Marketing for Independent Shows
ImprovBoston provides invaluable stage time, industry standard production resources, professional staff, technical directors, ticketing, and basic marketing coverage as well as creative and logistics support at no cost to you. You are responsible for engaging and attracting robust audiences through unique, creative, and dedicated marketing efforts.
SHOW TITLES & DESCRIPTIONS
As ImprovBoston programs over 25 shows every week, your show title and description are vital to attracting prospective patrons to your show. Here’s how to write them:
- Make them informative. Our door schedules, for example, only list the show title. So it makes sense to have the title include identifying information. This is where a great subtitle comes in. One of our favorite subtitles comes from Terrible People. When you read that title, it’s difficult to know what the show is about. But when you read Terrible People: Sketch Comedy for Jerks, you know what you’re in for, what type of comedy it is, and know to prepare yourself for the naughty.
- Use details. Write copy that details exactly what the show is (avoid vague terms) and frame the copy toward someone who has never seen a comedy show (avoid insider terminology and be clear with what they can expect).
If you make changes to your show title and description after the proposal round ends, follow up with an email to firstname.lastname@example.org and email@example.com with that updated info so we can change our marketing and event information.
INDEPENDENT SHOWS MAY POTENTIALLY RECEIVE…
All independent shows automatically receive:
- Listing on the ImprovBoston website.
- Show description, graphic (if you provide), and online sales at EventBrite. (Submit artwork/graphics/promo pix for your show to Josh (firstname.lastname@example.org) and Deb (email@example.com) at least 2 weeks prior to your show's opening.)
- Social media promotion as strategically possible. (IB must consider the marketability of your show given the materials you make available to the theater in relation to the 18-20 other weekly performances requesting media pushes. Inform Josh (firstname.lastname@example.org) and Deb (email@example.com) of Facebook pages/events, Twitter handles, and other social media initiative so they can assist with promotion.)
- Inclusion in the weekly theater e-newsletter.
- Comp tickets for any industry guests.
Independent shows may receive consideration for:
- Inclusion in a weekly Artistic Director e-newsletter.
- Ticket give-away promotion in weekly resident shows
Showcase shows receive:
- In-house graphic design, including:
- Artwork for the show put as the header art for Facebook and Twitter
- Push on Facebook and Twitter using this artwork
- Professionally printed poster in the IB windows (depending on length of run)
- Lead show on weekly email that goes to 20,000+ patrons
- Promotion in weekly email to 2,000+ current and former Comedy School students
- Submission to online calendars in Boston-area online calendars (Boston.com, ArtsBoston, Cambridge Patch, DigBoston, etc.)
- Press release drafted and sent out for the show (depending on length of run). Showcase press releases have been picked up by the Globe, Metro, New England Theatre Geek, etc..
- Consideration for show-focused Google Adwords campaign using ImprovBoston’s AdWords account.
- Budget of up to $50/performance week based on plan submitted by you and approved by Managing Director Tom Spataro (firstname.lastname@example.org). Plan to be delivered at least one month prior to first show.
Email ImprovBoston Marketing Manager Deb Falzoi at email@example.com to arrange this marketing for your showcase show.
Affordable, fast postcards and posters
Reproman (across the street from IB)
Boston Event Twitter Handles
If your show has a Twitter account, add @improvboston to posts you’d like IB to retweet.
Other handles to tweet at for retweeting include (in order by approximate number of followers):
Approx. # of Followers
To save time and effort, we recommend:
- Create Facebook events to promote your show.
- Tag performers in photos.
- Tweet at @improvboston before, during, and after shows so we can retweet on the ImprovBoston Twitter account.
- Tag performers in tweets so they can also retweet.
- Add hashtags to track what people are saying about your show (i.e. #ComedyLab) or a featured guest (i.e. #MilkMoney).
- Use the Story feature to create slideshows or timely content. (Stories go away after 24 hours.) How to use Stories.
- Create custom filters for your show.
Email ImprovBoston Marketing Manager Deb Falzoi at firstname.lastname@example.org if you have other ideas or concerns.