STORYTELLING STRUCTURES:

HERO’S JOURNEY:

#1. INTRO - Establishes the hero (our client, or one of their clients) and the problem.

  • Template: X days/years ago I (insert problem client was experiencing/and or was seeing others experience)

#2. INFLECTION POINT - Highlights the pain points from this problem.

  • Template: Because of this I was (insert pain points/symptoms that come from having this problem)

#3. RISING ACTION - Explain failed solutions/attempts they tried in order to fix the problem.

  • Template: I tired/they tried insert failed solutions they have tried in order to fix the problem

#4. CLIMAX - Introduce the solution to this problem.

  • Template: Finally after X months/years of no results I figured out the one thing that actually worked, (insert solution). 

#5. FALLING ACTION - Explain the success you have seen because of the solution

  • Template: When I started doing this I (Insert results/social proof/success from solution that happened

#6. RESOLUTION - Call to action to business/service.  

  • Template: Because of this experience I started (insert business/service so I could help people just like me achieve (insert dream result)
  • CTA to business/service

MAN IN A HOLE:

#1. COMFORT ZONE - Individual is not in a bad place but something is missing.  

  • Template: X days/months/years ago I was a normal (insert age) guy/girl, working as a (insert role), and just living life. I wasn’t unhappy but it always felt like something was missing.

#2. TRIGGER - A trigger happens (illness, accident, disruption, etc) which causes realization not the best version of yourself.

  • Template: Then on a random (insert weekday) (insert trigger)

#3. CRISIS - The realization causes a midlife crisis where the individual learns something valuable.

  • Template: But this mid-life crisis made me realize (insert valuable lesson)

#4. RECOVERY - Individual put what they learned to good use and start to make your comeback.

  • Template: So I started to (insert action/actions)

#5. BETTER PLACE - Individual is better off than you were before in your previous comfort zone.

  • Template: Which leads me to today. Now I (insert dream result), and (insert positive side effect/effects from dream result).

ABOUT ME:

#1. INTRO - A starting point where your story begins

  • Template: Hi i’m (insert name), and X months/years ago I was a normal guy/girl, working as a (insert role), and living a normal life

#2. CONFLICT - What set you on this path

  • Template: Well all up until (insert life changing event)

#3. EPIPHANY - That changed your perspective

  • Template: Because I this I realized (insert epiphany)

#4. CHANGE - The change you made following your epiphany

  • Template: Which led me to do (insert action/actions), and that leads me to today. Now I (insert dream result), and (insert positive side effect/effects from dream result).  

#5. PURPOSE - The deeper “Why” that is driving your brand

  • Template: (Insert dream result) changed my life, and I made it my mission to help (insert target audience) go from (insert pain point/points) to (insert dream result) too.