Tips To Add Audience Appeal To Personal Essays
Readers want to know what you know, feel what you feel, and understand exactly where you are coming from.
Give readers the opportunity to say, “Ah! Yes, I’ve never been there or done that, but I can relate to what the author is talking about.” Even if readers have not been on a mission trip to Africa, the effective writer must draw in an audience to show a more universal implication of a very personal experience or belief.
Think of your essay as a camera lens. You might start by describing a fine detail (a specific moment in the narrative), then opens up the lens to take in the wide view (the general/global backdrop), then close the piece by narrowing back to the fine detail.
Be specific and avoid using abstract expressions and phrases such as “the best day of my life” or “I’d never known greater grief” to describe emotions of love or loss. Make the emotions real and immediate by noting specifics and details that draw the reader into your own personal experience.
Use all the senses to convey your ideas to the reader: sight, sound, taste, touch, and hearing.
You should not have to hit the readers over the head with a summary statement such as “What I am trying to say...” or “What I really mean is...” In fact, such a closing is almost insulting or an indication that you fear you have danced around the belief without making it crystal clear. You must aim to leave the readers clear and satisfied—whether they agree with what you believe or not. Sometimes a brief echo of the opening is the most satisfying clincher to bring a personal essay full circle.