Marketing for Independent Shows

OUR PHILOSOPHY

ImprovBoston provides invaluable stage time, industry standard production resources, professional staff, technical directors, ticketing, and basic marketing coverage as well as creative and logistics support at no cost to you. You are responsible for engaging and attracting robust audiences through unique, creative, and dedicated marketing efforts.

SHOW TITLES AND DESCRIPTIONS

As ImprovBoston programs over 25 shows every week, your show title and description are vital to attracting prospective patrons to your show. Here’s how to write them:

If you make changes to your show title and description after the proposal round ends, follow up with an email to mac@improvboston.com and deb@improvboston.com with that updated info so we can change our marketing and event information.

ALL INDEPENDENT SHOWS RECEIVE

All independent shows automatically receive:


Independent shows
may receive consideration for:

SHOWCASE SHOWS RECEIVE


BEFORE GOING PUBLIC

ADDITIONAL RESOURCES

Affordable, fast postcards and posters

PSPrint.com

Vistaprint.com

 

Large posters
Reproman (across the street from IB)

Boston Area Calendar Submissions
Boston.com: https://www.spingo.com/submit/?partnerId=1044
Cambridge Patch: https://my.patch.com/node/add/calendar-item
Cambridge Arts Council: https://www.cambridgema.gov/arts/Calendar/submit, https://www.cambridgema.gov/arts/Calendar
DigBoston: https://portal.cityspark.com/Account/PopLogin?ReturnUrl=%2fEventEntry%2fEventEntry%2fDigBoston
Improper Bostonian: performing@improper.com
Meetup.com (comedy group): https://www.meetup.com/Comedy-shows-for-free-or-cheap/

Facebook Groups
Anything Funny in Boston
Secret Boston
ImprovBoston Community Page
ImprovBoston StandUps (for standup shows)

Boston Event Twitter Handles
If your show has a Twitter account, add @improvboston to posts you’d like IB to retweet.

Other handles to tweet at for retweeting include (in order by approximate number of followers):

Twitter Handle

Approx. # of Followers

@OnlyInBOS

324,000

@BostonTweet

251,000

@theimproper

85,900

@visitMA

78,800

@universalhub

59,500

@digBoston

39,000

@OddBostonEvents

35,000

@BostonInsider

22,400

@Boston_Places

5,300

@TweetNewEngland

4,800

@HubNights

4,000

@censquare

3,800

@ImpactHubBOS

3,000

@CentralSquareMA

2,800

@CambridgeLF

2,300

@cambridgeUSA

2,300

@SearchBoston

1,500