rai logo
what is rai?
rai is a groundbreaking platform poised to revolutionize the way we create and consume content. Any person can become an artist, and create content they want, with the help of AI.
Imagine fusion of YouTube, TikTok, and Spotify, but instead of curated content, it offers an endless stream of AGC (AI-generated content) tailored to users’ specific desires. The vision is fusion of state of the art generative models, recommenders and search in a singular platform that produces endless casual entertainment.
The iPhone empowered anyone to become a photographer. rai will do the same for movies.
key values to express
Simplicity: rai UX is extremely simple, no advanced controls, toggles, input texts; just swipes and intuitive gestures so that anyone can figure out and use it
Empowering individuals: rai’s mission is to empower any individual to become an artist, a creative director
Fun: rai is entertainment. AI-generated and tailored to and by every single user who becomes the artist-producer, but it’s still entertainment. Even the process of producing the art is fun.
few requirements
- rai is always spelled lowercase
- r should be dominant, more important than ai
- needs to be able to animate the logo
target audience
- 10-24 year olds
