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Google Analytics & Google Analytics 360 Comparison

Support

Google Analytics

Free

Analytics 360

Annual Fee

24/7 Dedicated Support Team

Account Management

Implementation Specialist

Optional Certified Partner Support (InfoTrust)

Data Processing & Limits

Google Analytics

Analytics 360

Hits processed per month

10 Million

1 Billion+

Sampling limit in the interface

500k sessions

125M sessions

Rows of data available in reports

50,000

3M for unsampled reports

Unsampled Reporting

Data Freshness

24+ Hours

<4 Hours

Advertising & Multi-Channel

Google Analytics

Analytics 360

Attribution Modeling

Campaign Measurement

AdWords Integration

Multi-Channel Reporting

Data Driven Attribution Modeling

Analysis Tools

Google Analytics

Analytics 360

Custom Dimensions & Metrics (each)

20

200

Advanced Segmentation

Custom Reporting

Analytics Intelligence

Flow Visualisation

Real Time Data

Customization & Integrations

Google Analytics

Analytics 360

DoubleClick Campaign Manager

DoubleClick Bid Manager

DoubleClick Search

DoubleClick for Publishers

Google BigQuery

Service Level Agreements & Guarantees

Google Analytics

Analytics 360

Freshness

24+ Hours

4 hours or less 98% of the time

Data Collection

99.9%

Reporting

99%

Service Level Guarantees