TOOLS TO HELP SPREAD Arts and CULTURE
Arts and Culture during a pandemic and beyond
This document is an open source collection of inspirational tools and platforms to help organizations spread their arts and culture digitally.
European Festivals Association, started up by Claudia Druwé, EFA intern, 17 March 2020
Best practices 3
This document is meant to be a source of inspiration for festival organizers and other people who work in the cultural sector to help spread our precious arts and culture during this difficult time. We would like to make this document an open source list of tools that can be useful during the current pandemic and beyond, so please feel free to add to this document and to contribute to the digital spread of culture.
We have divided this document into two parts:
We hope this document can become a tool to inspire you to find creative solutions for the unique problems we are now facing and we are eagerly looking forward to seeing your contributions to this tool.
These tools can be used to stream events like concerts, videos or meetings when you don’t necessarily need or want watcher participation. Feel free to add more tools or to add reviews to your favorite tools!
Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.
Why are marketers getting so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers -- in real time.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs. (Bernazzani, 2020)
YouTube Live is an easy way to reach your audience in real time. Whether you're streaming a video game, hosting a live Q&A or teaching a class, our tools will help you manage your stream and interact with viewers in real time.
There are a few ways you can live stream on YouTube. Here's a quick overview:
Webcam: Live streaming via webcam is an easy way to go live without the need for an encoder. Start streaming from your laptop/desktop computer using your webcam.
Mobile: Streaming on mobile lets you stream from the YouTube app. Note: to be able to live stream on mobile, you need to have at least 1,000 subscribers.
Encoder streaming: Encoders allow you to capture content, including your desktop, camera, microphone and more, and send it to YouTube Live to be streamed to all your fans. Encoder streaming is best for live streams that broadcast your gameplay, use external audio/video hardware, involve multiple cameras, etc.
Simple: These options are great for beginners, or if you want to quickly go live. (Youtube, 2020)
Here’s a handy guide for the different possibilities.
A big advantage of Youtube live is that it has a more professional feel and that you can keep the video on your channel after your livestream has ended. That way you can still share it on other platforms.
Instagram Live is the ultimate tool you can use to engage with your audience in real-time using live videos. It’s perfect for sharing personal experiences and creating “exclusivity” with your followers.
Every time you go on Live, there’s a notification that’s sent to your followers that you’re broadcasting live.
At the end of your Instagram Live, you can save it to your story and by adding hashtags, and location stickers, you’ll make the post discoverable to new people who don’t follow you! (Laurence, 2020)
Instagram Live is a great tool to use if you want to reach a younger audience.
Vimeo Livestream is another streaming tool that lets you simultaneously stream your live events via social media, embedded on your site, and anywhere else your audience is tuned in – all from Vimeo.
This means that you can livestream via the Vimeo website and have your video play on your website, Facebook page, Instagram page, Twitter, etc. all at the same time, which allows you to reach many more people at the same time and target a lot of different audiences.
The interface looks professional, but is very easy to use and to customize.
This streaming platform also allows you to create more participant interaction via live Q&A, live polls, audience chat, email capture, and custom calls-to-action. You can also keep an eye on everything in real-time with advanced analytics. (Vimeo, 2020)
Here are some creative ideas for communication with your audiences. Again, feel free to add more tools or to add reviews to your favorite tools!
Some countries are offering support to the cultural sector. Feel free to add your country + a link to a webpage to this list.
You can also add to or check out this collaborative map by KEA to help track measures for artists taken by governments all over the world.
Add your country...
Add a link...
These tools are meant to make working from home and communicating with a team from a distance as easy as being in the office together. Stay safe and stay at home! Again, feel free to add more tools or to add reviews to your favorite tools!
EverWebinar is a powerful webinar automation tool that aims to help you build email marketing lists with a purpose. With EverWebinar, you can schedule and automate your webinar footage to play at set intervals and the software aims to recreate the live experience for users.
The goal is to increase engagement and attendance by telling users the next webinar is about to begin, even if you choose to replay it a dozen times per day.
Zoom is a general purpose video conferencing tool that caters to business meetings, collaboration and dedicated webinar solutions. There’s no webinar automation available with Zoom, but you get a reliable system for an incredibly modest price tag if all you need is live webinar hosting. Low prices come at a cost, though, and there’s very little in the way of webinar marketing features with Zoom.
As a video conferencing platform, Zoom is a feature-rich platform that’ll meet the needs of most corporate businesses. As a webinar tool it caters well to live broadcasts, especially if you have a large panel of speakers waiting for their turn to speak. (Brooks, 2020)
ClickMeeting is another dedicated webinar tool and it pretty much offers all the features you would expect at this stage. The only major thing lacking is the automated relay feature, once again – but you can record webinars and download them for sharing.
For meetings where you don’t need audience participation in the form of Q&A’s or live polls, skype is a solid option.
It is a trusted video conference tool that is easy to use and that can be installed on any computer, but it lacks a lot of call functions. You can only use audio, video and chat.
Of course there is also the normal Skype, which most people are familiar with and which is free to use.
G Suite is a set of integrated apps that let organizations use their own domain and be more productive, collaborative, and secure. With popular tools like Gmail, Calendar, and Docs, employees can work from anywhere, on any device, and focus their time on making an impact. (Google, 2020)
Google is making the premium features in Google Hangouts free until 1 July because of the Corona virus! More info here:
Slack is a meeting space, water-cooler, bulletin board, and phone-tree for your whole organizing team. It’s a great place to coordinate and collaborate, and a fun place to get to know your fellow organizers and activists, even when you can’t all be in the same room at the same time. It’s a tool that you can use on your computer and your phone to stay in touch with your team, and keep everyone up to date with the important news and goings-on.
No app is going to be totally magic. Slack might work for your team’s work style, and it might not. But it’s definitely worth checking out.
Slack is like a chatroom for your whole team. It is a computer application that was created as a way for organizations to communicate both as a group and in personal one-on-one discussions. You can communicate as a group through channels or privately via “direct messaging.” It is an awesome tool to help you organize! Slack makes communicating easy and fun. (Ragtag, 2020)
Microsoft Teams is a hub for teamwork in Office 365. Keep all your team's chats, meetings, files, and apps together in one place. (Microsoft, 2020)