Thursday, January 31, 2013 |
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12:00 – 6:00 pm | Registration |
6:00 – 7:00 pm | ConAgra Foods and ReadySetEat Present: The Great Dad Cook-Off & Happy Hour |
7:00 – 10:00 pm | Dad 2.013 Welcome Party @ Four Seasons Houston – sponsored by ReadySetEat and Honda |
8:00 – 9:00 pm | Dad 2.0 Summit #DadChat – hosted by Bruce Sallan |
Friday, February 1, 2013 |
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8:00 am | Registration |
8:00 – 9:00 am | Breakfast |
9:00 – 9:05 am | Opening Remarks |
9:05 – 9:15 am | Welcome Address: Mayor Annise D. Parker |
9:15 – 9:25 am | Blogger Spotlight I – Carter Gaddis |
9:30 – 9:40 am | Opening Remarks // Dove Men+Care |
9:45 – 10:45 am | Opening Keynote: Jeff Pulver |
10:45 – 11:15 am | Snack Break |
11:20 – 11:30 am | Blogger Spotlight II – Kevin McKeever |
11:30 – 12:45 am | I Was A Three-Headed Father! - Short Format Talks - Caleb Gardner: How to Have A Sideways Career
- Alan Kercinik: I Thought I Knew Dads Until I Became One
- Jim Lin: The Pros and Cons of Going Pro
- Ted Rubin: Why Fatherhood Makes Me A Better Marketer
- David Vienna: Screw the Rules
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12:45 – 1:45 pm | Lunch, Sponsored by Kraft Cheese |
1:45 – 3:00 pm | Breakout Sessions – Day One - Writing a Wrong: Authentic Blogging Through A Major Life Change: Nothing instigates personal growth—and the desire to write about it—than a traumatic upheaval, such as a layoff, divorce, or loss. What are the particular personal, professional, and sociological impediments that keep more dads from expressing their true selves online? Our panelists will discuss how they’ve overcome these obstacles, been inspired to share their stories, and found the balance of writing truthfully while protecting the sensitivities of others.
- Can Parenting Ever Be Truly Gender-Neutral?: When it comes to parenting, mothers are held to an unreasonably high standard, while the bar for passable fatherhood is disproportionately low. As fathers strive for greater credibility as parents, the gap between those standards is diminishing. But will that gap every truly disappear? And is this the only way dads will ever be perceived as having a truly equal footing when it comes to raising kids?
- Cross-Cultural Communication And Its Effect the American Understanding of Fatherhood: Drawing on disparate experiences grounded in race, culture, and experience, this panel will expand the definition of what it means for a father to “be there” for his children. This panel will offer unique insights into how communication affords groups in America a unique opportunity to redefine what it means to be an engaged father, and how sometimes “invisible fatherlessness” could just mean a different way of being a dad.
- Faith, Fatherhood & Family: How Belief and Spirituality Integrate with Modern Parenthood: Many fathers have been guided, trained, or redeemed by a strong adherence to religious principles. How have faith and ministry helped change men’s lives and strengthened their families? And how can fathers look to their faith as a way to help spread tolerance, build understanding, and raise the next generation of devoted fathers and leaders?
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3:00 – 3:30 pm | Snack Break |
3:30 – 3:45 pm | Blogger Spotlight III – Black Hockey Jesus |
3:45 – 5:00 pm | Keynote Panel – Creation and Curation |
5:30 – 6:15 pm | Dove® Men+Care® Pre-Dinner Event – In-Suite Whiskey Tasting |
6:30 – 9:30 pm | Friday Night Party |
Saturday, February 2, 2013 |
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6:30 – 7:30 am | Morning Activity |
8:00 – 9:00 am | Breakfast |
9:10 – 9:15 am | Opening Remarks |
9:15 – 9:25 am | Blogger Spotlight IV – Whit Honea |
9:30 – 10:30 am | Keynote Address – Brené Brown |
10:30 – 11:00 am | Break |
11:00 – 11:15 am | Blogger Spotlight V – Chris Read |
11:15 – 12:30 pm | Keynote Conversation – Brands & Commerce |
12:30 – 1:30 pm | Lunch |
1:30 – 2:45 pm | Breakout Sessions – Day Two - How to Turn Your Social Media Expertise into a Full-Time Job:Building your blogging business has involved a lot of on-the-job training, and now you’ve built a skill set that’s more valuable and unique than you might think. How can you leverage your talents and passions into a full-time position in social media? These pros have done it, at big corporations and not-so-big non-profits, and they’ll share the steps they followed to make it happen.
- Built By Association: How Innovative Thinking Has Helped Dad Blogs Flourish: Over the past year, dad bloggers have regarded their brands in a new, commercial light. And marketers have embraced new confidence in partnering with dads, whether they write blogs or not. All of this new thinking has helped to re-brand men not only as engaged dads but also engaged consumers who can be marketed to year-round (and not just with the grads in mid-June).
- Followers, Circlers, Pinners, and Friends: Building a Marketable Platform With Integrity: There’s no better online asset than a built-in audience. These panelists will show you how they’ve built theirs without compromising their genuine voices, and how they’ve used these platforms as negotiating tools with publishers. They’ll also discuss why, given a crowded mom market, good dad-based content is a particularly attractive commodity.
- Digital Entrepreneurship and Online Marketing to Men: For digital entrepreneurs, men are an ideal target market for technology ventures and online marketing. As the image and voices of men online continue to evolve, however, so to must the methods of reaching them. And significant growth awaits those who understand this and challenge the status quo. This panel of successful online entrepreneurs and marketing pros will explore the latest trends in digital entrepreneurship, the most innovative advertising targeted at men, and the best ways to build sustainable, profitable, and scalable online business models.
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2:45 – 3:15 pm | Snack Break, Sponsored by Kraft Cheese |
3:15 – 3:30 pm | ReadySetEat Great Dad Cook-Off Winner |
3:30 – 4:30 pm | Closing Keynote Address: David Eagleman |
4:30 – 4:45 pm | Closing Remarks |
4:45 – 5:45 pm | Dad 2.0 Craft Beer Reception & Book Signing w/ Keynote Speaker |