Ed Murrieta 

Veteran Journalist. Media Producer. Content Creator.

CONTACT

edmurrieta@gmail.com

NEWS AND JOURNALISM EXPERIENCE 

Cannabis Journalist and Producer

Contributing Journalist, Leafly.com, the San Francisco Chronicle, The Cannabist, Smell the Truth, High Times and Cannabis Now. Producer, PotAppetit.com. Advertorial Cannabis Content Contributor, Sacramento Bee. Content Consultant, Constance Therapeutics. (2010-present)

Newspaper and Online Editor and Reporter

Food & Restaurant Columnist, Sacramento Business Journal. Restaurant Critic and Features Reporter, Tacoma News Tribune. Baking Columnist, Contra Costa Times. Online Editor, San Francisco Examiner.  Copy Desk Chief, Wired.com. Food Editor, Santa Barbara News-Press. Copy Editor, Features Writer, Sports Reporter, Sacramento Bee. Intern, Point Reyes Light. (1985-2014)

MULTIMEDIA & VIDEO EXPERIENCE 

Grace Cathedral San Francisco — Producer

Produced website and multimedia content, including streaming audio and video for Episcopal church’s media ministry. (1999-2000)

Sacramento Convention & Visitors Bureau — Media Creator 

Produced editorial, video and interactive map content promoting SCVB’s Farm-to-Fork Capital of America marketing campaign. (2013)

South Sound Eats  Executive Producer 

Conceived and produced food lifestyles website. Produced Tacoma Symphony Orchestra’s black-tie farm-to-table fundraiser dinner. (2008-2010)

Hello Network — Producer

Produced live video webcasts, including a live reading featuring poet Maya Angelou and a fundraiser for adult entertainer Annie Sprinkle.  (1999-2000)

CANNABIS EXPERIENCE 

CannAppinate — Founder

Conceived and developing mobile app to crowdsource user data and track efficacy of cannabis edibles on individual consumers.  (2015-2016)

Edibles Consultant — Freelance

Consulted with cannabis edibles start-ups on edibles regulations, public relations and social media strategies.

BACKGROUND

Journalism

Marketing

Technology

Cannabis

SKILLS

Content Creation

Editing

Digital Publishing

Content Management

Database Publishing

Social Media

Multimedia

Photo/Audio/Video Editing

Video Scripting

Infographics

Email Newsletters

STRENGTHS

Vision

Tenacity

Diversity

Curiosity

Empathy

PORTFOLIO

PotAppetit.com