DSA Executive Team Role Descriptions 2024-2025

VP Finance

  • Keep the account books of the club, shall receive and manage money received through membership sales, funding and profits through events.  
  • Have cheque signing authority and sending out vendor and other payment requests to clubs accounting.
  • Keep an ongoing report of finances and have the books available upon the request of any member of the club.
  • Perform such other duties that are from time to time assigned by the President or Co-Founders

VP Marketing

  • Collaborate with VP Digital Marketing on marketing specific tasks
  • Manage the DSA’s Instagram and TikTok accounts
  • Create marketing campaigns to effectively promote DSA events which include making announcements in class, getting apparel and merchandise for the club, getting name tags and organizing booths.
  • Regularly research and brainstorm innovative ideas for Reels and TikTok videos that align with current trends and resonate with the target audience.
  • Plan and film TikTok videos and Instagram Reels during DSA meetings and at various times throughout the week to maintain a consistent posting schedule.
  • Create and share behind-the-scenes content showcasing the setup and cleanup processes of DSA events, providing followers with an insider’s view of what it takes to run successful events.
  • Track the performance of published content, analyzing metrics such as views, likes, comments, shares, and overall engagement.
  • Provide regular reports on content performance, offering insights and recommendations for future content strategies to continuously improve reach and effectiveness.
  • Perform any duties authorized by the President or Co-Founders

VP Digital Marketing

  • Collaborate with VP Marketing on marketing-specific tasks
  • Create event pages, developing and creating media stories, posts and graphics, and following up with members post-events
  • Perform any duties authorized by the President or Co-Founders

VP Administration

  • Maintain the club’s membership list and archival documents
  • Ensure Event Approval and Risk Management forms are completed for every event we host
  • Keep the minutes of all official meetings
  • Book rooms for the DSA events and meetings
  • Fill out the Post Event Evaluation form to determine the success in the planning and execution of events.
  • Perform any duties authorized by the President or Co-Founders

VP Events

  • Developing new events and improving existing DSA events to increase student attendance and participation
  • Responsible for the execution and logistics of all events run by the club
  • Must coordinate and organize additional duties such as event plans, hiring transportation, printing promotional materials, selling event tickets, making marketing plans, event promotion, etc
  • Work closely with the executive team as role depends highly on other positions
  • Work closely with the Director of Finance to establish event budgets early
  • Delegate tasks for other executive members during/before events
  • Perform any duties authorized by the President or Co-Founders

VP Communication/Sponsorships

  • Be the primary contact for general members including being responsible for responding to emails received in the DSA inbox
  • Update and run email marketing campaigns through MailChimp
  • Keep in contact with external companies and/or other clubs wanting to collaborate or sponsor events
  • Responsible for reaching out to business professionals, industries, professors and other MSU clubs on behalf of the DSA and acquiring sponsorships for our events
  • Responsible for communication with other clubs
  • Perform any duties authorized by the President or Co-Founders