recipes published in The Official High Times Cannabis Cookbook.  (2012)

CannAppinate — Founder

Conceived and developing mobile app to crowdsource user data and track efficacy of cannabis edibles on individual consumers.  (2015-2016)

Graduate, Baking & Pastry Arts — California Culinary Academy  

Externships at College Restaurants, Stanford University; and Restaurant LuLu,  San Francisco. (2002-2004)

COMMUNITY

Pierce County AIDS Foundation — Board Member

Represented the foundation in public, on radio and on television to promote its  Dining Out for Life event.  (2009-2010)

BACKGROUND

News

Food

Technology

Pop Culture

Sports

Cannabis

SKILLS

Breaking News Reporting

Digital Publishing

Content Development

Content Management

Line and Copy Editing

Story & Section Planning

Trendspotting

BS-Detecting

Multimedia

 Interactive Maps

Photo/Audio/Video Editing

Video Scripting

Infographics

Social Media

Wordpress

STRENGTHS

Vision

Tenacity

Diversity

Curiosity

Empathy

PORTFOLIO

PotAppetit.com