Hi Adrienne,

I’m not one for long drawn-out pitches or wordy explanations. This means I like to speak plainly so you feel comfortable and then get to work on moving your company toward its potential. This document is an overview of our process, culture, commitment and assessment of how you should successfully proceed with us. At Songbird, we believe a strong base is vital for any evolving company. Your first step with us is called, Identity Foundations. It’s a fun & educational way to get your project off the ground quickly.

A few tried and true statements about our process and what we believe:

• Getting to know your customer is the first step in building a better product
  From user experience to interface Design, we place customers at the heart of the process – allowing us to create products that people love using again and again.
• Measure twice, cut once - spend wisely
  No–one can guarantee success, but we can dramatically reduce the risk from your project and help your budget go further than you thought. Our ethos is ‘be lean’.
• Be aggressive and get to market fast - no time to waste
  Our group has been doing this since the interweb was a screaming toddler. We might have learned a bit on the way, haha. Our process can successfully get products to market in as little as 12 weeks. Yep, 12!

I am thankful for every letter I get to write to a new client like yourself and greatly appreciate your trust. My team is ready, with sleeves rolled up, and excited to help you build products that your customers will love.

Enjoy & Prosper,

Jonah Story

Founder, Songbird Agency

727-280-6768

“Follow the evidence, wherever it leads” -C.S. Lewis

Your Assigned Team Member

Here’s the short and skinny on the individual ready to move you through Identity Foundations. He builds products and companies for a living, and is here to boost your creativity, productivity, and chances of success. He will escort you along the project line and help you grow your customer base.

Jonah Story is Songbird’s chief strategist for all clients (that’s you!) and helps to lead the charge in identifying your best strengths and opportunities right off the bat. He will lead you through the Identity Foundations experience, provide your 1:1 sessions, as well as tend to your success throughout all projects.

LinkedIn: http://www.linkedin.com/in/jonahstory

Building a Product and a Brand

Here’s the entire scoop on what we do and how we approach things. The majority of our project deliverables, during Identity Foundations, for building a Product and a Brand are categorized into the following three (3) major milestones, which are near, but not intended to be, linear. All projects are different, but our process is flexible enough to scale to meet your requirements. Below is what we recommend for Answered Prayers Cross:

Identity Foundations 

Great products are a result of an unrelenting focus on the user experience and a rock solid effective product development practice based on principles. And, great marketing is a result of creating and sustaining profitable customer relationships (this happens to be our sweet spot). Here’s what you can expect to complete during this first engagement:

  What’s After Identity Foundations?

To give you an idea of how the rest of our process works, which is what we call Identity / Expression / Movement, the below infographic is the full picture process. Oh, and believe us when we say “Identity is just the beginning”. Cheers!