We can see from these results that most of audience we surveyed were mainly of female gender out of the 18 people that completed our questionnaire. However, nearly 40% of the responses were from the male gender, which allows us to see a variety of answers within our questionnaire responses. This will also allow an insight into who our film would appeal towards more and create an ideal target audience towards the end.
We can see clearly from these results that the majority of the responses were from the age sector of 16-18 years old. This has allowed us to decide that our film should be targeted towards 15 and above ages. Due to the large amount of responses from the 16-18 age group, it makes sense to include our main character as a teenager in our short film as the target audience could relate to them as the character develops throughout the film.
The responses from the question clearly show that Drama is the most popular film genre for teenagers as around 30% of the audience chose this as their favourite genre. These results also show that the Comedy genre is another favourite for the younger generation. From these responses we have chosen our short film genre to be Drama, however within our film there will be comedic elements throughout to appeal towards our target audience.
This question plays a significant role in the distribution and marketing part of a film as it tells the distributors how their target audience find out about the film. From our questionnaire it shows that social media seems to be a very popular source of finding out about upcoming releases. This allows us an insight into how we could gain a wider audience and how we could our film across to people, it could also help us achieve a successful short film in the end.
The results from this question are simple and clear as 100% of the audience agreed that advertising was important for achieving a successful film. This tells us that we should definitely advertise our film in some form to appeal towards our target audience and to have a successful short film altogether.
This chart shows that half of the responses from the audience answered that they usually watch films on an entertainment company such as Netflix or Now TV. These companies provide cheap packages consisting of a range of TV programmes and films available to watch on multiple devices. Companies such as Netflix are becoming popular in modern day as they are easy to use and allow people to watch movies from the comfort of their own home. These responses also tell us that some people enjoy going to the cinema to watch films as it gives them the ultimate viewing experience.
From this response we have concluded that actors seem to be the most important element within a film. This could be due to the fact that if the actors do not come across as realistic throughout the film, the narrative becomes dull and the audience will not able to follow the storyline. Another important element within a film seems to be the camera shots and angles, as without these we couldn't actually make the film.
This question relates back to the question of ‘What is your age?’ as most of the responses seem to be from teenagers we decided our main character should also be a teenager. We made the decision based on the responses from these questions as around 62% of the audience told us they think the film would be appealing to include the main character as a teenage within the genre we have chosen.
Finally, this was the last question we included in our questionnaire, which tells us that the main character as a teenager is a good idea. This is due to the personal relationship created between the audience and character throughout the film. However, some of the responses suggested that they wouldn't mind if the character was a different age as it wouldn't change their opinion of the film at all.