RACHEL ANDREA KO GO

rachel@rachelandreago.com || rachelandreago.com || linkedin.com/in/RachelGo

Marketing Director @MyFBAPrep 04/2021 — Present

“I hesitate to leave a review for Rachel as a true review would be glowing and effervescent to the point where a/ I sound like a child on Christmas and b/ I'd fear someone will steal her from me.  She is THAT good. I've been in the marketing game for 20+ years and I struggle to think of a single person with as much depth and breadth as Rachel that also executes with the throughput/delivery Rachel achieves. She manages her team, vendors and budgets extremely well...and has a wonderful positive attitude doing so.” — Tom Wicky, MyFBAPrep Co-Founder/CEO

• Built marketing processes from the ground up, including blog, newsletter, and internal project management.
• Managed external agencies, contractors, and freelancers on behalf of MyFBAPrep.
• Worked with the product team to gather actionable customer feedback and guide the product roadmap.
• Spearheaded the strategy and execution of our website redesign, adding critical pages and optimizing existing ones to fit our brand, resulting in a 255% increase in leads per month.
• Provided sales enablement materials, including case studies and cheatsheets.
• Built out the marketing tech stack, mapped the growth team structure, defined our marketing KPIs, and created our attribution model to track goals.
• Coordinated with partners on guest post exchanges, joint webinars, and other co-marketing efforts.

Content Strategist and Inbound Marketer @RGO 01/2015 – Present

“We brought Rachel in to help us kickstart our inbound content program. She did it all - copywriting, editing and SEO analysis. As the result of her efforts, our rankings for our target keywords improved dramatically.” — Jon Gettinger, Pipe17 Chief Marketing Officer

• I build scalable organic acquisition engines with content that converts for B2B eCommerce businesses, who bring me onboard to manage their blog strategy, website builds, customer communications, growth marketing, and inbound marketing efforts.
• With a background of testing strategies in content and inbound marketing, I bring an ultra-organized, optimized content management process to clients across the world in England, Australia, the Philippines, Estonia, and the USA.
• I've worked with B2B clients such as Shipwire, Shogun, Demio, Pipe17, Flxpoint, Sherish, Sakas and Company, Toro Digital, Jobbatical, Hello Marketing, ListSmart, Altviz, 237 Marketing + Web, Profiles Asia Pacific, and more.

Content and Partnerships Marketing Manager @Deliverr 03/2018 – 08/2020

Senior Content Marketing Manager 08/2020 – 05/2021

Freelance Content Marketer 05/2021 — 10/2021

Discoverr Conference Organizer 08/2021 — 10/2021

“Rachel was the first marketing hire at Deliverr, and from Day 1 she exemplified no other Deliverr value more than “Be Lean”. She was able to set up our newsletter and blog within a few weeks, coordinating across writers, designers, partners and development to publish multiple new forms of content every day. Rachel has grown with the company as well, taking on bigger initiatives - she built and ran our first ever seller conference, Discoverr, which hosted top retailers like Walmart and Wish along with thousands of eCommerce merchants. Rachel is a pleasure to work with - she is a proven executor and can be trusted to complete her tasks with high quality and an attention to detail. She is able to identify and communicate areas where marketing can improve and collaborate.” — Michael Krakaris, Deliverr Co-Founder

• First marketing hire and the only full-time marketer for 2+ years, through series A, B, and C funding.
• Coordinated Deliverr blog production, growing monthly blog pageviews 75,000%.
• Managed freelance and full-time writers, a design team, video production arm, and an SEO consultant to scale the blog from 0 to 5 articles/week.
• Wrote and managed our marketing email newsletters, growing newsletter list to 60,000+ subscribers with a >25% all-time open rate.
• Wrote, published, and promoted eCommerce email courses on Walmart, Wish, Shopify, eBay, and multi-channel selling.
• Managed integration and marketing partnerships, overseeing content exchanges, website updates, webinars, and other co-marketing efforts.
• Coordinated webinars and virtual conferences with partners and industry leaders.
• Managed a video program producing 2 videos/week to enhance our content and SEO.
• Responsible for sourcing and selecting tools/software, agency partners, and contractors for the marketing team.
• Organized an annual virtual multi-channel eCommerce summit bringing together marketplace speakers from Walmart, Wish, Marketplace Pulse, and more, two years in a row (second year was brought back on a freelance basis).
• Was promoted to senior content marketing manager to oversee all organic marketing initiatives, including running a high-volume blog that achieved 30-40% of all organic signups.
• Organized blog post exchanges with marketing and integration partners to grow referral signup volume.
• Responsible for all website updates and optimizations to improve conversion rate.
• Stayed on in a freelance capacity to continue writing for the Deliverr blog.

