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5.5_Sports Franchise Presentations
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Sports & Entertainment Marketing

Sports Franchise Presentation (S) 30 points

Instructions: Now that you have determined the location, identity and sponsors for your franchise; the next step is to unveil the team to the fans.  For this assignment you will develop and deliver a 3 minute presentation that outlines the overall ideas of the franchise.  The following topics should be discussed:

TEAM OWNERS: _____________________________________________________

Title Slide

Earned

Possible

  • Team Name

1

  • Picture of Team Logo

2

COMMENTS

3

City Selection Slide

Earned

Possible

  • Name of the city you are creating a franchise for

1

  • Population of the city (what percentage fits into your market)

2

COMMENTS

3

Franchise Image Slide

Earned

Possible

  • Explain your team’s identity  (logo, name, and colors)

6

  • Include pictures of the team's uniforms. (include Helmet/Hat if appropriate)

4

COMMENTS

10

Licensing Slide

Earned

Possible

  • Show your team merchandise and explain the market you intend to reach with each.

2

  • Discuss the companies that would issue licensing rights to.

2

COMMENTS

4

Sponsorship Slide

Earned

Possible

  • Discuss the naming rights for your stadium and why you selected this company

2

  • Describe the unique features of the exterior and interior of your stadium

2

  • Discuss 3 sponsors for team and how they will be incorporated in the stadium

6

COMMENTS

10

TOTAL SCORE _______ / 30