Proposal
1.0 Introduction
- The project focuses on creating a channel or platform called Anak Rantau, dedicated to connecting non-local students, educating them, and spreading awareness for international students coming abroad for the first time.
- To develop Anak Rantau as a comprehensive platform that embodies the vision and mission of empowering international students through education, support, and cultural awareness, helping them thrive in their new environments.
2.0 Design Thinking Process
2.1 Empathize
- What We Know:
- International students face challenges such as loneliness, transportation issues, housing problems, and language barriers.
- There is a need for a supportive community and accessible resources to help students adapt to their new environments.
- What Do We Believe We Already Know About This Challenge:
- Students need a centralized platform offering comprehensive support and guidance.
- Personalized assistance and community engagement are crucial for student success and well-being.
- A channel that provides validation and support for their feelings of loneliness is important.
- What Would We Like to Learn More About?:
- Specific needs and preferences of students regarding platform features and design.
- Effective ways to represent Anak Rantau’s values through the platform.
- Type of struggles that non-local student faced.
- Target Audience:
- Non-local students aged 15 and above, ranging from high school to university students.
2.1.1 Empathy Map Canvas
- Who Are We Empathizing With?:
- International students who are new to studying abroad.
- What Do They Need to Do?:
- Navigate their new environment, find reliable housing, manage transportation, and overcome their mindset and confidence.
- What Do They See?:
- A complex and unfamiliar environment with varying levels of support and resources.
- What Do They Say?:
- Express feelings of loneliness and frustration with logistical challenges (transportation, housing/ accommodation, and navigating stuff).
- What Do They Do?:
- Seek out communities/ friend(s) and resources (Google) to help them adapt and thrive.
- What Do They Hear?:
- Advice and recommendations from peers, agencies, and Google.
- What Do They Think and Feel?:
- Feelings of isolation, stress, and the need for a supportive network, practical, trustworthy, and reliable guidance.
3 users personas (face, situation) (anak rantau, working, moving with fam, traveller)
3.0 Define
Analyze and Synthesize:
Analyze the insights gathered from empathizing with the target audience:
- International students experience loneliness and seek validation and support.
- Difficulty navigating transportation, securing reliable housing, and overcoming cultural differences (language, habit and culture).
- Lack of centralized resources for comprehensive guidance on living and studying abroad.
Synthesize the information to identify key themes and challenges that the platform should address:
- Facilitate connections among students to overcome loneliness through forums, group chats, and animation.
- Provide guides on transportation, housing, and local services to help students navigate their new environment.
- Centralized Resource Hub:
- Develop a platform that consolidates information on affordable goods, services, and local discounts.
- Implement systems for emotional and practical support, utilizing animation to provide engaging and relatable content.
4.0 Ideate
- How might we create a platform that resonates with international students and embodies the support and guidance offered by Anak Rantau?
- How Might We Create an Animation That Is Relatable for Non-Local Students and Provides Guidance, Assurance, and Awareness Positively?
- Values for the Target Audience: Inclusivity, support, community, empowerment.
- What Needs Are Addressed: Emotional support, practical guidance, community building.
- Challenges Faced: Loneliness, transportation issues, housing difficulties, and looking for primary needs.
- Barriers That Oppose: Lack of centralized resources, unfamiliarity with the local environment, and unclear guides.
5.0 Final Idea
- Presenting Anak Rantau - a comprehensive platform for non-local students.
- Concept: A digital platform providing educational resources, awareness programs, and a supportive community.
- Attributes: Empathetic, supportive, culturally aware, and educational.
- Key Features: Forums, guides, informations, housing and transportation assistance.
6.0 Project Outcome
- Advertising/Promotional Short Animation: A series of short animations featuring the platform will be created to validate and creating awareness that the users will face; and promote Anak Rantau’s services, highlighting key features and benefits for international students.
- Application: The platform will be developed as a mobile app to provide accessible guidance and support to users.
7.0 Project Timeline
- Research and Conceptualization (4 weeks):
- Conduct surveys and focus groups with international students.
- Design and Development (3 weeks):
- Art Direction
- Moodboards, Narrative text and sketches
- Create and refine the interface and features.
- Implementation (4 weeks):
- Animation progression
- Develop the platform and integrate key functionalities.
- Launch and Promotional Campaign (2 weeks):
- Launch the platform through a promotional campaign.
- Evaluation and Feedback (1 weeks):
- Gather feedback and make necessary adjustments.
8.0 Conclusion
- Developing Animation and Application for ‘Anak Rantau as a comprehensive platform is a strategic initiative to educate and enhance support for international students. The platform will serve as a centralized resource, fostering a supportive community and enhance cultural awareness. This project aligns with Anak Rantau’s mission to empower international students and help them thrive in their new environments in daily life.’