Head of Digital Marketing @Versatech International 08/2018 – 06/2021

SEO and Web Marketing Specialist 04/2016 – 03/2017

"Rachel is a brilliant marketing strategist with impeccable work ethic. Her knowledge about the intricacies of the marketing process and her ability to explain complex ideas allowed our company to realise the benefits of marketing. We sought Rachel's services because we "needed help" with our website. Not only do we have a remarkable website, but her counsel continues to be instrumental in changing our marketing paradigm into one that is better suited to our competitive marketplace. I would highly recommend Rachel to any organisation looking for effective ways to reach their target audience and deliver powerful messages." — Stephen Yu, Versatech President

• Initially under a 6-month contract (extended to 1 year) to oversee new website development, manage strategy for website build, and write content using SEO best practices.
• Ranked #1 in Google search results for targeted search term: ICT Distribution Philippines, ahead of the largest IT distributor in the Philippines.
• Brought back to manage digital marketing efforts, including 4 website builds and ongoing editorial calendars.
• Worked with outsourced agencies to close any digital marketing team gaps.
• Wrote, edited, and optimized web content, blogs, email campaigns, and shareholder communications.
• Strategized and oversaw 3 specialized WordPress websites for key Versatech solutions, such as digital signage and managed print solutions. Our MPS website reached the 1st page of search results within a year of launch.

Freelance Content Strategist and Editor @Sakas and Company 01/2016 – 01/2019

"Rachel's support helped me raise my prices 150% in the past two years. She did this in two ways. First, she's integral to my content marketing program, which helped my lead-gen to expand my sales pipeline. Rachel's editing always makes my writing better, and she's helped me stay accountable. She's the key reason my newsletter has gone out every single week. Second, Rachel has helped me elevate my boutique client experience, through value-added services that have supported the price increase. Rachel illustrates the power of hiring the right remote team members—we've never met in person, and we've only had a couple voice conversations in nearly three years, yet she's a better team member than several people I've managed in-person at previous firms. Beyond the business results, Rachel is great to work with. She's 100% reliable, and her turnaround is lightning fast. You and your business would be lucky to hire her." — Karl Sakas, Sakas and Company Owner

• Researched, enhanced, and edited articles. Uploaded and formatted posts in WordPress.
• Wrote, formatted and set up an automated email course in MailChimp.

Content Marketing Coordinator @Skubana 12/2016 – 08/2017

“I worked with Rachel at Skubana and she is hands down one of the best people I've ever worked with. Incredibly organized, very responsive and extremely knowledgeable in the marketing industry. Content, SEO, outreach and so much more, she excelled at it all!” - Andrew Maffettone, Skubana Director of Marketing

• Managed a team of freelancers, coordinated our content calendar and posting schedule.
• Built out the blog pipeline from 0 planned blogs to a 5-month runway with pre-scheduled posts 3x/week.
• Coordinated our guest posting and link-building strategy. Achieved 50+ post exchanges in 6 months. As a result grew site DA from 35 to 41.
• Edited and handled quality assurance for all outgoing content and marketing materials.
• Created newsletter emails in Hubspot. Achieved 13% increase in signups, a 33.53% open rate where industry average was 20.95%, and an 11.23% click rate where industry average is 2.29%.
• Used HARO and Quora to build reputation for Skubana founder and CEO.
• Monitored analytics with Hubspot and Google Analytics to keep track of self-set KPIs.

Content / Social @Hubstaff 01/2015 – 09/2016

“I have had the pleasure of working with Rachel for the past two years and the experience has been a great one. She is a hard worker and enjoys her work, which is an important aspect for a team member to have. She frequently studies on her own about how she can get better. She's fast, thoughtful, trustworthy, and has a very nice personality overall. I believe she would get along with almost anyone. She's been a great team member and contributor to Hubstaff over the years.” — Dave Nevogt, Hubstaff Co-Founder

• Wrote and edited marketing and technical blog articles using SEO best practices.
• Ensured all blog posts were aligned with internal content guidelines.
• Shared blog posts on social media and other content aggregator sites to increase reach, drive traffic and gain leads.
• Curated and scheduled social media posts and monitored accounts.
• Grew Facebook following from 3K to 35K in 1 month.
• Used Google Analytics to monitor and measure the success of social media and blog articles.
• Curated articles and wrote copy for a bi-monthly management and leadership newsletter.