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All though models are mostly photoshopped or have fashion stylist to dress them, do their makeup  and hair so when they're used in these advertisements it would make sense to the buyers and their money will be spent. That's called getting the buyers attention. In my first source “How does cosmetics advertising works?” It really shows hows they use this to their advantage. “Many people are acutely aware that their personal appearance can have a significant effect on how they are regarded and treated by others. Cosmetics advertising can play on these concerns by encouraging its target market to be concerned about signs of aging or making themselves more attractive to the opposite sex.” Advertisements are very good at making the cosmetic product sound useful rather than saying is pros and cons

Making certain cosmetics seem as if they are not only use to just make you look pretty, its “healthy” is another way of catching the buyers eye.

“The term cosmeceutical has been used to describe products that can have both medical and cosmetic benefits.”This doesn't do nothing but upsets the buyers and also can harm them emotionally and verbally. many people see these ads buy their products and use them not really knowing what's inside them. Only because the add said it can “Help” them.  

My second source, “ Do cosmetics ads mislead the public?” was one of my favorites because it showed that not only does misleading advertisements affect the buyers it affect the consumers just as much ”many cosmetics companies have been charged, at one point or another, with "misleading consumers".”No one wants to lose money thats not very good for business and ratings. If the buyers notice that things are not selling or people are being sued because of an mislead advertisement then nothing will get brought.

No one wants to lose money thats not very good for business and ratings. If the buyers notice that things are not selling or people are being sued because of an mislead advertisement then nothing will get brought. A great example is the johnson johnson brand

“after a recent ad was banned by the Advertising Standards Authority for creating a misleading impression of its Clean & Clear products powers. “It was discovered that the immaculate "after" shots of the once acne- riddled teenagers had come into contact with an airbrush”. Most advertisements are really expecting people to know better also. But when your commercials are telling us “if you drink this sugarless water for a week straight u lose 5 pounds,” Thats what were expecting.

You ever thought about mixing different ingredients together and trying it out. Not only with food but with cosmetics also “If we are putting foods into our bodies that are healing the inside, why not put them on our skin to heal the outside? ”why can't there be a facil cream or hair product that had vitamins for the skin. Most products say they do but come on now how often are they ever true.

She also feels why can't we eat the cosmetics we use. Not literally eat, not literally anyway.

“If we are putting foods into our bodies that are healing the inside, why not put them on our skin to heal the outside?” Even though there are some people who do this now, like using eggs on their face or mayo in there hair conditioner. It still would look and sound good if some of these things were made into cosmetics.